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Kellogg XML Holland Speech

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Dave Kellogg
Dave Kellogg

The document discusses the evolution of databases and the rise of content applications. It argues that traditional databases are no longer suitable for next-generation applications that require flexible querying of content. New specialized database systems optimized for XML and content are needed to power applications that help users complete tasks and gain insights from unstructured data. Content applications will blend software and content to seamlessly support users in interactive, read-write experiences.

Technology
1 of 26
Content Applications: The Key To Next-Generation Publishing Dave Kellogg Chief Executive Officer 29 November 2007 Check out my blog at http://marklogic.blogspot.com
Topics ,[object Object],[object Object],[object Object],[object Object]
A Brief History of Database Management Systems (DBMSs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mainstream market evolution through three generations
Aside: The Great Irony of RDBMS Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Specialized DBMS Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generational Differences and Commonalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS
Topics ,[object Object],[object Object],[object Object],[object Object]
Enter Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Relevancy Quest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You try to guess what someone wants when they blurt two words! Is it Quixotic? Consider BI: let users access a database via a tool that generates a query language. No guessing required.
Aside: Fun with People-Powered Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Viewed From a DBMS Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My, what a funny-looking DBMS you have there!
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine ?
Topics ,[object Object],[object Object],[object Object],[object Object]
Enter Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts on Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object]
Content Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Apps: Top-to-Bottom XML ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XML: Not Just Web Content, Office Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future Content Application Platform? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],} Methinks these
The End of One Size Fits All ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rise of Special-Purpose DBMSs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things Codd wasn’t thinking about when he invented the relational model
Wall Street Journal 11/14/07, Excerpts ,[object Object],[object Object],[object Object],[object Object],http://online.wsj.com/article/SB119491593552290689.html
Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine XML Server
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Check out my blog at http://marklogic.blogspot.com

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Kellogg XML Holland Speech

  • 1. Content Applications: The Key To Next-Generation Publishing Dave Kellogg Chief Executive Officer 29 November 2007 Check out my blog at http://marklogic.blogspot.com
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  • 7. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS
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  • 13. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine ?
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  • 25. Schema Regularity vs. Query Flexibility Schema Regularity Query Flexibility Hi Low Low Hi NDBMS RDBMS Enterprise Search Engine XML Server
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