1. KELSEY
GODDARD
KGODDARD9@GMAIL.COM
512-784-1469
WWW.LINKEDIN.COM/IN/
KELSEY-GODDARD-59118127
EDUCATION
Bachelor of Science – Strategic
Communication
Oklahoma State University
SKILLS
Marketing • Analytics • SEO
Graphic Design • Social Media
Event Planning • Research • SEM
Customer Service • Advertising
ACHEIVEMENTS
• Deans Honor Roll
• Oklahoma State University Leadership
Recognition Program
EXPERIENCE
DIGITAL MARKETING ANALYST – MD ANDERSON
CANCER CENTER
December 2015 – Present
• Create assessment frameworks for evaluating analytics tools, services, and
infrastructure and guide assessment process and deliverables
• Serve as subject matter expert on Adobe Analytics Premium and drive
assessment recommendations and deliverables
• Manage and collaborate with external agencies on creative development
• Drive all components of the research and measurement strategy and
planning process
• Identify analytics trends and best practices
• Outline and implement analytics tool reporting requirements and conduct
QA on data capture and tracking implementation
• Develop and manage A/B and multivariate tests and remarketing efforts
• Track marketing campaign effectiveness, ROI and contribute to
optimization recommendations
• Provide metrics, key findings and analysis for special research projects
throughout the institution
• Record project timelines, delegate and manage all digital analytics initiatives
DIGITAL MARKETING ANALYST & SEO SPECIALIST
– NRG ENERGY
May 2013 – December 2015
• Provided insight, communication and research for SEO best practices
• Administered Adobe Analytics Premium, BrightEdge SEO technology,
Google Search Console, Google Analytics and troubleshoot with users
• Implemented analytics and SEO strategies for reliant.com, nrg.com,
greenmountainenergy.com and microsites
• Provided support to marketing and UX initiatives that involve A/B
Multivariate testing
• Created weekly and monthly dashboards to provide insight on site and
site section performance
• Strategized marketing opportunities and actionable recommendations for all
digital channels
*References available upon request