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POWERCORE Jia Shen / Powercore Founder&CEO #SVFT
This document discusses smart toys that integrate physical toys with digital games. It provides examples of successful toy lines like Skylanders, Disney Infinity, and Amiibo that have generated billions in annual revenue. The document then outlines the key components needed for a real-to-digital toy ecosystem, including figure and merchandise design, interactive technology like NFC chips, customer analytics, and global distributed development teams. It argues that a global approach can provide localized expertise and lower costs, though introduces additional management challenges. Engineering is identified as the most important yet most expensive function, requiring tools and processes to facilitate remote collaboration.
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POWERCORE Jia Shen / Powercore Founder&CEO #SVFT
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- 2. Hi, I’m Jia Techie,Geek, Entrepreneur
- 3. 3 Smart Toys -Real to Digital
- 4. What is Realto Digital?
- 5. CONFIDENTIAL - DONOT DISTRIBUTE 5 Skylanders • Real Toys meet Digital • “Toys to Life” Genre • From 0 to $1.5 Billion Annually in 3 years • Larger than Call of Duty for Activision
- 6. CONFIDENTIAL - DONOT DISTRIBUTE 6 Disney Infinity • Disney follows with the Infinity Series • Features all of their Characters • 2.0 focused on Marvel • Billion $ Franchise Now
- 7. CONFIDENTIAL - DONOT DISTRIBUTE 7 Nintendo Amiibo • Huge Amiibo Launch • Tied directly to Super Smash Bro’s • Already garnering a lot of success • Moved 5.7 Million toys in 3 months
- 8. $3 Billion AnnuallyAlready • 3 Companies in 3 years • So big, its in the Macy’s Day Parade • No.1 in Toy Market
- 9. CONFIDENTIAL - DONOT DISTRIBUTE 9 What Do We Do The Full Ecosystem
- 10. Smart Toys linkedto Games
- 11. Figure and MerchandiseDesign • Modeling / Sculpting • Refinement • Prototype and Print • Molding • Manufacturing
- 12. CONFIDENTIAL - DONOT DISTRIBUTE 12 PowerCore NFC + QR • NFC Redemption Technology • ID Generation • Unique ID Generation • Point-of-Sales ID Generation • Obfuscation and Authenticity • Near Field • Unique • Vetted Technology • Equipped in all smartphones • Apple Pay, Skylanders, RFID standard, etc
- 13. Customer Analytics • Campaign • Performance tracking • User Aq • User • Demographics • ASL • Behavior • Product • Interaction • Competitive Analysis • Brand • Correlation and Cohesiveness
- 14. CONFIDENTIAL - DONOT DISTRIBUTE 14 Global Distributed Teams
- 15. Global Teams • SanFrancisco • Beijing • Shenzen • Tokyo • Manila, Philippines
- 16. Global Requirements • CoreTeam in the San Francisco • Manufacturing in China • Game Clients global -> USA, Japan, Korea, China • We’re a small team
- 17. Why Global Teams • Localized Expertise • Localized Efficiency • Cost Arbitrage • Grow Initially fast
- 18. Why Not Global • Overhead Inefficiency • Regulation • Taxes / Costs • Requires Mature Team • Work Ethic • Discipline • Communication Issues • Language Barrier • Cultural Barriers
- 19. Our Teams • ExecutiveTeam • Product Management • Modeling and Design • Marketing • Manufacturing • Software Engineering • Hardware Engineering
- 20. Engineering • Core IPTeam • Inherent Knowledge • Hardest team to move and change • Biggest Cost Center • Requires low latency communication • Less an issue for localization on product
- 21. Sustainability Factors How doesa team scale out to a big team • Ecosystem to support engineers • Thought Leadership • Engineering • Project Management • Domain Expertise • Web, Hardware, Embedded, Games • Competition • Salary sustainability
- 22. Salaries USA – SanFrancisco • Senior Engineers – $150-200k • Fresh Graduate – $80-120k China - Beijing • Senior Engineers – $65-100k • Fresh Graduate – $25-50k At 100 People $15 Million vs $6.5 Million
- 23. Engineering Reputation • GoodEngineering is Everywhere • Language Proficiency in relevant languages • StackOverflow • Experts Exchange http://venturebeat.com/2015/04/05/data-best-programming-talent-in-the-world-is-not-in-california/
- 24. Management and Recruiting • Local executive management • Recruiting funnels • Team building and management • Sustaining
- 25. Distributed Tools • Asana • Slack • GitHub / Bitbucket • Evernote • Dropbox • Atlassian Suite
- 26. Work Hard, DrinkCoffee • Communicate • Coordinate and Plan • Document • Repeat • Work Hard
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