This document summarizes the founding and growth of TOM, an e-commerce company focused on Japanese pop culture. It describes how TOM was founded in 2012 in Silicon Valley by Nao Kodaka and others. They grew the business through networking at events like MIT Media Lab and raising funds. TOM built engagement by allowing users to log in through Facebook. This helped attract and engage a large global fan base for Japanese animation, comics, games and music outside of Japan. The company now has over 5.6 million fans on Facebook and fulfills orders to over 100 countries from shipping centers in Tokyo. The founders' dream was to create a global vertical e-commerce brand focused on Japanese media f

1. @ Shinagawa
by co-founder, Nao Kodaka

3. GUCCI x JOJO
(Japanese famous Comics)

5. WHAT IS
?

7. Facebook First

8. 99% is outside Japan
5.6million5.6million
Fans on Facebook

9. Ranks on Facebook
E-Commerce Brand
* Source : Socialbakers

10. How To Make TOM

12. 02/2012
SF

13. Richard Chen Maneesh Arora

14. 15 minutes

15. ＞

17. 2012年2月＠渋谷

19. Elevator ☓
Street ⃝

20. @Silicon Valley

21. Product
Networking
Fundraising

22. Work Until
Sleep

23. Networking

24. MIT MEDIA LAB
Joi Ito Andy Miller

25. MIT MEDIA LAB
BOSTON

26. With Andy @ SV

27. Demo Day

28. Our Business Model

29. ?

30. User
Transfer
Facebook
Login
Own Web App
otakumode.com
User Transfer
User Attraction Engine User Engagement Engine
Promotion Service (E-Commerce)

31. Best Sellers < All Time >
< Top 1 - 9 > < Top 10 - 18 >

33. Maximising User Experience : Fulfillment

34. Shipping Global
100+

35. Shipping Center at Tokyo

36. ×
Animation, Comics, Games, J-Music
Vertical
Horizontal (Global)
E-CommerceMedia (Fan Base) ×
Our Dream
< Vertical E-Commerce for Global Fans >

37. Just be positive,
smile
and never give up

38. Just be positive,
smile
and never give up

39. Thank You.