This document provides a performance report for a #17Challenge campaign run from October 5-8, 2019 using nano influencers and key opinion leaders (KOLs) on Instagram. It lists over 30 influencers and KOLs with 2k-15k followers who created posts for the campaign. The campaign achieved high engagement, reaching over 400,000 people with a 6% engagement rate from over 376,000 total followers. The top performing posts came from influencers with 10k-15k followers, achieving up to 30% engagement. Posts from influencers with 2k-10k followers also performed well. The report concludes that nano influencers provide highly authentic and engaging content due to their real relationships with followers.

1. PERFORMANCE REPORT
DATA REPORT : OCT 5 - OCT 8, 2019
PIC : Mohammad Dimaz Nugraha
Digital Content Management - GTV
#17CHALLENGE CAMPAIGN
NANO INFLUENCERS / KOL

2. INTRODUCTION
DIGITAL CONTENT MANAGEMENT - GTV | 2019
The #17challenge campaign has ended and it was
campaign to be proud of!
The influencers / KOL with 2k - 15k followers did an
great job. They put a lot of effort in getting the most
out and maintain the #17Challenge campaign in
Instagram platform.
With this end report we would like to share some
summary, highlights & learning.
The idea behind nano-influencers, “regular everyday
people” to influence a campaign digital to their
friends and family. Most of the time this can be
achieved through user-generated content.
Mohammad Dimaz Nugraha

3. INFLUENCERS / KOL LIST
DIGITAL CONTENT MANAGEMENT - GTV | 2019
HELLO, THIS IS A
INFLUENCERS /
KOL #17CHALLENGE
CAMPAIGN
@s har s yaa_
@vhandvan05
@nt c _ ange l
@br i l i ana_ he pt a
@t i bon1 7
@f xi s bl
@mar yamul i l f a
@mr . f i l i pus s
@dwi kas ar i dwi kaa
@L i nc e _ t he o
@he l l ogr ac i as he l l a
@s al mai r awan_
@L i agr ac i ant i
@hai f at r ml ndnbl
@Nr i s mak
@Unggul pr ako
@mawar r daa
@Shi nt agr ac i a
@de s i i pe r maat aa
INFLUENCERS / KOL WITH 2K - 15K FOLLOWERS
@Nur j annah_ f s
@me l i anakr i s t i n
@Ayudwahyuni _
@I t s yogaf e br yan
@ul f aal hani f
@myndbi l y
@s us ant or i c o
@t r e s i a03
@naur ahs yadi r a
@Zaki aaws
@t i aut ami 88_
@Akr obi nof f i c i al
@L ani andr i ani i
@ame yame l l i a
@t amar aaz i z ahr
@s e ps hone
@Vi al e xa_ andr e a
@L ar anz aaa
@nn. e khy
@l ai l i c u
@s yi ndi ame l i aa
@F ani i mal i a
@J ane c e l i ne e
@pi i i aaaa_ _
@s t e phe nf r nd
@i r f anhamd
@Be ynabae haqi
@de s yr yant i
@vi ni i s abr i na
@Mar dat i l l ah20

4. NUMERICAL SUMMARY
DIGITAL CONTENT MANAGEMENT - GTV | 2019
E s t i m a t e d n u m b e r o f
p e o p l e t h a t c o u l d h a v e h a d
c o n t a c t
w i t h s o c i a l m e d i a m e n t i o n s
c o n t a i n i n g t h e m o n i t o r e d
p h r a s e .
B a s e d o n t h e n u m b e r o f
a u t h o r s t a l k i n g a b o u t t h e
m o n i t o r e d p h r a s e s i n
s o c i a l m e d i a , t h e n u m b e r
o f t h e i r f o l l o w e r s /
a u d i e n c e s / f r i e n d s a n d t h e
t y p i c a l v i s i b i l i t y
p e r c e n t a g e
f o r t h e s e l e c t e d s o c i a l
n e t w o r k s .
POSTS
50
P O S I T I V E
5 0
REACH
401.055
IMPRESSIONS
492.189
FOLLOWERS
376.927
C O M M E N T S
3 . 1 3 3
LIKES
20.662
ENGAGEMANT
6%

5. ACHIEVEMENT SUMMARY
DIGITAL CONTENT MANAGEMENT - GTV | 2019
The performance nano Influencers / KOL
content post #17Challenge campaign gets
6% engagement rate from a total of 376.927
followers & above average from
engagement rate industry standard
(Indonesia).
GREAT REACH ON
INSTAGRAM

6. DIGITAL CONTENT MANAGEMENT - GTV | 2019
HELLO, THIS IS TOP 3 POPULAR
PERFORMANCE INFLUENCERS / KOL
CONTENT POSTS #17CHALLENGE
CAMPAIGN
F o l l o w e r s 1 0 K - 1 5 K

7. TOP 3 POPULAR CONTENT POST
DIGITAL CONTENT MANAGEMENT - GTV | 2019
@mawarrdaa
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 Q d c O e F kSr
F o l lower s :
1 0 . 200
L i k es :
2 . 9 25 L i kes
C o m men t s :
1 2 3 Comm e n t s
R e a ch :
1 3 . 260 Rea c h
I m p ressi o n s :
1 5 . 912 Imp r e s s i o n s
30%
ENGAGEMENT
RATE
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#1

8. DIGITAL CONTENT MANAGEMENT - GTV | 2019
@haifatrmlndnbl
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 R k 7 l 2 n _sD
F o l lower s :
1 0 . 562
L i k es :
1 . 7 89 L i kes
C o m men t s :
6 0 Comme n t s
R e a ch :
1 2 . 463 Rea c h
I m p ressi o n s :
1 6 . 202 Imp r e s s i o n s
18%
ENGAGEMENT
RATE
TOP 3 POPULAR CONTENT POST
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#2

9. DIGITAL CONTENT MANAGEMENT - GTV | 2019
@maryamulilfa
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 N 8 v I c n idf
F o l lower s :
1 1 . 775
L i k es :
1 . 2 95 L i kes
C o m men t s :
5 4 Comme n t s
R e a ch :
1 3 . 188 Rea c h
I m p ressi o n s :
1 5 . 825 Imp r e s s i o n s
11%
ENGAGEMENT
RATE
TOP 3 POPULAR CONTENT POST
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#3

10. DIGITAL CONTENT MANAGEMENT - GTV | 2019
HELLO, THIS IS NANO INFLUENCERS /
KOL CONTENT POSTS PERFORMANCE
#17CHALLENGE CAMPAIGN
F o l l o w e r s 1 0 K - 1 5 K

11. CONTENT POSTS INFLUENCER / KOL PERFORMANCE
DIGITAL CONTENT MANAGEMENT - GTV | 2019

12. CONTENT POSTS INFLUENCER / KOL PERFORMANCE
DIGITAL CONTENT MANAGEMENT - GTV | 2019
"AMAZING CONTENT POST & CAPTION TO INTERACT WITH AUDIENCE / FOLLOWERS."
"GREAT ENGAGEMENT RATE"

13. DIGITAL CONTENT MANAGEMENT - GTV | 2019
HELLO, THIS IS NANO INFLUENCERS /
KOL CONTENT POSTS PERFORMANCE
#17CHALLENGE CAMPAIGN
F o l l o w e r s 2 K - 1 0 K

14. DIGITAL CONTENT MANAGEMENT - GTV | 2019
@Laranzaaa
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 T 3 _ D w l hPp
F o l lower s :
4 . 5 25
L i k es :
6 4 0 L i k es
C o m men t s :
3 8 Comme n t s
R e a ch :
5 . 2 03 Re a c h
I m p ressi o n s :
7 . 2 85 Impr e s s i o n s
15%
ENGAGEMENT
RATE
TOP 3 POPULAR CONTENT POST
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#1

15. DIGITAL CONTENT MANAGEMENT - GTV | 2019
@syindiameliaa
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 T P j g O F Oie
F o l lower s :
4 . 3 50
L i k es :
4 4 3 L i k es
C o m men t s :
6 0 Comme n t s
R e a ch :
4 . 8 72 Reac h
I m p ressi o n s :
6 . 8 20 Im p r e s s i o ns
12%
ENGAGEMENT
RATE
TOP 3 POPULAR CONTENT POST
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#2

16. DIGITAL CONTENT MANAGEMENT - GTV | 2019
@susantorico
L i n k/url p o s t :
w w w .inst a g r a m . co m / p / B 3 R q y R X A 92q
F o l lower s :
6. 6 0 0
L i k es :
4 0 0 L i k es
C o m men t s :
3 0 4 Comm e n t s
R e a ch :
7 . 3 26 Reac h
I m p ressi o n s :
9 . 5 23 Im p r e s s i o ns
11%
ENGAGEMENT
RATE
TOP 3 POPULAR CONTENT POST
B a s e d o n h i g h f o l l o w e r s
& e n g a g e m e n t r a t e ( % )
#3

17. CONTENT POSTS INFLUENCER / KOL PERFORMANCE
DIGITAL CONTENT MANAGEMENT - GTV | 2019

18. CONTENT POSTS INFLUENCER / KOL PERFORMANCE
DIGITAL CONTENT MANAGEMENT - GTV | 2019
"GREAT ENGAGEMENT RATE"

19. LEARNING
DIGITAL CONTENT MANAGEMENT - GTV | 2019
"One of the benefits of utilizing nano-influencers is that they have
the highest level of engagement. Because of this, many campaign
have started to place a larger focus on nano-influencers. Campaign
represented by nano-influencers are often deemed more authentic,
given the higher likelihood that the nano-influencer has a real-life
relationship with the majority of his or her followers."

20. THANK YOU!
& LET'S DISCUSS
Mohammad Dimaz Nugraha
Digital Content Management - GTV
0858 - 5245 - 4300 (WA)