Keats was deeply influenced by beauty in all its forms, which he saw as the highest aesthetic ideal. For Keats, beauty was truth, and he believed the greatest poetry expressed beauty for its own sake rather than having any didactic purpose. He found beauty everywhere in nature, in art, and in people. Keats viewed the world of beauty as an escape from the pains of reality, and through his poetry he aimed to capture beauty and make it eternal. His concept of beauty encompassed both joy and sorrow, and he believed imagination could reveal deeper aspects of beauty than what is perceptible by the senses alone.