The document discusses the evolution of social networks and their use in business. It notes that while early social networks like MySpace and Bebo saw declining user bases, social networking at businesses is on the rise. The document outlines how businesses are finding value in social networks by using analytics to identify influencers within their networks and measure the impact of viral marketing campaigns. It provides examples of how identifying influencers can boost content downloads and product adoption among both influencers and their followers.
Over the last few years, the federal government has begun realizing the promise of Big Data to enhance mission-effectiveness. Now, several prominent initiatives are pressing federal agencies to further invest in Big Data.
2015 TRUSTe US Consumer Privacy Confidence Index – InfographicTrustArc
Â
The document summarizes the results of surveys conducted in late 2014 and early 2015 regarding consumer privacy concerns, trust in companies, and actions taken to protect privacy online. It finds that consumer concern about privacy online remains high at 92%, while trust in businesses to protect personal information remains low at 55%. It also reports that 91% of internet users say they avoid companies that do not protect their privacy. The document outlines the top privacy concerns of consumers and actions they have taken online to protect their privacy. It also lists ways that companies and governments could increase consumer trust in how personal data is handled.
Brand Protection PART 2: Developing a Consistent Online MessageSatisFactsEducation
Â
Is your community "better than advertised"? Renters look to multiple sources in their search for a new home. Consistency leads to buyer confidence. Here are 5 keys to developing your community's V-O-I-C-E!
Build a sustainable remote workforce​Keily Johnson
Â
Creating an effective and sustainable remote workforce discusses 4 practical steps organizations can take to create a successful remote workforce during the COVID-19 pandemic: 1) Consider company culture by focusing on trust, accountability and communication. 2) Identify realistic roles that can work remotely with creative thinking. 3) Pick the right remote worker candidates based on characteristics like discipline and humility. 4) Tap new technologies like videoconferencing apps and cloud services that have seen increased demand. By following these steps, the pandemic may foster positive long-term changes by allowing more workers to work remotely.
Insights network BlockCon Santa Monica 2017 PresentationBrian Gallagher
Â
Take a look at how Blockchain Technology is being applied by the Insights.Network Company to completely disrupt the Data Brokerage Industry by returning ownership and profits from Corporation to Consumer. Email Brian, bg@insights.network to find out more.
Positioning yourself as an expert in digital marketing can help you gain a competitive advantage in today's advanced digital world. Becoming an expert allows marketers to build their reputation, make their brand popular, charge higher fees, attract partnership opportunities, and stand out from other digital marketers. Marketers should leverage technology like creating a professional blog, social media accounts, email marketing, and press releases to showcase their expertise and services.
The document discusses the evolution of social networks and their use in business. It notes that while early social networks like MySpace and Bebo saw declining user bases, social networking at businesses is on the rise. The document outlines how businesses are finding value in social networks by using analytics to identify influencers within their networks and measure the impact of viral marketing campaigns. It provides examples of how identifying influencers can boost content downloads and product adoption among both influencers and their followers.
Over the last few years, the federal government has begun realizing the promise of Big Data to enhance mission-effectiveness. Now, several prominent initiatives are pressing federal agencies to further invest in Big Data.
2015 TRUSTe US Consumer Privacy Confidence Index – InfographicTrustArc
Â
The document summarizes the results of surveys conducted in late 2014 and early 2015 regarding consumer privacy concerns, trust in companies, and actions taken to protect privacy online. It finds that consumer concern about privacy online remains high at 92%, while trust in businesses to protect personal information remains low at 55%. It also reports that 91% of internet users say they avoid companies that do not protect their privacy. The document outlines the top privacy concerns of consumers and actions they have taken online to protect their privacy. It also lists ways that companies and governments could increase consumer trust in how personal data is handled.
Brand Protection PART 2: Developing a Consistent Online MessageSatisFactsEducation
Â
Is your community "better than advertised"? Renters look to multiple sources in their search for a new home. Consistency leads to buyer confidence. Here are 5 keys to developing your community's V-O-I-C-E!
Build a sustainable remote workforce​Keily Johnson
Â
Creating an effective and sustainable remote workforce discusses 4 practical steps organizations can take to create a successful remote workforce during the COVID-19 pandemic: 1) Consider company culture by focusing on trust, accountability and communication. 2) Identify realistic roles that can work remotely with creative thinking. 3) Pick the right remote worker candidates based on characteristics like discipline and humility. 4) Tap new technologies like videoconferencing apps and cloud services that have seen increased demand. By following these steps, the pandemic may foster positive long-term changes by allowing more workers to work remotely.
Insights network BlockCon Santa Monica 2017 PresentationBrian Gallagher
Â
Take a look at how Blockchain Technology is being applied by the Insights.Network Company to completely disrupt the Data Brokerage Industry by returning ownership and profits from Corporation to Consumer. Email Brian, bg@insights.network to find out more.
Positioning yourself as an expert in digital marketing can help you gain a competitive advantage in today's advanced digital world. Becoming an expert allows marketers to build their reputation, make their brand popular, charge higher fees, attract partnership opportunities, and stand out from other digital marketers. Marketers should leverage technology like creating a professional blog, social media accounts, email marketing, and press releases to showcase their expertise and services.
Online marriage business marries with cloud computing for uninterrupted match...Sai Natkar
Â
This document discusses the growth of online matrimonial services in India and how cloud computing has enabled that growth. It notes that the online matrimonial market is capturing share from traditional newspaper classifieds due to the convenience of online services. Key facts presented include the estimated market size and subscriber numbers for online matrimonial services. The document advocates for online matrimonial sites to use cloud computing because it provides flexibility, lowers costs by eliminating hardware expenses, allows easy scaling, ensures automatic software updates, and provides secure remote access to services and data. Success stories of large Indian matrimonial sites that use cloud computing are also presented.
The ecosystem equation collaboration in the connected economy @harvard biz @i...Diego Alberto Tamayo
Â
The document discusses the shift to the connected economy, where value is created through technology-enabled connections between people, machines, and organizations. It finds that only 18% of surveyed organizations have significantly adopted connected economy business models, while over half recognize significant revenue is threatened by digital disruption. Connected economy leaders have realized stronger revenue growth and earn more from new products compared to laggards. Leaders also demonstrate greater senior leadership involvement in digital initiatives, cross-functional collaboration, skills development, and dedicated digital transition teams.
Harvard Business Review_The Ecosystem Equation - Collaboration in the Connect...Beth Taylor
Â
The document discusses the shift to the connected economy, where value is created through technology-enabled connections between people, machines, and organizations. It finds that only 18% of surveyed organizations have significantly adopted connected economy business models, while over half recognize significant revenue is threatened by digital disruption. Connected economy leaders have realized stronger revenue growth and earn more from new products compared to laggards. Leaders also demonstrate greater senior leadership involvement in digital initiatives, cross-functional collaboration, skills development, and dedicated digital transition teams.
Digital transformation is producing massive new data and pushing data consumption requirements to real time. The result is a race among vendors to shift from data integration to interoperability.
These slides based on webinar from leading IT research firm EMA provide insights into new EMA research that characterizes modern data practices and identifies best practices for your modernization journey.
The document discusses online demographics, online commerce statistics, and online marketing costs as they relate to developing an internet marketing plan. It provides details on key user demographics like income, education, age, and region that drive internet usage. Statistics are presented on the growth of e-commerce, top online retailers and affiliate programs. Costs associated with website development, hosting, and traffic building are examined.
1. Having a mobile-friendly user experience improves conversion rates on mobile devices and prevents degradation of average order value.
2. While mobile traffic is growing quickly, it still only accounts for under 10% of total traffic for most sites. Investing in mobile requires large increases in conversion rates to match the impact of improvements for desktop.
3. Over 40% of sites now have mobile-friendly experiences, with nearly half planning their next mobile evolution, indicating mobile investment is important for long-term competitiveness.
Did you know that a staggering 47% of vendor collaborations end up stalling? It's essential to navigate the maze between "vendors" and "suppliers", and to recognize how cloud-based procurement is revolutionizing vendor management. The importance of transparent risk communication and strategic negotiation is more vital than ever in our tech-driven world.
Discover insights on how to transform your vendor relationships from mere transactions to strategic alliances that drive success. Dive into our latest blog post and explore the multifaceted realm of Vendor Relationship Management (VRM).
Your vendor relationships directly impact your business's bottom line, operational efficiency, and overall success. Learn how to harness them for maximum value! đź’Ş
đź”— https://lnkd.in/g2k8zh5z
#VendorManagement #IT #SaaS #DigitalTransformation #ProcurementSolutions #UtahTechLabs
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Â
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
The document discusses key contact center trends for the upcoming year, including a major move to cloud-based contact centers. A survey found that 28.8% of companies have already moved some functions to the cloud, while 24% plan to, and 39.8% have no plans currently. The importance of optimizing the customer journey across channels like social, web, mobile and contact centers is also covered. Managing transitions between channels is highlighted as important. The responsibility for mobile customer service applications varies, with the most common being the IT organization at 40.4% and contact center/customer care team at 11.6%.
SMAC is upsetting the domain. No CIO dialogue is accomplished devoid of considering influence
of SMAC on industry and business. Rapid developments in this technology pile are accumulating
value to complete breadth of businesses and industries. Rewards are several and appear very
captivating, with assurances being made as big as - forecasting future (Analytics), accessible
everywhere (Mobile), everything is so easy and networked (Social), and at a very low cost (Cloud).
This fresh technology pile has begun changing tomorrow's organization and has influence on every
part of a business, therefore consequently on the every software applications being utilize inside
the company and by the company.
The document provides analytics and metrics on Fairfax County's website and digital properties for 2012. Some key findings include:
- The county website had over 6.7 million unique visitors in 2012, a 5% increase from 2011.
- Library, job, and tax pages were among the top 10 most visited pages.
- Homepage click patterns remained consistent, with 75.7% of clicks going to 29 links.
- Overall website satisfaction declined in all categories from 2011 according to surveys.
- Traffic to the county's Facebook, Twitter, YouTube, and emergency blog pages all saw positive increases.
- Satisfaction with the county's Facebook and Twitter was over 80% according to surveys.
1. Social media, websites, and mobile are becoming major influencers in the car buying process. Dealers are adopting mobile and social media marketing.
2. Search is the primary research tool but consumers experience fatigue if not finding what they want in the first 5-7 pages. Dealer websites are important for generating high quality leads.
3. Over 30% of internet leads still go unanswered, demonstrating the need for lead management solutions to handle inbound leads.
Partnering Trends Between Telecom and IT Channels — 2013Channel Partners
Â
Partnering between telecom agents and IT VARs continues to grow. Most agents and VARs have at least one partnership. The relationships are becoming more formalized with increased joint marketing and selling. While lead sharing remains common, compensation typically involves the agent paying the VAR either referral fees or recurring commissions. Partnerships are strategically important and generate a significant portion of revenue for most agents and VARs, with over 75% satisfied with their partnerships.
The document discusses findings from a study on online communities sponsored by DNN Software. Some key findings include:
- Approximately two-thirds of companies surveyed have an online community, with larger companies more likely to have one.
- The top benefits of communities are a better understanding of customer needs, a more loyal customer base, and a better brand perception.
- Most communities are tracking basic metrics like activity and traffic, but communities that track more advanced metrics see greater revenue influence.
This document discusses integrating everyday technology into local governments. It notes that mobile phone, computer, internet, and social media usage in the US has greatly increased from 2005-2010. It argues that local governments should integrate these technologies to better serve small businesses and citizens. Clearzoning is presented as a solution to reformat zoning codes into a more user-friendly digital format on municipal websites, with links, graphics and fewer pages to improve understanding.
Clearzoning gives local governments a clear advantage when seeking to attract quality development and improve customer service. Clearzoning is clear and connected.
clearzoning: an economic development strategyDavid Birchler
Â
This brief presentation illustrates how today\'s technology can transform municipal zoning codes into easy-to-use electronic documents that are searchable, hyperlinked, and feature graphics (in place of words) to illustrate development regulations. A clear and more visual zoning code can lead to internal cost-savings and efficiency, while attracting economic development with its 24/7 availability.
Why Can't All Of Our Data Silos Just Get Along?Michelle Bruno
Â
The technology landscape in the event industry is fragmented. There are lots of platforms that do lots of different things. The problem is that many don't share data and functionality, i.e. they don't work well together. Integration would be immensely helpful to change the situation, but there is still pushback and a layer of complexity that many event professionals aren't equipped to address. Read about what's going on and what needs to happen to change the situation.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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Online marriage business marries with cloud computing for uninterrupted match...Sai Natkar
Â
This document discusses the growth of online matrimonial services in India and how cloud computing has enabled that growth. It notes that the online matrimonial market is capturing share from traditional newspaper classifieds due to the convenience of online services. Key facts presented include the estimated market size and subscriber numbers for online matrimonial services. The document advocates for online matrimonial sites to use cloud computing because it provides flexibility, lowers costs by eliminating hardware expenses, allows easy scaling, ensures automatic software updates, and provides secure remote access to services and data. Success stories of large Indian matrimonial sites that use cloud computing are also presented.
The ecosystem equation collaboration in the connected economy @harvard biz @i...Diego Alberto Tamayo
Â
The document discusses the shift to the connected economy, where value is created through technology-enabled connections between people, machines, and organizations. It finds that only 18% of surveyed organizations have significantly adopted connected economy business models, while over half recognize significant revenue is threatened by digital disruption. Connected economy leaders have realized stronger revenue growth and earn more from new products compared to laggards. Leaders also demonstrate greater senior leadership involvement in digital initiatives, cross-functional collaboration, skills development, and dedicated digital transition teams.
Harvard Business Review_The Ecosystem Equation - Collaboration in the Connect...Beth Taylor
Â
The document discusses the shift to the connected economy, where value is created through technology-enabled connections between people, machines, and organizations. It finds that only 18% of surveyed organizations have significantly adopted connected economy business models, while over half recognize significant revenue is threatened by digital disruption. Connected economy leaders have realized stronger revenue growth and earn more from new products compared to laggards. Leaders also demonstrate greater senior leadership involvement in digital initiatives, cross-functional collaboration, skills development, and dedicated digital transition teams.
Digital transformation is producing massive new data and pushing data consumption requirements to real time. The result is a race among vendors to shift from data integration to interoperability.
These slides based on webinar from leading IT research firm EMA provide insights into new EMA research that characterizes modern data practices and identifies best practices for your modernization journey.
The document discusses online demographics, online commerce statistics, and online marketing costs as they relate to developing an internet marketing plan. It provides details on key user demographics like income, education, age, and region that drive internet usage. Statistics are presented on the growth of e-commerce, top online retailers and affiliate programs. Costs associated with website development, hosting, and traffic building are examined.
1. Having a mobile-friendly user experience improves conversion rates on mobile devices and prevents degradation of average order value.
2. While mobile traffic is growing quickly, it still only accounts for under 10% of total traffic for most sites. Investing in mobile requires large increases in conversion rates to match the impact of improvements for desktop.
3. Over 40% of sites now have mobile-friendly experiences, with nearly half planning their next mobile evolution, indicating mobile investment is important for long-term competitiveness.
Did you know that a staggering 47% of vendor collaborations end up stalling? It's essential to navigate the maze between "vendors" and "suppliers", and to recognize how cloud-based procurement is revolutionizing vendor management. The importance of transparent risk communication and strategic negotiation is more vital than ever in our tech-driven world.
Discover insights on how to transform your vendor relationships from mere transactions to strategic alliances that drive success. Dive into our latest blog post and explore the multifaceted realm of Vendor Relationship Management (VRM).
Your vendor relationships directly impact your business's bottom line, operational efficiency, and overall success. Learn how to harness them for maximum value! đź’Ş
đź”— https://lnkd.in/g2k8zh5z
#VendorManagement #IT #SaaS #DigitalTransformation #ProcurementSolutions #UtahTechLabs
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Â
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
The document discusses key contact center trends for the upcoming year, including a major move to cloud-based contact centers. A survey found that 28.8% of companies have already moved some functions to the cloud, while 24% plan to, and 39.8% have no plans currently. The importance of optimizing the customer journey across channels like social, web, mobile and contact centers is also covered. Managing transitions between channels is highlighted as important. The responsibility for mobile customer service applications varies, with the most common being the IT organization at 40.4% and contact center/customer care team at 11.6%.
SMAC is upsetting the domain. No CIO dialogue is accomplished devoid of considering influence
of SMAC on industry and business. Rapid developments in this technology pile are accumulating
value to complete breadth of businesses and industries. Rewards are several and appear very
captivating, with assurances being made as big as - forecasting future (Analytics), accessible
everywhere (Mobile), everything is so easy and networked (Social), and at a very low cost (Cloud).
This fresh technology pile has begun changing tomorrow's organization and has influence on every
part of a business, therefore consequently on the every software applications being utilize inside
the company and by the company.
The document provides analytics and metrics on Fairfax County's website and digital properties for 2012. Some key findings include:
- The county website had over 6.7 million unique visitors in 2012, a 5% increase from 2011.
- Library, job, and tax pages were among the top 10 most visited pages.
- Homepage click patterns remained consistent, with 75.7% of clicks going to 29 links.
- Overall website satisfaction declined in all categories from 2011 according to surveys.
- Traffic to the county's Facebook, Twitter, YouTube, and emergency blog pages all saw positive increases.
- Satisfaction with the county's Facebook and Twitter was over 80% according to surveys.
1. Social media, websites, and mobile are becoming major influencers in the car buying process. Dealers are adopting mobile and social media marketing.
2. Search is the primary research tool but consumers experience fatigue if not finding what they want in the first 5-7 pages. Dealer websites are important for generating high quality leads.
3. Over 30% of internet leads still go unanswered, demonstrating the need for lead management solutions to handle inbound leads.
Partnering Trends Between Telecom and IT Channels — 2013Channel Partners
Â
Partnering between telecom agents and IT VARs continues to grow. Most agents and VARs have at least one partnership. The relationships are becoming more formalized with increased joint marketing and selling. While lead sharing remains common, compensation typically involves the agent paying the VAR either referral fees or recurring commissions. Partnerships are strategically important and generate a significant portion of revenue for most agents and VARs, with over 75% satisfied with their partnerships.
The document discusses findings from a study on online communities sponsored by DNN Software. Some key findings include:
- Approximately two-thirds of companies surveyed have an online community, with larger companies more likely to have one.
- The top benefits of communities are a better understanding of customer needs, a more loyal customer base, and a better brand perception.
- Most communities are tracking basic metrics like activity and traffic, but communities that track more advanced metrics see greater revenue influence.
This document discusses integrating everyday technology into local governments. It notes that mobile phone, computer, internet, and social media usage in the US has greatly increased from 2005-2010. It argues that local governments should integrate these technologies to better serve small businesses and citizens. Clearzoning is presented as a solution to reformat zoning codes into a more user-friendly digital format on municipal websites, with links, graphics and fewer pages to improve understanding.
Clearzoning gives local governments a clear advantage when seeking to attract quality development and improve customer service. Clearzoning is clear and connected.
clearzoning: an economic development strategyDavid Birchler
Â
This brief presentation illustrates how today\'s technology can transform municipal zoning codes into easy-to-use electronic documents that are searchable, hyperlinked, and feature graphics (in place of words) to illustrate development regulations. A clear and more visual zoning code can lead to internal cost-savings and efficiency, while attracting economic development with its 24/7 availability.
Why Can't All Of Our Data Silos Just Get Along?Michelle Bruno
Â
The technology landscape in the event industry is fragmented. There are lots of platforms that do lots of different things. The problem is that many don't share data and functionality, i.e. they don't work well together. Integration would be immensely helpful to change the situation, but there is still pushback and a layer of complexity that many event professionals aren't equipped to address. Read about what's going on and what needs to happen to change the situation.
Similar to Sofia azam-most-imperative-finding-is-that (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
Â
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Â
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
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From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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