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Johnny Schaefer
Johnny Schaefer
Business
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The Future of Swiffer  
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proctor and Gamble Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Analysis Over 200 surveys collected for primary research Through In Store Product Analysis Personal Interviews Discovering and utilizing secondary material
Our Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Competition ,[object Object],[object Object],[object Object]
Our World Consumers are constantly striving to find more efficient ways to clean. False rumors Automatically Cleaning Robots are right around the corner, and getting more affordable (Scooba $399.99) Environmentalists question the throw away culture
Our World Cont. ,[object Object]
Our Solution Advertising geared towards age demographics Coupon for sister Swiffer products DVD bundle promotions “ Swiffer your Streets” Awards Reach for the Stars: Swiffer in EVERY Home By 2010
Our Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Billboard
Our Solution ,[object Object],[object Object],[object Object]
Our Solution ,[object Object],[object Object],[object Object],[object Object]
Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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  • 1. The Future of Swiffer  
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  • 4. Research Analysis Over 200 surveys collected for primary research Through In Store Product Analysis Personal Interviews Discovering and utilizing secondary material
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