The document discusses bounce rate and provides tips to reduce it. Bounce rate is the percentage of visitors who leave a site without viewing other pages. A high bounce rate means the site may not be optimized for the desired results. The document then lists ways to improve bounce rate such as building internal link networks on the homepage, adding more than just product content, improving existing content, utilizing social media, optimizing for mobile, and carefully placing advertisements.

1. Customer Analytics and Targeting
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Exploring Bounce Rate

2. Customer Analytics and Targeting
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Your bounce rate is the percent of visitors who come to your
website then leave without viewing any further pages. A low
bounce rate means that people find interest in pages
beyond the homepage of your site (Yaaay!). If you have a
high bounce rate, it’s time to consider if your site is
optimized to get the results you want.

3. Customer Analytics and Targeting
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Let’s explore some elements to keep in mind when exploring
your bounce rate.

4. Customer Analytics and Targeting
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Build a link network on your homepage:
Building a network of links to other pages of your site
increases accessibility to them. Consider the 10-15 pages with
the highest priority for visitors and post them to your site
sidebar (if you have one).

5. Customer Analytics and Targeting
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Add more content besides just your products:
The longer a visitor is on your site, the more likely they are
to explore and convert to a paying customer.

6. Customer Analytics and Targeting
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Improve current content:
If you already have content, make it better!

7. Customer Analytics and Targeting
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Utilize social media:
If a visitor follows your social media accounts and you
regularly post links to your website, there is increased
chance that they will revisit your site and view more pages.

8. Customer Analytics and Targeting
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Site load speeds:
Make sure your site loads reasonably fast. Everyone hates
slow web pages.

9. Customer Analytics and Targeting
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Mobile Optimization:
Is your site optimized for your mobile users? More people
are increasingly using mobile devices to access websites.
Responsive design can make your site display best for
virtually any modern device.

10. Customer Analytics and Targeting
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Ad Placement:
Try not to go over-board with your ad placement. Some
people run away at the sight of ads. Others tolerate ads.
Make the experience as enjoyable as possible for those that
decide to stay.

11. Customer Analytics and Targeting
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sales@foxmetrics.com - +1 877.850.0130
@foxmetrics
There you have it! A list of tips to help improve your site
bounce rate. Let us know how they work out via Twitter
@FoxMetrics. We welcome suggestions.
Thanks!