Keri Fitzgerald is a seasoned project manager and business leader with over 20 years of experience managing initiatives from concept to completion across various industries. She has a proven track record of aligning solutions to business goals and transforming concepts into results. Fitzgerald is skilled in new product launches, marketing campaigns, process improvement, and application development with specialties in telecommunications technology. She drives decisions using data analysis while considering cultural factors and is known for leading through change while keeping teams focused and innovative.

1. 944 Keniston Ave
Los Angeles, CA 90019
C: 213.840.8907
Fitzgerald.keri@gmail.com
Keri Fitzgerald, PMP
Driver of business strategy: transforming concepts into results
Proven track record of aligning solutions to strategy and leading those solutions from concept to
completion. Catalyst for change with real world change management experience.
Specialties include new product launches, marketing campaign management (acquisition, upgrade,
retention programs), telecommunications technology, process improvement, application development.
Leadership
Summary:
• Never loses sight of the business goal and is passionate about delivering results.
• Reputation for building strong, cross-functional teams with emphasis on
collaboration, communication.
• Drives decisions using data analysis while considering factors such as culture and
environment.
• Known for leading through intense change cycles, keeping teams composed and
focused.
• Promotes innovation, fearless in challenging current state with new ideas.
• Customer experience and product quality always top of mind.
Experience:
2008 to Present Farmers Insurance Los Angeles, CA
Major U. S. provider of auto, home and life insurance, member of Zurich Financial Services Group
Group Program Director for Agency Marketing, a ~$50m marketing program serving 13,000
agents nationwide
• Transformed online marketing platform for agents, aligned it with business goals and
installed reporting and analysis tools to track program performance
• Implemented cross functional development strategy that broke down silos and
resulted in fully integrated, multi-channel marketing program for agents
• Managed rigorous RFP process to install a more robust and agile platform
• Implemented a product development and vendor onboarding process
Results: Increased program participation from 36% to 70%, program participants
outperformed non-participants (new business sales) by 60%, ad budgets increased by 40%
due to added participation
Project Manager for Agency Marketing
Introduced project management rigor to in-flight development
• Implemented a release plan, revised QC and testing procedures
• Streamlined routing logic for lead generating call system (IVR)
• Implemented vendor scorecard to identify and quantify performance holes
Results: Eliminated off schedule and late software releases, 11% increase in leads
connected to agents through IVR, Improved adherence to service level agreements by
vendors servicing agents

2. 944 Keniston Ave
Los Angeles, CA 90019
C: 213.840.8907
Fitzgerald.keri@gmail.com
Experience:
(cont.)
Project Manager for Service Operations, four call centers located across the U.S.
Project leadership from concept to closeout. Multiple projects, primarily related to
telecommunications.
Results: Identified savings opportunities through use of voice analytics, Disaster recovery
plans forged, documented and road tested for actual use
1998 to 2006 SSI Investment Management Beverly Hills, CA
Institutional investment firm specializing in market-neutral investment strategies
Manager, Information Technology
Voice and data network management. Key decision maker for all infrastructure upgrades.
Directed a team of developers and QA testers for ongoing iteration of a proprietary trading
application.
Results: Scaled systems through an 18 month period that saw the company double its staff,
increase its monthly transactions by 83% and raise assets under management from 500
million to over one billion dollars, Rebuilt quantitative analysis model after key data factors
were lost in the World Trade Center collapse of 9/11, Consolidated, killed or transformed
hundreds of business processes to meet requirements for Y2K
1996 to 1998 Soundelux Entertainment Hollywood, CA
Audio services for feature film, television, music, games and theme park attractions
Manager, Information Technology
Built and managed 300-user WAN for a large post-production facility.
Results: Company relocation with 100% availability of all voice and data systems on day 1 ,
Consolidated existing telephone services and changed carriers resulting in 30% reduction in
telecommunication costs
Education:
B.F.A., Acting, Southern Methodist University, Dallas, TX
Project Management Professional certification, 2014
Ongoing education:
• George Washington University School of Business: Project Management
• UCLA Extension: Telecommunication, Network Administration, Project Management
Standards & Process Training
• Stanford Advanced Project Management Certification in progress