Viral marketing is used in Casino Royale to promote products within the film like Sony mobile phones and Heineken beer. These products are also featured on the film's official website to further promote them. Companies pay large sums to have their products involved in major films like James Bond because it exposes global audiences to their brands and can attract new customers. Convergence, such as using flash technology, is also employed on the Casino Royale website to advertise related products and games. This allows film companies to widely promote their content and associated products online.

1. Casino Royale
Viral Marketing
Liam Donnelly

2. Viral Marketing
• Viral marketing is a selling technique that is
most commonly used in the film industry, its
purpose is to increase brand awareness of a
product, so companies can ultimately achieve
their aim of selling more products.

3. Casino Royale
Viral Marketing
Casino Royale uses viral marketing throughout the film. The way that
this is done is by producers placing products within the film, to
increase product awareness and make the viewers want to buy the
product.
Things such as Sony mobile phones were used in the film as well as the
beer Heineken.
The products also feature on the official website of the film, things
such as the James Bond game now being available on PSP as well as
other platforms.
These are all things to promote products further and companies will
pay a lot of money to have there product involved in a massive film like
James Bond as it has a global audience and it has the capabilities to be
able to attract new customers to the products being shown.

4. Convergence
Convergence is the interlinking of computing
technologies, that is mainly used for media content.
Film companies use this because of the rapid growth of
the Internet and the ability that they have to reach out
to everyone with access to it.
An example would be a films website using flash
technology to show what awards the film has won.

5. Casino Royale
Convergence
Convergence that has been used for Casino Royale is
things like flash player being used on the official
website to advertise the product.
As well as this other things are advertise on the site,
things such as the official game, mobile apps, the
phone that was used in the film, PSP.
A lot of these are Sony products, and this is because
they can make money off advertising their products
with the film and it doesn’t cost them anything to do it.