Speaker: Miriam McLemore, Director of Enterprise Strategy & Evangelism, AWS Digital transformation means something new every decade. This sort of constant change is stressful for any organization, but especially for the large enterprise. Because while nearly every enterprise began as small, scrappy team, success means growth, and growth means accumulation—more technology, more processes, more people, more red tape. In this session, we’ll give an executive-level view of how the cloud removes the stressful burden of on-premises applications, legacy technology, and outdated processes from the enterprise. We’ll examine what digital transformation really means, and offer prescriptive guidance around decluttering the enterprise, security, culture, and more.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
TRANSFORMATION DAY KEYNOTE
Miriam McLemore
Director Enterprise Strategy
July 2018

2. TRANSFORMATION DAY AGENDA

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s , f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WHAT ENTERPRISESWHAT ENTERPRISES

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ENTERPRISES HAVE
EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
C u s t o m e r
b a s e a n d
b r a n d e q u i t y
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ALL SUCCESSFUL ENTERPRISES HAVE

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE
BUT…..CHANGE IS HARD

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF YOUR STRENGTHS

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
WITH AN EMBEDDED TECHNOLOGY CHALLENGE

10. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
1
GAIN TECHNICAL
FLEXIBILITY
AND SPEED

11. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
2
CREATE AN ENVIRONMENT
OF INNOVATION

12. TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
3
ENSURE SECURITY
AND COMPLIANCE

13. BUILDING AGILITY TO RESPOND TO OPPORTUNITIES
+ REMOVING BARRIERS TO INNOVATION
+ A SECURE ENVIRONMENT
TRANSFORMATION

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
MY STORY AT COCA-COLA

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
PICTURE IT:
THE LIGHTS GO OUT
P e o p l e t u r n e d t o t h e ir p h o n e , a n d w e c o u l d n ’ t k e e p u p

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
F O R A G I L I T Y , F O R S P E E D A N D I N N O V A T I O N
We needed to transform

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
W E S T R E A M L I N E D O U R A P P L I C A T I O N P O R T F O L I O
I N V E S T E D I N T R A I N I N G A N D H I R E D F O R S K I L L S G A P S
S E L E C T E D S T R A T E G I C T E C H N O L O G Y P A R T N E R S
We focused on what differentiated us

18. WHAT WE DID
S t a r t e d w it h o u r t r a n s f o r m a t io n w it h o u r d ig it a l p r o p e r t ie s
M o v e d a l l 6 0 0 B r a n d w e b sit e s t o A W S c l o u d
L e v e r a g e d t h e se c u r it y t e c h fr o m A W S a n d im p l e m e n t e d
n e w g o v e r n a n c e c o m p l ia n c e p r a c t ic e s g l o b a l l y
E st a b l ish e d w h a t w e c a l l e d fr e e d o m w it h in a fr a m e w o r k
P r o v id e d c o s t t r a n s p a r e n c y a n d a g il it y t o a l l m a r k e t s

19. OBSTACLES
M a r k e t s w o r k in g w it h a g e n c ie s a l l o v e r t h e w o r l d t o b u il d e xp e r ie n c e s
T e c h n o l o g y in t e g r a t o r s u s in g a w id e v a r ie t y o f t e c h n o l o g y
a n d d e v e l o p m e n t a p p r o a c h e s c r e a t e d r isk a n d in c o n sist e n c ie s
L a c k o f t r u st t h a t G l o b a l I T c o u l d d e l iv e r
I T g o v e r n a n c e w a s t o s l o w a n d t o o c u m b e r s o m e
t o d e l iv e r c o n su m e r e xp e r ie n c e s a t sp e e d

20. HOW WE ADDRESSED THE OBSTACLES
C r e a t e d a n a g e n c y o n - b o a r d in g p r o c e ss
S e l e c t e d g l o b a l a n d r e g io n a l t e c h n o l o g y in t e g r a t o r s
fo r t h e a g e n c ie s t o p a r t n e r
D r o v e a m ic r o s e r v ic e s a r c h it e c t u r e a p p r o a c h
fo r w e b a n d m o b il e d e v e l o p m e n t
B u il t o u t a c o m m o n c o n t e n t m a n a g e m e n t p l a t fo r m
t o e n a b l e c o n t e n t r e u se g l o b a l l y

21. D ig it a l b e c a m e t h e p o s t e r c h il d f o r a g il it y
B u il t t r u st b e t w e e n M a r k e t in g a n d G l o b a l I T
B u il t a st r a t e g ic p a r t n e r sh ip w it h A W S
L e v e r a g e d w h a t w e l e a r n t o m o v e d a t a a n a l y t ic s
& l a t e r l e g a c y a p p s t o A W S c l o u d
U l t im a t e l y c l o se d a n d so l d o u r N o r t h A m e r ic a d a t a c e n t e r
WE EMERGED WITH A NEW WAY OF
EMPOWERING THE ORGANIZATION

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A W S S E C U R E E N V I R O N M E N T S
C O N S I S T E N T T E C H N O L O G Y I N 2 0 9 C O U N T R I E S A N D
3 0 + M A J O R M A R K E T S
Security and scalability is
essential to the Coca-Cola brand

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
CONTINUOUS SMALL
WINS CREATED CHANGE R E S U L T S
O P P O S I T I O N

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Voice of customer

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
NOW AT AMAZON,
THE BIGGEST DIFFERENCE IS
FOCUS AND SPEED

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
"We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos

27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
C u s t o m e r O b s e s s i o n
O w n e r s h i p
I n v e n t a n d S i m p l i f y
A r e R i g h t , A L o t
H i r e a n d D e v e l o p t h e B e s t
I n s i s t o n t h e H i g h e s t S t a n d a r d s
T h i n k B i g
B i a s f o r A c t i o n
F r u g a l i t y
V o c a l l y S e l f C r i t i c a l
E a r n T r u s t o f O t h e r s
D i v e D e e p
H a v e B a c k b o n e ;
D i s a g r e e a n d C o m m i t
D e l i v e r R e s u l t s
AMAZON
LEADERSHIP PRINCIPLES
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n
D i s a g r e e a n d C o m m i t

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
21 3
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t

29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
C u s t o m e r O b s e s s i o n
B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t
21 3

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
C u s t o m e r O b s e s s i o n
B i a s f o r A c t i o n
21
D i s a g r e e a n d C o m m i t
3

31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
B i a s f o r A c t i o n
D i s a g r e e a n d C o m m i t
2 3
C u s t o m e r O b s e s s i o n
1

32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
B i a s f o r A c t i o n
21
C u s t o m e r O b s e s s i o n D i s a g r e e a n d C o m m i t
3
THESE PRINCIPLES SUPPORT AMAZON’S

33. IT’S NOT JUST AMAZON…

34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
COMPANIES OF
ALL KINDS ARE
TRANSFORMING

35. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
COMPANIES OF
ALL KINDS ARE
TRANSFORMING

36. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
COMPANIES OF
ALL KINDS ARE
TRANSFORMING

37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

38. TRANSFORMATION DAY

39. BOLD

40. DON’T OVERANALYZE IT
JUST GET GOING.