The document discusses Keller Williams Realty and why it is the number one real estate brand. Some key points made are: - Keller Williams focuses on supporting its agents rather than national advertising, believing real estate is a local business. It provides agents with training, coaching and technology. - Most home buyers and sellers choose an agent based on a referral or previous experience rather than the agent's brand affiliation. - Keller Williams uses its growth and size to better support its agents, returning almost $100 million in profits to agents in 2014.

1. YOU.
WHO IS THE NO.1 BRAND IN REAL ESTATE?

2. “WE STAND BEHIND OUR
AGENTS,NOT IN FRONT OF THEM.”- Gary Keller, Chairman and Co-Founder

3. Much has been said about who’s the No.1 brand in real estate.
There are a myriad of metrics that any company can use to place themselves in
the top spot, and the press releases and ad campaigns can go on forever.
Yet here’s the truth: what matters most is YOU.
WHO IS THE NO.1 BRAND IN REAL ESTATE?
The Keller Williams Realty business model
is based on our conviction that real estate
is a local service business, and that an
international brand identity has very little
importance or impact on that business.
That’s why we’ve never invested in
national consumer advertising, and
instead put all our focus on developing
the models and delivering the training,
coaching and technology that powers a
profitable, successful real estate business.
Different by Design

4. 67 percent of buyers and 70 percent
of sellers only contacted one real
estate agent before deciding who to
work with.
Consumers do business with YOU – not with a brand.
Only 4 percent of buyers and sellers
cited an agent’s affiliation with a
particular firm as the most important
factor when choosing their agent.
57%
64%&
PROOF OF THE TRUTH
4% 4%
57 percent of buyers and 64 percent
of sellers found their agent through
a referral or had used their agent
previously.
67%
70%
&
BRAND DOESN’T MATTER. YOU DO.
THE LESSON?
According to the 2014 NAR Profile of Home Buyers and Sellers:

5. MARKETING AND TECHNOLOGY THAT
DRIVE YOUR BUSINESS
Our marketing and technology platform is among the
most innovative in the real estate industry – with a
complete focus on driving your business and saving
you time and money. We believe so strongly in our
philosophy of promoting the agent’s brand online, we
have a saying for it: “My Listings, My Leads.” Wherever
listings are marketed on the KW network and listing
syndicates, all the leads go to the listing agent.

6. We don’t take your hard-earned dollars to pay for advertising – we build tools that help you do it yourself.
TECHNOLOGY SYSTEMS THAT PUT YOU CENTER STAGE
KW Google Apps for Business
Through KW Google Apps for Business, you can
communicate, collaborate and coordinate your real
estate business anytime and anywhere. Through
Google, you have enhanced mobile access, massive
storage capabilities and collaborative tools for you and
your team.
Listings
Keller Williams Listing System – The Keller Williams Listing
System, or KWLS, allows us to syndicate listings across the
globe. The KWLS guarantees that our associates maintain
ownership and control of their listing data and get maximum
exposure for their listings online.
Leads
KW Lead Generation Network – Our goal is to connect
consumers with the information they want, and with you,
as quickly as possible. With our agent, market center and
international sites, there are more than 100,000 Websites in
our lead generation network – you have presence and power
in online searches.
Leverage
eEdge: Your Lead-to-Close Business Solution – eEdge is
Keller Williams’ complete lead-to-close agent business
solution – including lead management, contact management,
a marketing library and a transaction system.

7. Proven models and systems take all of us to the next level.
Keller Williams Realty is the only company in the real estate industry that is built on proven organizational and economic models.
And through Gary Keller’s nationally bestselling books The Millionaire Real Estate Agent and The ONE Thing, along with our
accompanying award-winning training, technology and marketing toolkit, we deliver world-class support for agents.
SO, WHY BE WITH A BIG COMPANY AT ALL?
Training Magazine – #1 training organization in the world on Training Top 125, 2014
Inc. Magazine – Principal 10 Best Companies for Employee Financial Security, 2014
Computerworld – Data+ Editors’ Choice Award, 2014
Inman News – Co-Founder and Chairman of the Board Gary Keller named one of the 33 people who
are changing the real estate industry, 2015
Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011
THE SOURCE FOR PROFESSIONAL DEVELOPMENT
www.trainingmag.com
INSIDE: Jiffy Lube International, Capital BlueCross,
CHG Healthcare Services, Blue Cross Blue Shield of Michigan
Best Practices & Outstanding Training Initiatives
Keller Williams
Is at Home at No.1
Real estate franchise moves into the top
spot on the 2015 Training Top 125
2015 Training Top 125
$35
JANUARY/
FEBRUARY
2015
FEBRUARY
2015

8. At Keller Williams Realty, we use our growth as a measuring stick to see how well
we’re doing at serving our associates.
Because we know that when we provide the highest levels of support, the company
will grow exponentially at a grassroots level.
Since the massive shift in the real estate market began in 2005, Keller Williams has
posted positive growth and now stands as the number one real estate franchise
by agent count in the world. The evidence is clear: more and more real estate
professionals are choosing Keller Williams as the place they believe their business
will flourish.
AND, DOES SIZE REALLY MATTER?
AGENT COUNT
80,000
75,000
95,000
112,000
2012 2013 2014 2015
*Associate count as of Feb. 2015
#1 in
United
States
#1 in
North
America
#1 in
the world

9. $98.1
Because of Keller Williams’ unique wealth-building platform, you’re a stakeholder in our business. The more we grow, the
more you get.
We open our books, give our associates a say in the decision making, and then share our profits. In fact, almost 50 percent of
the profits in our market centers and master franchisees go back to Keller Williams associates who are helping us grow.
And that helps your life grow … bigger than you ever imagined.
SHARED SUCCESS = SHARED REWARDS
2014, end-of-year-total in USD. This is not an earnings claim.
million to our associates.
In 2014,Keller Williams
gave back
The Power of
Passive Income

10. THE COMPANY YOU KEEP
> Models and systems that work
> Building the most dominant real estate company in our market, with you at the helm
> Careers worth having, businesses worth owning and lives worth living
> God, family and then business
WE BELIEVE IN:

11. We invite you to join us.

12. © 2015 Keller Williams Realty, Inc.
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