Krishi Gram Vikas Kendra (KGVK) was formed in 1972 as the corporate social responsibility arm of Usha Martin Group, a global leader in wire and wire rope manufacturing. KGVK aims to serve small and marginal farmers through providing innovative, high quality and low cost agricultural implements and technologies to support a second green revolution. It began by developing manual weeders to assist farmers in weeding according to the System of Rice Intensification (SRI) method. Over time it has expanded its portfolio and partner network significantly.