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20 Stats About
How Social Media Influences Purchasing
Decisions
Or…
If you need to prove how social media influences
purchasing decisions to your boss, upper management,
customers or even your mother, here are 20 stats on the
subject.
www.SeoCustomer.com
Social media referrals
Consumers are 71% more likely to
make a purchase based on social
media referrals
Hubspot
www.SeoCustomer.com
Social networks influence
Social networks influence nearly
50% of all IT decision makers
LinkedIn
www.SeoCustomer.com
Twitter to Recommend
Out of 53% of consumers who said
they use Twitter to recommend
companies or products in their
Tweets, 48% bought that product or
service
SproutSocial
www.SeoCustomer.com
Twitter #1
Twitter is the #1 online channel for
influencing purchasing decisions
surrounding electronics
Mashable
www.SeoCustomer.com
15 mio consumers
15,100,000 consumers go to social
media channels before making
purchase decisions
Knowledge networks
www.SeoCustomer.com
Search for Restaurants
49% of consumers use Facebook to
search for restaurants
Mashable
www.SeoCustomer.com
Guide purchase decisions
74% of consumers rely on social
networks to guide purchase
decisions
SproutSocial
www.SeoCustomer.com
Expect offers
58% of Facebook users expect
offers, events or promotions when
they become fans
Hubspot
www.SeoCustomer.com
Get the talk going
Facebook is the most effective
platform to get consumers talking
about products
SproutSocial
www.SeoCustomer.com
Purchase of baby products
Facebook is the #1 online channel
for influencing the purchase of
baby products
Mashable
www.SeoCustomer.com
Offers discounts and
incentives
79% of consumers like a Facebook
company page because it offers
discounts and incentives
Forbes
www.SeoCustomer.com
Research on forums
44% of automotive consumers
conduct research on forums
Mashable
www.SeoCustomer.com
Influenced by social media
38,000,000 13 to 80 year olds in the
U.S. said their purchasing decisions
were influenced by social media
Knowledge networks
www.SeoCustomer.com
Directly influenced
81% of US respondents indicated
that friends' social media posts
directly influenced their purchase
decision
Forbes
www.SeoCustomer.com
Facebook pages
As of June 2011, there were
213,000,000 fans of Facebook
Pages
Mashable
www.SeoCustomer.com
Special offers
32.5% of women say they're
influenced by special offers on
Facebook vs 29% on Twitter
Business2Community
www.SeoCustomer.com
Social media posts
78% of respondents said that
companies' social media posts
impact their purchases
Forbes
www.SeoCustomer.com
Moms
Moms are 45% more likely than
other women to say they made a
purchase from a recommendation
on social
MarketingProfs
www.SeoCustomer.com
Active online
70% of active online adult social
networkers shop online, 12% more
likely than the average adult
internet user
Nielsen
www.SeoCustomer.com
Blogger influences
44% of social media savvy women
said their trusted/favorite blogger
influences their purchasing
decision
Business2Community
Henrik Sandberg
www.SeoCustomer.com

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