AWS MSP & Competency

A W S C O M P E T E N C Y & M S P
P R O G R A M U P D A T E S
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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M I C H A E L A G H A T A H E R
P A R T N E R D E V E L O P M E N T M A N A G E R -
G S I I
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Agenda
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2
• Overview and value of the AWS
Competency Program
• New competency release
• Overview of the AWS MSP Program
• New MSP checklist release

A W S C O M P E T E N C Y
P R O G R A M U P D A T E S
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Y O U R J O U R N E Y S T A R T S N O W
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AWS
COMPETENCY
PROGRAM
• Trusted APN Partner Program
• Shortlists highly specialized Partners by
Solution, Industry, or Workloads
• Connects customers with Partners that
have demonstrated technical expertise
through rigorous technical validation and
proven customer success
Program Overview

HOW DO
CUSTOMERS
BENEFIT FROM
COMPETENCY
PARTNERS?
• Top-quality solutions that include:
AWS infrastructure, ISV software and
Consulting Partners for delivery
• Trusted expert APN partners that have
proven technical and customer success
• Short list of APN Partners with
capabilities in key solution, vertical
areas.

Current Competencies
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INDUSTRY
Life Sciences
Digital Media
Healthcare
Marketing &
Commerce
Government
FinServ
Education
SOLUTION
DevOps
SecurityMobile
Storage
IoT Migration
Big Data
Networking
Machine Learning
WORKLOAD
Oracle SAP
Microsoft Workloads

• The majority of the Fortune 500 companies and
over 90% of the Fortune 100 companies utilize
AWS APN Partner solutions and services.
• AWS Revenue collectively generated by AWS
Competency Partners grew by over 100% YoY in
2017, over 2x the growth of non-AWS
Competency Partners.
• AWS generated tens of thousands of new leads
for AWS Competency Partners in 2017, more
than double what AWS generated in 2016.
THE DATA
The Data

• Promotion and Highlighted on Web Assets
• Support and utilization tools
• Social media and references
• Promotion at AWS Competency attainment
• Use of AWS Competency badge in marketing
tools
Benefits

• Preferred Access to MDF
• Ability to use AWS leadership quote on Partner press releases
• Prioritized APN Partner Case Studies
• AWS Sales Enablement as preferred Partners
• Newsletters and Win Wires as preferred Partners
Special Access Benefits
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• On-site Designation and Perks at AWS
Events
• Early Access to AWS Sponsorship
Opportunities
Event Specific

“ T h r o u g h t h e A W S H e a l t h c a r e C o m p e t e n c y , o r g a n i z a t i o n s c a n f i n d q u a l i t y
A P N P a r t n e r s v a l i d a t e d f r o m i n t e r n a l A W S t e a m s f o r h e a l t h c a r e t h a t h a v e
t h e k n o w l e d g e a n d e x p e r i e n c e t o h e l p t h e m b u i l d a s o l u t i o n t h a t c a n
m e e t t h e i r r e q u i r e m e n t s . ”
“ A P N P r o g r a m s a n d C o m p e t e n c i e s r e a l l y h e l p u s n a v i g a t e b o t h t h e
m a r k e t a n d t h e AW S o r g a n i z a t i o n m o r e e f f e c t i v e l y . I t ’ s i n c r e a s e d o u r
b r a n d a w a r e n e s s , i t ’ s a l l o w e d u s t o r u n m o r e e f f e c t i v e d e m a n d - g e n e r a t i o n
c a m p a i g n s , a n d g i v e n u s s o m e m e c h a n i s m s t o b e t t e r w o r k w i t h t h e A W S
o r g a n i z a t i o n , i n c l u d i n g t h e f i e l d . ”
- F l u x 7
- A l e r t L o g i c

A W S M A N A G E D S E R V I C E
P R O V I D E R ( M S P ) P A R T N E R
P R O G R A M
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Y O U R J O U R N E Y S T A R T S N O W
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A W S M A N A G E D S E R V I C E
P R O V I D E R P R O G R A M
T h e A W S M S P p r o g r a m p r o v i d e s q u a l i f i e d A P N
C o n s u l t i n g P a r t n e r s w h o a r e s k i l l e d a t c l o u d
i n f r a s t r u c t u r e a n d a p p l i c a t i o n m i g r a t i o n , a n d
d e l i v e r v a l u e t o c u s t o m e r s b y o f f e r i n g p r o a c t i v e
m o n i t o r i n g , a u t o m a t i o n , a n d m a n a g e m e n t o f t h e i r
c u s t o m e r ’s e n v i r o n m e n t w i t h b u s i n e s s , m a r k e t i n g a n d
e n a b l e m e n t b e n e f i t s .
AWS MSP Program

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P l a n &
D e s i g n
B u i l d &
M i g r a t e
R u n &
O p e r a t e
O p t i m i z e
“I need help migrating, running, & optimizing my AWS workloads.”
What is a next gen MSP?

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B u s i n e s s H e a l t h &
M a n a g e m e n t
S o l u t i o n D e s i g n
C a p a b i l i t i e s
I n f r a s t r u c t u r e &
A p p l i c a t i o n M i g r a t i o n
C a p a b i l i t i e s
S e c u r i t y
M a n a g e m e n t
B i l l i n g & C o s t
M a n a g e m e n t
P r o c e s s & C o s t
O p t i m i z a t i o n
C u s t o m e r
O b s e s s i o n
S e r v i c e D e s k &
C u s t o m e r S u p p o r t
D e v O p s &
A u t o m a t i o n
S L A s & R e p o r t i n g
AWS MSP Program

W H Y
B E C O M E A N
A W S M S P
P A R T N E R ?
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• Gai n access to a wi d e range of MSP -speci fi c
busi ness, techni cal , and marketi ng benefi ts
• Posi ti on your fi rm as a next gen MSP and be
promoted as an AWS Managed Servi ce
Partner on the AWS websi te
• Access to excl usi ve MSP Marketi ng Campai gns
and Content
• Consul tati ve 3rd Party Val i d ation Aud i t
• F aster pace of growth
AWS MSP Program

Business Benefits
• Eligible for Free AWS Usage
Credits for Development
• Eligible for Free AWS Usage
Credits for Customer Proof of
Concepts
• Eligible for FastTrack Funding
Package
• Access to NDA Roadmap
Webinars
• Audit report asset (NEW)
Marketing Benefits
• Co-Participation at AWS &
Industry Events
• Sales Team Showcase
• Eligible for Marketing Funds,
Programs, & Campaigns
• Promoted as an AWS Managed
Service Partner on the AWS
Website
• Marketing Central Campaign
Content (NEW)
Enablement Benefits
• Eligible for AWS Professional
Services Workshops
• Access to MSP Best Practice
Guides, Whitepapers, &
Resource Library
• Eligible for Additional AWS
Training Subsidies
• Reduced Price Certification Boot
Camp Class and Free Practice
Exam Voucher
AWS Managed Service Program Benefits

MSP 3.2
WHATS NEW?
• Added services
• Amazon Aurora, AWS Database Migration
Service (AWS DMS), Amazon GuardDuty,
AWS CloudHSM, AWS Key Management
Service (AWS KMS), and AWS Systems
Manager
• Audit Process & Timing
• Renewal process
• Mergers/Acquisitions
• Addition of an audit waiver for high
performing MSP Partners.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Launch of V3.2 of MSP Audit Checklist
• A summary of changes from v3.1 to v3.2 is explained in the audit
checklist (available from your Partner Development Manager)
• All audits will be conducted on v3.2 as of April 1st, 2018.

• Step #1: Register and progress as APN Consulting Partner
• Step #2: Build practice and apply for Advanced tier status
• Step #3: Prepare for Validation
• Perform self-assessment
• Collect objective evidence and prepare for audit
• Step #4: Apply to Program in APN Portal
• Update Partner Scorecard
• Complete program application
• Send self-assessment
For more information: https://aws.amazon.com/partners/managed-service/
Getting started with MSP Partner Program

AWS MSP & Competency

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