Marketing Beyond Digital: How to Get Past Technology and Market to the Human Experience Marketing is beyond complex in the experience economy. On the front end, customer data capture must be meaningful, accurate and complaint. Moreover, systems across the organization most interact in a way that unites teams and bridges data sets. In this session, Kim Brown speaks to the stigmatism attached to “digital”, how to become the experience champion for digital transformation as a mindset, and how to transform marketing strategy from technology-driven to human-driven.

1. Kim Brown
HEAD OF MARKETING & COMMUNICATIONS,
AMA INSURANCE
CHICAGO, IL ~ JUNE 20 - 21, 2019 | DIGIMARCONMIDWEST.COM
#DigiMarConMidwest
Digital Transformation
Master Class
MASTERCLASS

2. H O W T O G E T P A S T T E C H N O L O G Y A N D
M A R K E T T O T H E H U M A N E X P E R I E N C E
M A R K E T I N G
B E Y O N D D I G I T A L

3. W H A T I S
D I G I T A L ?

4. H O W W I L L
Y O U A L I G N T O
M Y G O A L S ?

5. H O W I S I T
R E A L L Y
W O R K I N G ?

6. CHALLENGES stigma of digital jargon
systems integration
data capture

7. AUTHENTICITY
SIMPLICITY TRANSPARENCY
HUMAN-
CENTRIC
SHIFT

8. 6 S E C R E T S
T O E M B R A C E T H E
H U M A N - C E N T R I C S H I F T

9. 01
D E F I N E
Y O U R S E L F

10. 02
D E - M Y S T I F Y
T H E
J A R G O N

11. 03
A R C H I T E C T T H E
I N T E R S E C T I O N S

12. 04
B E C O M E A
J O U R N A L I S T

13. 05
S T A R T S I M P L E
T H E N S C A L E

14. 06
R E D E F I N E
I N N O V A T I O N

15. N E W
I T E R A T I V E E X P A N S I V E
O P T I M I Z E
R E I M A G I N I N G
S O M E T H I N G I N
E X I S T E N C E F O R
B U S I N E S S O R
F U N C T I O N A L A R E A
C O M P L E T E R E - W O R K
O F E X I S T I N G
P R O C E S S O R
P R O D U C T T H A T
A F F E C T S
O R G A N I Z A T I O N
S M A L L O R S U B T L E
A D J U S T M E N T O F
E X I S T I N G P R O C E S S
O R P R O D U C T T H A T
A F F E C T S A R E A O R
T E A M
C R E A T I N G
S O M E T H I N G N E W
T H A T C H A N G E S
O R G , M A R K E T O R
C R E A T E S A N E W
M A R K E T

16. W H A T W A S
Y O U R B I G
" A H H A H " ?

17. W H A T W I L L
Y O U T A K E
A C T I O N O N ?

18. D E - M Y S T I F Y T H E J A R G O N
A R C H I T E C T T H E I N T E R S E C T I O N S
D E F I N E Y O U R S E L F
B E C O M E A J O U R N A L I S T
S T A R T S I M P L E T H E N S C A L E
R E D E F I N E I N N O V A T I O N
6 S E C R E T S T O M A R K E T
T O H U M A N E X P E R I E N C E
01
02
03
04
05
06

19. T H E W O R L D I S
R E A D Y
C O N N E C T T O
O U R H U M A N I T Y
T O M A R K E T
B E Y O N D D I G I T A L
K I M W E I S E N S E E B R O W N
@ C E N T R A L L Y H U M A N