1. kelseyGODDARD
512-784-1469 .kgoddard9@gmail.com
7802 Oldhaven St .Houston, TX 77074
SKILLSEDUCATION
PROFESSIONAL EXPERIENCE
EDUCATIONAL ACHIEVEMENTS
ORGANIZATIONS
ABOUT ME
Oklahoma State University
Stillwater, OK
Bachelor of Science in Marketing Strategic Communication
Emphasis in Public Relations
• Oklahoma State University Leadership Recognition Program
• Deans Honor Roll
• Alpha Delta Sigma, honor society
• Order of Omega, honor society
• Study Abroad - Regents College London
Marketing
• SEO • Analytics • Blogging •
• Copy Editing • Graphic Design •
• Social Media • Event Planning •
• Research • Customer Service •
Software
• Adobe Analytics Premium •
• GWMT • Microsoft Office Suite •
• Adobe Creative Suite•
• BrightEdge SEO • Tridion •
• Google Analytics •
Delta Delta Delta
• Vice President of Public
Relations (2011)
• Licensing Chair (2010)
• Continuing Education
Chairman (2013)
Austin Bar Association - Intern
• Created social media strategy
and planned execution
• Planned Fourth Friday
Luncheons for Texas lawyers
Advertising Club
• Promotions Coordinator -
National Student Advertising
Competition (2013)
• Social Media Strategist - Event
Planning Team (2012)
• Social Media Guru • Foodie •
• Blogger • Traveler •
• Novice Photographer •
• Sports Enthusiast •
*References available upon request
NRG Energy -- Houston, TX
May 2013 - Present
Digital Marketing Analyst & SEO Specialist
• Provide insight, communication and research for SEO best practices
• Deliver digital marketing insights using Adobe Analytics, Google
Webmaster Tools and Test & Target
• Implement analytics and SEO strategies for reliant.com, nrg.com and
microsites
• Provide support to marketing and UX initiatives that involve AB testing
• Create weekly and monthly dashboards to provide insight on site and
site section performance
• Strategize opportunities and actionable recommendations for all digital
channels
• Operate Adobe Analytics, BrightEdge SEO technology, Google
Webmaster Tools, Google Analytics and troubleshoot with users
• Serve on the itson.nrg.com blog optimization team
• Produce weekly status report and deliver to marketing management
Office of Fraternity & Sorority Affairs at Oklahoma State University --
Stillwater, OK
October 2011 - December 2012
Recruitment Coordinator
• Planned Formal Fall Recruitment for 1,000+ potential new members
• Obtained sponsorships for National Panhellenic Conference
• Implemented philanthrophy events for an ongoing partnership
• Served on executive board and maintained professionalisim