This document discusses common myths about social business and provides examples to debunk each myth. It addresses six myths: 1) that building social business platforms will automatically lead to adoption, 2) that social business is just replicating consumer social networks for employees, 3) that user experience does not matter, 4) that social business solely increases efficiency, 5) that social business only aims to share information faster, and 6) that social business is exclusively about cloud computing. The document aims to show the realities of social business beyond initial hype or assumptions.

1. Beyond the Hype:
The Reality of Social Business
#SICsocialmyths

2. Myth #1
Build it and they will come
- Field of dreams image
Kevin Coster in „Field of Dreams‟ 1989 © Universal Studios

3. Myth #2
Social business is just building a
“Facebook” like experience
for employees
- Hacked image of facebook on coporate portal

4. Myth #3
UX doesn‟t matter
- SharePoint portal “out-of-the-box” with content
- Kick ass chart

5. Myth #4
Social Business is more efficient
for employees
- tbd

6. Myth #5
Social Business is all about getting
information to people faster.
- tbd

7. Myth #6
Social Business is all about the cloud
- Stock image cloud shot?

8. Questions?
#SICsocialmyths

9. Thank you.
Todd Bishop Kevin Conroy Malinda Cesnik Todd Ray
Geekwire Blue Rooster ACS Learning Services Microsoft
@geekwire @seattlerooster
#SICsocialmyths