Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, V...
Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, V...
Meet ePatient Dave                     2
PatientsNeed More  Access
Patients80% of internet users looked online for health information          Need More            Access
Patients80% of internet users looked online for health information27% tracked weight, diet and exercise online          Ne...
Patients80% of internet users looked online for health information27% tracked weight, diet and exercise online          Ne...
6% use Facebook to gather information about healthcare
6% use Facebook to gather information about healthcare28% used YouTube
6% use Facebook to gather information about healthcare28% used YouTube22% used Twitter
6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital web...
6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital web...
6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital web...
# of U.S.Hospitals inSocial Media
# of U.S.         20% Using Social MediaHospitals inSocial Media80 % Not Using Social Media
People Aren’t Waiting for   EHR’s
9
MobileMonitoring Today
MobileMonitoring Today
MobileMonitoring Today
MobileMonitoringTomorrow
DirectConnection toYour Doctor
15
16
17
Connecting to   Health Community    Asthmaopolis.com
Connecting to   Health Community    Asthmaopolis.com
Social Mirror:a new kind of network for                       19
Social Mirror:a new kind of network for                       19
Autom, the weight loss robot                        20
Don’t Forget the     Apps
22
23Mobi Health News, 201
Meet EndoGoddess                   24
Health at theIntersection of Social Media and Gaming
Health at theIntersection of Social Media and Gaming
What Can We Do Now?What Can We Do Now?
FacebookMicrosites by  Interest
29
Treat  ReferringPhysicians as a   Valued  Audience
32
ThinkDifferentlyAbout QR  Codes
ThinkDifferentlyAbout QR  Codes
Tesco HomeAway Store
35
SMS Text Campaigns SMS Text Messaging
37
Creating Local Social    CommunitiesCreating Local    Social Community
40
Privacy? Yes.Privacy?  Yes.
42
SocialTakeaways- Make It:
Important              Social            Takeaways-             Make It:
ImportantHelpful              Social            Takeaways-             Make It:
ImportantHelpful              Social            Takeaways-Convenient             Make It:
ImportantHelpful              Social            Takeaways-Convenient             Make It:
ImportantHelpful              Social            Takeaways-ConvenientChange-Inspiring             Make It:
ImportantHelpful              Social            Takeaways-ConvenientChange-InspiringAudience-Driven             Make It:
Engaging the ePatientWhy Social and Mobile Tech Will Transform the Delivery of Healthcare
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
Engaging the ePatient-Keynote version
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Engaging the ePatient-Keynote version

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This is the keynote version of the presentation on Engaging the ePatient, which details how telemedicine, social media and mobile health applications will converge to change the future of healthcare.

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  • I’m going to start the presentation by asking the audience a question, and telling them to write down the first answer that comes to their mind…Who do you trust. So we’ll want the type in the middle of the page. If you can come up with some interesting way to treat it or animate it, be my guest.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Obviously, this is a very wordy slide. I don’t mind if you want to break this up into more. I think it might be interesting to make into a bar graph somehow, and animate it. Perhaps with icons or something. Here’s the logo for Pew Reseach, which is the source. You can use it or not use it.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • Again. If you feel the need to move into more slides, please do. Would love to see these graphically represented somehow.\n
  • No Title necessary. Just blow it up as big as possible. If you don’t like the screen shot, here’s the link to where I got it. http://ebennett.org/hsnl/ Let’s make it fill the whole page. \n
  • Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  • Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  • Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  • Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  • Please turn these facts into a pie chart. Let’s animate so it shows the whole circle with the total number, and then the pie chart piece comes in with the 28 Percent/1,188 wedge.\n
  • This could be layered, with the my crisis records logo strip at the top coming in as the first image and the other image coming in second.\n
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  • I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
  • I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
  • I would like to layer these images so the photo of the sensor shows up first, filling the whole screen and the photo of the charts shows up as the whole screen next\n
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  • Automatically fly in Asthmaopolis.com\n
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  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
  • This needs to be layered. #1 Earned it Logo #2 Click on a service you use #3Compete with other users #4 earn rewards. No need to put those words as subheads. Just show the images. Please make the images fill the whole screen as they come up.\n
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  • Fill screen. Don’t play video\n
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  • Fill the page\n
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  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
  • I’m not sure how to make this slide interesting. Perhaps we can have photos that illustrate each of these ideas. From stock? Your call.\n
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  • Engaging the ePatient-Keynote version

    1. 1. Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, Vest Advertising, Marketing & PR
    2. 2. Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, Vest Advertising, Marketing & PR
    3. 3. Meet ePatient Dave 2
    4. 4. PatientsNeed More Access
    5. 5. Patients80% of internet users looked online for health information Need More Access
    6. 6. Patients80% of internet users looked online for health information27% tracked weight, diet and exercise online Need More Access
    7. 7. Patients80% of internet users looked online for health information27% tracked weight, diet and exercise online Need More34% have looked at other’s healthcare experiences and commentary online Access
    8. 8. 6% use Facebook to gather information about healthcare
    9. 9. 6% use Facebook to gather information about healthcare28% used YouTube
    10. 10. 6% use Facebook to gather information about healthcare28% used YouTube22% used Twitter
    11. 11. 6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital websites as sources
    12. 12. 6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital websites as sourcesverage respondent: 42, $75K income or higher
    13. 13. 6% use Facebook to gather information about healthcare28% used YouTube22% used Twitterore than half preferred hospital websites as sourcesverage respondent: 42, $75K income or higher National Research monthly ticker survey of 22,877 Americans 08/2011
    14. 14. # of U.S.Hospitals inSocial Media
    15. 15. # of U.S. 20% Using Social MediaHospitals inSocial Media80 % Not Using Social Media
    16. 16. People Aren’t Waiting for EHR’s
    17. 17. 9
    18. 18. MobileMonitoring Today
    19. 19. MobileMonitoring Today
    20. 20. MobileMonitoring Today
    21. 21. MobileMonitoringTomorrow
    22. 22. DirectConnection toYour Doctor
    23. 23. 15
    24. 24. 16
    25. 25. 17
    26. 26. Connecting to Health Community Asthmaopolis.com
    27. 27. Connecting to Health Community Asthmaopolis.com
    28. 28. Social Mirror:a new kind of network for 19
    29. 29. Social Mirror:a new kind of network for 19
    30. 30. Autom, the weight loss robot 20
    31. 31. Don’t Forget the Apps
    32. 32. 22
    33. 33. 23Mobi Health News, 201
    34. 34. Meet EndoGoddess 24
    35. 35. Health at theIntersection of Social Media and Gaming
    36. 36. Health at theIntersection of Social Media and Gaming
    37. 37. What Can We Do Now?What Can We Do Now?
    38. 38. FacebookMicrosites by Interest
    39. 39. 29
    40. 40. Treat ReferringPhysicians as a Valued Audience
    41. 41. 32
    42. 42. ThinkDifferentlyAbout QR Codes
    43. 43. ThinkDifferentlyAbout QR Codes
    44. 44. Tesco HomeAway Store
    45. 45. 35
    46. 46. SMS Text Campaigns SMS Text Messaging
    47. 47. 37
    48. 48. Creating Local Social CommunitiesCreating Local Social Community
    49. 49. 40
    50. 50. Privacy? Yes.Privacy? Yes.
    51. 51. 42
    52. 52. SocialTakeaways- Make It:
    53. 53. Important Social Takeaways- Make It:
    54. 54. ImportantHelpful Social Takeaways- Make It:
    55. 55. ImportantHelpful Social Takeaways-Convenient Make It:
    56. 56. ImportantHelpful Social Takeaways-Convenient Make It:
    57. 57. ImportantHelpful Social Takeaways-ConvenientChange-Inspiring Make It:
    58. 58. ImportantHelpful Social Takeaways-ConvenientChange-InspiringAudience-Driven Make It:
    59. 59. Engaging the ePatientWhy Social and Mobile Tech Will Transform the Delivery of Healthcare

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