Do you know the business benefits of AI in the eCommerce as well as the retail Industry? In this article, we share some essential information about how you can increase your e-commerce & retail business sales with the help of AI.

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Artificial
Intelligence in
eCommerce

2. What is Artificial Intelligence?
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3. Advantages of Artificial Intelligence in
eCommerce
1. Stronger Search Algorithm
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● If you constantly search for shoes and
sneakers, then again if you go to the
search bar and type just s-n, then AI
present in your eCommerce will
predict that you are looking for
sneakers.
● So, this is how the user will quickly find
whatever he/she is searching for and
the user experience will also be
improved.

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2. Product Recommendation
● Artificial Intelligence in eCommerce also
benefits to get product recommendations.
● A stronger Artificial Intelligence will
establish a stronger product
recommendation algorithm.
● Artificial Intelligence will automatically
detect the relevant products of the
product you just bought.
● So, don’t get surprised if you have recently
purchased a smartphone and you are
getting phone covers in your
recommended products’ list.

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3. Better Inventory Management
● Inventory management is a
monotonous task when it has to be
done manually. But, artificial
intelligence is designed to do the most
tedious tasks.
● Artificial Intelligence in eCommerce will
do everything for you while you are
making plans to expand your
eCommerce store reach.
● So, you just have to plan the strategy
while AI is taking care of your
eCommerce store.

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4. Better Sales
● With the help of Artificial intelligence in
eCommerce, sales strategy also
developed, and the sellers can now plan
tactics that work.
● AI lets you target the audience, based on
audience gender, location, interests, etc.
So, you don’t need to spend advertising
money on an irrelevant audience.
● If you are selling women’s products, then
your advertising budget won’t be used in
showing the ad to man users and
exhaust your advertising budget
improperly.

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5. Better Communication with Customers
● “Communication is the key!” The key to more
sales is communication. Communication with
customers. You need to engage with
customers to know about their needs and
thoughts.
● Artificial Intelligence and Natural Language
Processing have bettered understanding
customers in a better way.
● If a customer leaves a message inquiring
about the shipping time, then the chatbot
should be capable to answer that question
accurately and give the customer a great
experience.

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6. Better After Sales Service
● If a customer has any questions on the
delivered items or wants to return it or
wants any type of after-sales service
from you, then again, Artificial
Intelligence can handle it very well.
● This is how Artificial Intelligence can
implement a better after-sales service
and provide a better experience to the
customers and make them review your
business better.

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Artificial Intelligence in Retail Stores
● Amazon Go Store
● Walmart

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Conclusion
● According to a study conducted in August 2018 by Capgemini, AI
could save $340 billion annually by the year 2022.
● They also consider that 80% of retail would be from allowing AI in
their retail.
● So, to conclude this, we can say that by enabling AI in retail or
eCommerce, we can get great output and increase the business
revenue manifolds.
● And according to an article on Forbes, 53% of marketers are willing to
adopt AI in their business in the next couple of years.

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