Oxford University Press

2. Katherine MacKay

3. 2019 OXFORD WOMEN’S NETWORK

4. RESEARCH, SCHOLARSHIP and EDUCATION

5. THE PRESS 1890 – 1989

6. GLOBAL PRESENCE - DIVERSE POPULATION

7. From GLASS CEILING to BROKEN RUNG
Total Number of Employees UK 65.8% vs 34.2% HK 68% vs 32%
Upper 50% vs 50%
Upper Middle 70% vs 30%
Lower 73% vs 27%
Lower Middle 72% vs 28%

8. BELONGING
Presentation name Presenter Name and Date

9. 2019 UNCONSCIOUS BIAS: A
Journey
Presentation name Presenter Name and Date
9
Glassdoor
reviews

10. Our Social Communities

11. “If a child
can’t learn
the way we
teach, maybe
we should
teach the way
they learn.”
From Third Industrial Revolution to Fourth

12. Paradigm shift: STEM to STEAM
• Focus on questions that google can’t answer
• application, creation and innovation

13. Digital Transformation

14. Positive Role Models

15. Marketing

16. 16
Digital landscape 2019
Marketing

17. The 10X marketer
Speak multiple business languages (finance, technology, operations, sales, data)
Work comfortably with large and complex systems in legacy companies
Bring calm energy and urgency to their teams and colleagues
Make sense out of lots of data in varying quality and forms
Can optimise performance by understanding attribution
Be creative: campaigns and resourcefulness
They really understand the customer
Can build accurate revenue forecasts
Support OUP’s mission in Education
Always measure marketing return
Build great relationships
Automates as default
Doesn’t stop learning

18. 18• Data shows when 25,000-plus Sprout customers were engaged the most (and least) across major networks in 2019.
• All time frames are recorded in Central Time Zone (CST).
Marketing

19. 3 Month Campaigns: THOUGHT LEADERSHIP

20. 20
Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7
3 Month Campaigns: Experience

21. 21
3 Month Campaigns: Sharing
0
2000
4000
6000
8000
10000
12000
14000
16000
1 2 3 4 5 6 7 8 9 10 11 12 13 14
FY2017-18 ORT Letter Writing Campaign FY2018-19 ORT Letter Writing Campaign
FY2018-20 Big Read Campaign

22. 22
Local Channels: Community
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