Cal McAllister, Wexley School for Girls - Transparency Just Makes Things Muddier

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Cal McAllister, Wexley School for Girls
Transparency Just Makes Things Muddier

We get bombarded by thousands of messages every day, the vast majority of which aren’t remotely interesting to us. So we shut them out. This creates an environment where the consumer then becomes a seeker, because acquiring information is easy. Which should be good, right? It’s not. We’ve created “experts” in categories of which they aren’t and made journalists out of people with minimal energy to find legit sources for their stories. Not a big deal, other than the billions of dollars in play based on reference alone.

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Cal McAllister, Wexley School for Girls - Transparency Just Makes Things Muddier

  1. 1. #sicMuddy   @cal_wexley  
  2. 2. 99% of pediatric physicians agree there is absolutely no correlation between vaccines and autism.!
  3. 3. 99% of physicians agree there is absolutely no correlation between vaccines and autism.! 48% of Americans still do.!
  4. 4. 108 million unique visitors!
  5. 5. 108 million unique visitors! 42 million reviews!
  6. 6. 108 million unique visitors! 42 million reviews! 10.5 million are considered to
 be fake or fraudulent!
  7. 7. Sea2le  Sounders  FC  
  8. 8. More  Fortune  500  companies  rely  on  NASCAR   to  build  their  brands  than  any  other  sport.   89%  of  NASCAR  fans  agree  that  when  a   NASCAR  logo  is  associated  with  a  company,   that  company  delivers  quality.  

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