Follow Charity Navigator's 5 Tips to Maximize the Impact of Your Holiday Donations

1. www.charitynavigator.org | @CharityNav

2. 1. Follow Your Philanthropic Passions
No matter what cause you want to support there’s a charity out
there that matches your intentions. Take the time to find it and
confirm (not just assume) it offers the programs and services that
match your charitable interests.
www.charitynavigator.org | @CharityNav

3. 2. Ensure the Charity is Efficient,
Ethical and Effective
• Financially healthy organizations have greater flexibility and
freedom to pursue their charitable mission.
• Charities that are transparent and accountable follow good
governance practices are less likely to engage in unethical or
irresponsible activities.
• Knowing the charity’s results is a critical step; after all, the charity’s
ability to bring about long lasting and meaningful change in the
world is the key reason for their existence and what you want your
donation to be used for.
www.charitynavigator.org | @CharityNav

4. 3. Recognize that 100% of Your Gift Cannot go Toward the
Charity’s Programs
Donors need to abandon this expectation, since each charity
must pay for costs such as postage, utility and insurance
expenses. Instead, focus on supporting efficient charities that
have a reasonable level of overhead (ideally 75% to programs
and 25% to overhead).
www.charitynavigator.org | @CharityNav

5. 4. Share Your Intentions and Make a Commitment
For a charity to be successful, it needs long term committed
supporters.
www.charitynavigator.org | @CharityNav

6. 5. Follow Your Investment
Once you’ve made a commitment,
be sure to conduct an annual
review of your giving portfolio. If
your charity can’t tell you what
kind of results they created from
your investment, find one that will.
www.charitynavigator.org | @CharityNav

7. 5 Holiday Charity Giving Tips From
Charity Navigator
1. Follow your philanthropic passions
2. Ensure the charity is efficient, ethical and effective
3. Recognize that 100% of your gift cannot go toward the
charity's programs
4. Share your intentions and make a commitment
5. Follow your investment
Go now to Charity Navigator to pick a charity and donate.
www.charitynavigator.org | @CharityNav