This document provides an overview of the technology tools available through Keller Williams Realty to help agents drive their business through technology. It describes several tools including KW.com for lead generation, eAgentC websites for online presence, the Keller Williams Listing System for listing exposure, the online Greensheet for streamlining transactions, Top Producer for contact management and marketing, the Referral Directory for connecting with other agents, and KWConnect for online training. The overall message is that these tools are designed to maximize agent productivity and send any leads from listings directly to the listing agent.

1. DRIVING YOUR BUSINESS
THROUGH TECHNOLOGY

2. Ta b l e o f C o n t e nts
KW.com 1
Agent Websites 2
Keller Williams Listing System (KWLS) 3
Online Greensheet 4
KW Top Producer 8i ® 5
Referral Directory (White Pages) 7
Technology Training 8

3. I N N OVATION WITH PURPOSE.
T E C H N OLOGY WITH AN EDGE.
To s u c c e ed in real estate , you’ve got to
s t ay o n t he cutting edge . And in today’s
m a r ke t , t hat means using the Inter net
a n d o t h e r technologies to maximize
yo u r p r o ductivity.
e A g e n t C , Keller Williams Realty’s
ow n t e c hnology group, empower s you
w i t h p r o fit-boosting technology tools.
M Y L I S TINGS, MY LEADS
Yo u w o r k hard to get your
l i s t i n g s , s o in our book,
y o u d e s e r ve ever y lead that
c o m e s f r om them. We’ve built
o u r t e c h n ology solutions around
t h i s p h i l o sophy. Ever ytime you
s e e t h i s i con you will know that
t h i s t o o l i s built to send any
l e a d g e n e rated from your listings r ight back
w h e r e i t belongs – to you.

4. eAgentC | KW.com
G e nerate more leads than ever before .
KW.com is the international lead generation network
for Keller Williams Realty associates.
What does KW.com mean to you?
With more than 80,000 hits per day, KW.com generates a wealth of
buyer and seller leads for you. The goal of KW.com is to get a potential
client in touch with a Keller Williams agent as soon as possible.
And as always, any lead generated from a Keller Williams Realty
listing – including those that come from KW.com – will be routed
back to the listing agent.
Here’s how it works:
1. A visitor goes to www.kw.com and searches for properties or
requests a market analysis of their home. KW.com routes the
visitor to a local market center’s eAgentC Website.
2. The visitor searches all area MLS properties, and when the
visitor inquires on your listing, the lead is emailed directly to you!
If the visitor inquires on a non-KW listing, he or she will be routed
to a KW associate based on your market center’s
lead routing policies.
* Subject to availability in your area.
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5. eAgentC | Agent Websites
Po s i t i o n your self as the premier exper t
fo r f i n d i ng real estate in your community.
eAgentC’s best-in-class Websites allow you to create your own
personalized Internet presence. Simple to set-up and easy to
customize, our agent Websites are built with IDX capabilities to help
you capture strong Internet leads.
What does IDX mean to you?
International Data Exchange, or IDX, allows you to display all area
listings on your personal Website, making you the information resource
for potential clients looking to buy or sell a home. This allows you to
give your clients your personal Website address to search all available
listings in your area, with only your contact information listed.
Features:
• eAgentC IDX Solutions powered by WolfNet® Technologies.
Don’t be the last one to get all your area listings up on your
Website property search. Add it today!*
• eAgentC Blogs powered by Top Producer®. You can now create
and update your own personal real estate blog, further
positioning you as your local real estate expert, and optimizing
your search ability online.
• Add local market information directly on your personal Website
with TruliaStats, another great way to increase your visibility online!
• Send leads directly from from your Website to Top Producer.
* Subject to availability in your area.
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6. eAgentC | KWLS
O p timize your listings online .
The Keller Williams Listing System, or KWLS, allows you to market
your listings online when you want, where you want.
What does the KWLS mean to you?
By entering your listings into the KWLS, your properties receive free
international exposure on the Web through KW.com, market center
Websites, your eAgentC agent Website, and all our listing partners.
Your listings will always appear with a link back to your eAgentC
Website, meaning only you will get the leads from your listings.
The KWLS also feeds www.kwluxuryhomes.com, the member Website
for Luxury Homes by Keller Williams.
Tip: The more details you provide, the more your listings stand out online
to consumers.
Features:
• New Partner Sites
Be sure to add the marketing benefits of the KWLS to your
listing presentation. Potential seller clients should know about the
extra exposure their listing will get by working with you, including
placement on national real estate search engines Google, Trulia,
AOL, Cyberhomes and more.
• Single Point of Entry
Through a relationship with ListHub.net, listings you enter into the
MLS can now be fed into the KWLS and out to our listing partner
Websites, automatically!*
* Subject to availability in your area.
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7. eAgentC | Greensheet
C l o s e y our transactions faster.
The Online Greensheet is the Web-based financial documentation
for all of your transactions.
What does the Greensheet mean to you?
Because the Greensheet is online, it can be easily accessed, updated,
and then immediately viewed and approved by your Market Center
Administrator (MCA). The online Greensheet streamlines the process
for disbursement authorizations (DA’s), saving time, ensuring accuracy
and getting your money to you FASTER!
Features:
• When you enter a listing into the KWLS, the listing information
will auto populate parts of the online Greensheet, saving you time.
• You can view the status of your Greensheet online, letting you
know when it is approved.
• Two agents in the same market center can share one Greensheet,
keeping all transaction data in one place.
• If there are questions on your Greensheet, your MCA can send it
back to you with notes on changes that need to be made.
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8. eAgentC |
KW Top Producer® 8i
P ut an end to your mar keting madness .
Designed to help you execute the lead generation principles outlined
in The Millionaire Real Estate Agent, the Keller Williams edition of
Top Producer contact management integrated with Keller Williams
technology includes a marketing library of more than 400 pieces and
Keller Williams University training to help you put it all together.
What does the Keller Williams edition of Top Producer mean to you?
Don’t let anothe rlead go cold! The Keller Williams edition of Top
Producer gives you the tools to cultivate and convert leads through
powerful contact management system and automated 12 Direct, 8x8
and 33 Touch marketing campaigns. Turn your MREA intentions into
actions today.
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9. Features:
• Your First Home action plans.
• A full year of Internet lead follow-up action plans for buyers
and sellers.
• LivePost turn-key professional printing and mailing fulfillment.
• Top Producer 8i Market Center Edition, customized for team
leaders with recruiting action plans and marketing materials.
• Top Producer data integrated with the KWLS and online
Greensheet to save you time by eliminating duplicate listing
data and photo entry.
• SHIFT marketing materials for move-up buyers, mets, renters,
investors, FSBOs and potential sellers.
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10. eAgentC | White Pages
G et your name in front of 70,000+
a gents for free!
You can create your own profile in the exclusive KW White Pages
Referral Directory. By adding your professional designations, service
areas and specialties, your fellow KW agents can find you when they
need to make a referral.
What do the White Pages do for you?
Increase your agent-to-agent referrals by getting your name, bio
and contact information in front of the entire Keller Williams Realty
network for free.
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11. eAgentC | Training
Yo u r o nline technology training center.
KWConnect brings you training on eAgentC’s tools to help you get
the most out of your technology.
Start watching and learning today at: www.kwconnect.com.
Sessions include:
• My Listings, My Leads
• Your Business Is Your Database
• ProManage Market Center Edition of Top Producer® 7i
• The Forecast Model
• Agent Websites
• KWLS and online Greensheet
• eAgentC Upload – Learning to Leverage eAgentC Tools
• And many more!
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12. Go to www.kw.com to get started
using your Keller Williams technology tools.
ASK US ANYTIME.
You can visit us online at http://support.kw.com
or email us at support@kw.com.
© 2009 Keller Williams Realty, Inc. All rights reserved.