The document discusses Kentico's dual-rail strategy of developing both Kentico EMS and Kentico Cloud side-by-side. Kentico Cloud is positioned as a cloud-first digital experience platform for agencies and clients, while Kentico EMS focuses on robust, scalable features for digital experiences, content management, e-commerce, and online marketing. Upcoming releases of Kentico 11 and 12 will add new email marketing and ecommerce capabilities to Kentico EMS. The roadmap also includes initiatives around GDPR, technology partnerships, and a commerce-first platform.