The document discusses a company's strategy to go global by increasing foreign viewership of its content from 2% to 50% through improving production quality, localizing content for different markets, building a translation team, and using social media. It also mentions a fireside chat event.

1. Me. On demand. For myself.
MEGWIN

5. 2011
2013

6. Why go
global?
London 2012

7. #1
English!

9. Foreign
Viewership
2% → 50%

10. Global Content
Strategy
• Production Quality
• Content Localisation
• Translation Team
• Social Media

11. However…

12. See you at the
Fireside Chat