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Bootstrapping social media sales, b2 b, b2c reality & revenue
- 1. Marty Weintraub | @martyweintraub @aimClear BOOTSTRAPPING SOCIAL MEDIA SALES, B2B, B2C REALITY & REVENUE © 2015 aimClear® All Rights Reserved
- 2. Marty Weintraub | @martyweintraub
- 10. TODAY’S FARE • Social Media Myths Debunked • #WTF, What Is Social For Anyway? • Common Barriers To Success • Make $$ w Social, 8 Attainable Steps Basic Advanced
- 12. “IF YOU BUILD IT, THEY WILL COME”
- 13. “SOCIAL IS WORTHLESS FOR B2B”
- 16. “TWITTER ONLY WORKS FOR CELEBRITIES & BIG BRANDS”
- 17. …WITH THE MOST FOLLOWERS WINS!
- 19. “BLOGGING IS A WASTE OF TIME”
- 21. “MY CUSTOMERS ARE NOT ON SOCIAL”
- 22. “IT TAKES A TON OF CONTENT”
- 24. “I DON’T HAVE TIME TO MANAGE SOCIAL”
- 25. “NEGATIVE COMMENTS WILL EAT MY BUSINESS”
- 26. “JOIN AS MANY NETWORKS AS POSSIBLE!”
- 27. “SOCIAL IS ONLY ABOUT FLUFFY SHIT”
- 28. “SOCIAL IS NOT POSSIBLE IN MY REGULATED ENVIRONMENT”
- 35. “I HAVE TO RESPOND TO EVERYTHING IMMEDIATELY”
- 36. “SCHEDULING POSTS, BAD IDEA”
- 37. “USE INTERNS TO MANAGE SOCIAL”
- 38. “POST THE SAME CONTENT OFTEN FOR MORE RESULTS”`
- 39. “PAID SOCIAL IS A WASTE OF MONEY”
- 40. MYTHS DEBUNKED!
- 42. WHAT IS SOCIAL FOR?
- 44. PISSED OFF CONSUMER, BAD REVIEW AVOIDANCE PATROL?
- 46. SALES? YE$
- 51. CROWD SOURCING PRODUCTS & CONTENT?
- 54. IN-SOCIAL ECOMMERCE & OTHER DIRECT ROI?
- 55. • Thought Leaders • High Authority Users • Vertical Media Roles INFLUENCER MARKETING?
- 56. WHAT IS AN “INFLUENCER?”
- 63. SOCIALLY AMPLIFIED PR DISTRIBUTION? • Customer Relations • Media Relations • Internal Relations • Investor Relations • Crises Management • Community Relations
- 64. SEO, HIGHER GOOGLE RANKINGS? • Profiles Rank In Google • Social Signals Count For SEO • Google+, s An Entirely Different Animal
- 67. EMPOWER SALES TEAM NETWORKING?
- 74. MESSY TAO OF PERSONAL VS. CORPORATE PROFILES
- 76. NO APPARENT PATHWAY TO REVENUE
- 77. MISUNDERSTANDING OF SOCIAL IN THE MARKETING MIX
- 79. NOT SURE WHAT TO DO FIRST!
- 80. MAKE MONEY USING $OCIAL MEDIA IN 8 ATTAINABLE STEPS! Basic Advanced
- 81. 1: SEGMENTED LISTENING & RESPONSE PLAN Basic Advanced
- 82. SOCIAL IS A COMMUNICATIONS CHANNEL FIRST
- 84. 2: CHERRY-PICK CHANNELS Basic Advanced
- 85. FACEBOOK, LINKEDIN, TWITTER, GOOGLE+, EVERYONE • Effect On Google, Street Cred’ & Target Density • Badass Psychographic Display Traffic Driver
- 86. CONSUMER AND/OR TRADE- SPECIFIC BLOGS, FORUMS, COMMUNITIES
- 87. 3: DETERMINE AVATAR VOICE Basic Advanced
- 89. CHANNELS’ MODELS
- 92. 4: ACHIEVE CREDIBLE DENSITY Basic Advanced Design Research Network
- 93. BRANDED PROFILES
- 96. OPTIMIZE PROFILES • Scour Privacy Settings, Fill Out Fields • Be Discoverable • Link To Profiles From Websites
- 99. RESEARCH, ENGAGE FOLLOW INFLUENCERS • Follow • Rebroadcast • Reply With Question • Thanks, Congrats, Bummer • Engage! • Do NOT Be Gratuitous
- 100. SHED MOST USERS WHO DON’T FOLLOW BACK
- 101. 5: PURPOSEFUL MODERATION DEPTH Basic Advanced Introvert Business Goals Extrover t
- 103. 6: PRIORITIZE BUSINESS GOALS
- 105. 7: DEFINE SOCIAL CONTENT STRATEGY Basic Advanced
- 108. TRAFFIC TO SITES WE OWN
- 109. “MECHANICALS,” VANITY BAIT & EVERYDAY SLOW- MOTION HOMERUNS
- 111. THE POWER OF DISRUPTIVE, REVOLUTIONARY CONTENT
- 115. TYING IT ALL TOGETHER: EDITORIAL CALENDAR
- 116. 8: SOCIAL DISTRIBUTION Basic Advanced
- 121. SOCIAL TARGETING, COOL LIKE SEARCH
- 123. PSYCHOGRAPHICS
- 125. Interests, Affinities, Proclivities, Biases, Predispositions, Religion, Sexuality, Occupation, Education, Workplace, Preferences, Age, Gender, Likings, Age, Predilections, Attractions, Medical Condition, Economic Status, Peccadilloes, Desires, Correspondences, Empathies, Relationships, Appetites, Weaknesses, Tastes, Inclinations, Corporate Loyalties
- 127. Conversion, SEO & Friendship
- 128. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. THE GREAT 2013 SOCIAL MEDIA BUZZ KILL
- 129. FREE SOCIAL DISTRIBUTION SPAYED
- 131. aimClear®, an integrated social, search, PR, & display Marketing Agency © 2014, is a publication of aimClear®
- 139. Example Case
- 142. aimClear®, an integrated social, search, PR, & display Marketing Agency © 2014, is a publication of aimClear®
- 143. “SOCIAL PACKAGING”
- 144. Mobile Feed Ad
- 145. Organic Only
- 149. KPI: WEB TRAFFIC/ EXTERNAL CONTENT KPIS
- 155. $300.00
- 156. Layered Actions
- 157. TAKEAWAYS • Don’t Buy Into Myths • Know What Social Is Good For • Solve Common Barriers • Make Money With Social • Listen For Reputation & Sharing • Choose The Right Channels • Intentional Voice & Person
- 158. TAKEAWAYS TWO • Invest In Credible Density • Purposeful Moderation Depth • Prioritize Business Goals • Achievable Social Content Strategy • Psychographic Targeting • Paid-Organic Looking Social Distribution
- 159. marty@aimclear.com
- 163. THANK YOU! MartyWeintraub Founder&Evangelist © 2015 aimClear® All Rights Reserved
Editor's Notes
- There are many reasons to incorporate social media on the marketing mix. Misunderstandings are particularly pervasive among marketers as social media, search engine optimization (SEO), search pay per click (PPC)big data display ads targeting, retargeting, remarketing and marketing automation blur.
- Once someone friends me
- https://www.flickr.com/photos/o5com/5107062979/
- Quantifiable Branding Actions
- MOST CURRENT BULLETS
- Let’s Set The Table
- The rich array of human experience
- All these things that look organic
- Even with Twitter, that much of it is paid by now. Expect more discretion on what you see in Twitter.
- Even with Twitter, that much of it is paid by now. Expect more discretion on what you see in Twitter.
- Does Not Mean Anyone Will See It.
- Let’s look at the results, just from FB.
- Results for a GREAT blog, ticking along, 5 posts a week. Awesome content. Terrific leader of 15 free lance writers, 30 posts in the editorial hopper.
- Cost was $300
- Put red box here
- This is not about making great content. We need to assume you can make great content. This is about making money. The “strategy” is to sell shit with content. Facebook is not a strategy. SEO is not. PPC is not.
- I’ll break down how that happened later