The presentation discusses profound transformations in the public relations landscape driven by technological, governmental, financial, and societal changes. It argues that old hierarchical models of control and vertical information flows no longer work in isolation. New models have emerged where peer-to-peer horizontal communication and community empowerment are firmly established. Moving forward, communicators must consider three fundamental shifts: from control to community, from fixed messages to variable content tailored for different audiences, and from traditional hierarchies to user-generated stories.
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen.
Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.
Web2.0 turns to Life2.0 with the emerging of smartphone and many disruptive technologies. It is new age of human beings: flat world by empowered people.
A short presentation given at the Immersion 2011 event and building on the Delphi exercise run by Paul Hollins at the Open University's ReLive 11 (http://www8.open.ac.uk/research-conferences/relive11/) to look at the future challenges of virtual worlds.
Dealing with consumer behavior shaped by Social Media (Media Innovation Forum...Gerd Leonhard
My complete presentation at Omnicom Media Group's 2011 Media Innovation Forum in Dubai, covering topics such as the future of branding, advertising and marketing, social commerce, twitter facebook and much more. The buzz is at http://gerd.fm/gKprYz and here is the event description: http://gerd.fm/glPBnT
The impact of Sharing Economy is huges transforming our daily life and economic activities. So, we need to have an initiatives to boost the Sharing Economy as a national key issue. The first stept is to understand its concept and trend.
kozaza has prepared slides for better understanding of the Sharing Economy and suggested to launch SHARE KOREA projects.
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen.
Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.
Web2.0 turns to Life2.0 with the emerging of smartphone and many disruptive technologies. It is new age of human beings: flat world by empowered people.
A short presentation given at the Immersion 2011 event and building on the Delphi exercise run by Paul Hollins at the Open University's ReLive 11 (http://www8.open.ac.uk/research-conferences/relive11/) to look at the future challenges of virtual worlds.
Dealing with consumer behavior shaped by Social Media (Media Innovation Forum...Gerd Leonhard
My complete presentation at Omnicom Media Group's 2011 Media Innovation Forum in Dubai, covering topics such as the future of branding, advertising and marketing, social commerce, twitter facebook and much more. The buzz is at http://gerd.fm/gKprYz and here is the event description: http://gerd.fm/glPBnT
The impact of Sharing Economy is huges transforming our daily life and economic activities. So, we need to have an initiatives to boost the Sharing Economy as a national key issue. The first stept is to understand its concept and trend.
kozaza has prepared slides for better understanding of the Sharing Economy and suggested to launch SHARE KOREA projects.
The right app is the one that remain in the user's smartphone even if he or she is not using it regularly. It gives him or her a sense of pride, for installing your app. Keyideas has come with some points in keeping your app uninstalled.
When you invest in a web development company make sure you know everything about the firm, its track record, success ratio, pricing details and more. Find out what more on what question you should ask before hiring a web development firm. A good web development firm like Keyideas Infotech can answer all your queries.
The right app is the one that remain in the user's smartphone even if he or she is not using it regularly. It gives him or her a sense of pride, for installing your app. Keyideas has come with some points in keeping your app uninstalled.
When you invest in a web development company make sure you know everything about the firm, its track record, success ratio, pricing details and more. Find out what more on what question you should ask before hiring a web development firm. A good web development firm like Keyideas Infotech can answer all your queries.
Global Trends 10 Key Trends to Watch for 2013Tracey Keys
The presentation to accompany our GT Briefing December 2012: 10 Key Trends to Watch for 2013. How will social everything, digital everything and the geopolitical fight for the future impact your organization? Are you ready?
Social networking as enabler of social responsibility and sustainabilityVedran Podobnik
Intercultural Engineering Knowledge Transfer in Engineering for a Sustainable Global ICT Community (SUSCOMTEC), ERASMUS Intensive Programmes, Valencia, Spain (2012)
Fast adoption of collaborative online ideations in novozymes for j.boye web a...Frank Hatzack
Collaborative online ideations are a novel approach to engage global crowds in idea generation and collaboration on the generated ideas. Inventors can post ideas and collaboration can happen through commenting, dot-rating the idea, following the idea or the inventor. We found in accordance with the theory of Nooteboom et al, that absorbative capacity of the organization is critical to absorb the innovation potential unleashed by the crowd. The crowd's innovation potential is significanly and positively correlated with its diversity - thus making diversity a key asset in social innovation. We witnessed fast adoption of online ideations in Novozymes and explain this by (1.) sufficient pre-existing abrsorbative capacity andf (2,) a company culture which has engagement and empowerement as key values.
Megatrends boosting imagination and innovationGloria Alvarez
How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid
Scenario descriptions from the Counting Backwards Workshop, held 24–25 Nov 2011 near Helsinki. The question: Looking back from the future, how did we come to reach a sustainable 2050?
SPREAD Sustainable Lifestyles 2050: www.sustainable-lifestyles.eu & www.sustainable-lifestyles.eu/community
4. PYRAMID of INFLUENCE
Vertical Flow &
Controlled Information
Old models CEO
no longer work BOARD OF
in isolation
DIRECTORS
ACADEMICS
TECHNICAL EXPERTS
ELITE MEDIA
GENERAL POPULATION
5. PYRAMID of COMMUNITY
Power of Peer-to-Peer &
Horizontal Communications
GENERAL POPULATION
EMPLOYEES
ACTION CONSUMERS
New models SOCIAL ACTIVISTS
are firmly
established
6. CEO
PYRAMID of
BOARD OF
AUTHORITY
DIRECTORS
ACADEMICS
TECHNICAL EXPERTS
DIAMOND of ELITE MEDIA
INFLUENCE GENERAL POPULATION
The new dynamic
EMPLOYEES
ACTION
CONSUMERS
SOCIAL
ACTIVISTS
PYRAMID of
COMMUNITY
7. DIAMOND of INFLUENCE
Moving forward, as communicators
we must consider
3 FUNDAMENTAL
SHIFTS in
COMMUNICATIONS PARADIGM
17. Rise of
“a person like me”
A person like me (Japan)
80% A person like me (Global)
70% 65%
60% 61%
50% 47%
43%
44% 39%
40% 40%
31%
29%
30%
22%
20%
10%
2009 2010 2011 2012 2013
18. Today, 7 years after Twitter’s inception…
there are 200 million active users creating over
400 million Tweets each day.
By comparison, it took 3 years, 2 months,
and 1 day to reach the first billion Tweets
POWER of
peer-to-peer
28. control
CEO
BOARD OF
DIRECTORS
ACADEMICS
TECHNICAL EXPERTS
ELITE MEDIA
content GENERAL POPULATION content
EMPLOYEES
ACTION CONSUMERS
SOCIAL
ACTIVISTS
community