The document discusses the BlackBerry platform's role in enterprise mobility, emphasizing integrated mobility for enhanced user experience, security, and productivity. It outlines various features and applications, including messaging, collaboration, and specific industry solutions. The focus is on empowering individuals through technology and creating opportunities for businesses to leverage mobility effectively.

1. Knowledge. Collaboration. Opportunity.
The BlackBerry Platform
Tyler Lessard
Vice President, BlackBerry Alliances & Developer Relations
Research In Motion

2. The Enterprise of the Future

3. Mobility as an Opportunity for Impact
Access and productivity
Mobilizing your infrastructure
People leveraging technology Technology empowering people
Action and enablement
Infrastructure for mobility

4. Goal: Deliver a transformative user experience that doesn’t
compromise security or strain networks and systems
Integrated Mobility: A complete messaging, collaboration,
workflow and content experience that transforms behavior
Through Integrated Mobility

5. Desktop (email/PIM) Real Time Collaboration
Intranet/Web Services Voice Systems
IBM® Lotus®
Sametime®Microsoft® ExchangeIBM® Lotus® Notes®
QuickrIBM® Lotus®
Connections
Novell® GroupWise® Novell® GroupWise®
Messenger
BlackBerry Enterprise Solution

6. Mobility in the Enterprise Today

7. Mobility in the Enterprise Today
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration

8. Learning Management System
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration
Intranet & Enterprise Portal
Stage 2
Access and Business
Productivity
Business Intelligence Reporting

9. Learning Management System
Sales Force Automation
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Field Force Automation / Job Dispatch
Line of Business Applications
Industry-Specific Applications
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration
Intranet & Enterprise Portal
Stage 2
Access and Business
Productivity
Business Intelligence Reporting
Workflow and Approvals
Stage 3
Redefining Business
with Mobility

10. Learning Management System
Sales Force Automation
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Field Force Automation / Job Dispatch
Line of Business Applications
Industry-Specific Applications
Email & Collaboration
Voice Services
Intranet & Enterprise Portal
Business Intelligence Reporting
Workflow and Approvals
BlackBerry Solution
BlackBerry Enterprise Server
Messaging, PIM, Collaboration, Administration
Mobile Voice System
Desk Phone & PBX Extension
Mobile Application Platform
Java, Web, Connection Services, Security
Partner Ecosystem
Third Party Applications & Middleware

11. The Enterprise Mobility OpportunityBlackBerry Enterprise Server
BlackBerry Enterprise
Server v5.0
• Security
• Administration
• Scalability
• Resiliency
• Manageability
• Messaging
• Collaboration
• App Management
• Enterprise Voice

12. BlackBerry Mobile Voice System

13. • Offline and Online Apps
• Always-0n Environment with Event Listening
• Rich Native App Integration (Email, PIM, etc.)
• Rich Audio and Video Support
• Location-based Services
• Bluetooth 2.0 with Peripheral Hardware Partners
• Seamless Secure Connectivity to Intranet
• Support for Secure Push Data Services
• HTML 4.01, XHTML 1.1
• JavaScript 1.5
• CSS 2.1
• AJAX, DOM L2
• Seamless Secure Connectivity to Intranet
• Securely Push Data to Browser
• Support for Gears and SQLite in BlackBerry v5.0
• Coming in 2010: WebKit, Flash 10
Web Application Platform
Build for the NEW BlackBerry Browser
Java Application Platform
Robust platform for custom Java apps
New BlackBerry Widget Platform
HTML, JavaScript, CSS || Always-on, Push Data, Offline/Online || LBS, SQLite, Native App Integration
BlackBerry Mobile Application Platform

14. BlackBerry Application Partners
• Sales Force Automation
• Field Force Automation
• Business Intelligence
• Workflow & Approvals
• Document Management
• Enterprise Voice
• Financial Services
• Professional Services
• Government
• Law Enforcement
• Health Care
• Retail & Wholesale
• IT Systems Management
• SMB Solutions
End-to-end solutions driven by ROI
• Customized on-device applications
• Server-side middleware for back-end integration
• Reliable data synchronization, always-on delivery

15. BlackBerry Application Partners
• Games & Entertainment
• Music & Audio
• Video & TV
• News, Weather & Sports
• Maps & Navigation
• Travel & Hospitality
• Social Networking
• Personal Finance
• Business Productivity
• Health & Wellness
• Utilities
• Home Automation
• E-Commerce
• Themes & Personalization
Transforming the User Experience
• Personal entertainment and social networking
• Productivity solutions: Time & Expense, Travel, Etc.
• 1000’s of apps available at BlackBerry App World

16. BlackBerry App World
Are your customers, clients or partners using BlackBerry?
Mobile Banking >> Immediacy, Notifications, Empowerment
Insurance >> Knowledge Access, Reporting, Engagement
Health Care >> Reporting, Tracking, Alerts, Immediacy
Government >> Newsletters, Tips, Alerts, Action
Financial Services >> Portfolio Monitoring, Tips, Trends, Knowledge
DIRECT CHANNEL with customers and partners
PERSONALIZED, contextualized services on their hip
DAILY interaction via content services and interactivity
www.blackberry.com/appworld

17. New Generation of Personal Computing

18. The Enterprise of the Future
Empowering people Integrated Mobility

19. Thank you.
Enjoy the event.