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The Role of Brands in Society  A perspective by Kate Bull, CEO  The People’s Supermarket
Where it all began The dream The people behind the idea  Why we wanted to do this
We are…  A  sustainable food  co-operative that responds to the needs of the local community and provides healthy, local food at reasonable prices.
We aim to… To create a community  supermarket that  highlights the  possibilities of consumer power and  challenges the  status quo.
We think differently
We aim to buy…  Fresh fruit, veg  from UK and Europe only  Bananas are an exception! Dairy products and responsibly sourced Meat and Fish from UK and Europe.
It’s all about the people  Run by our 1000 members, all get a say in how we run the  business, receive a  10% discount and  commit to working for 4  hrs every 4 weeks in the  store.
We try hard to help  Job creation  We help people get qualifications Learn new life skills We work within the  community  Help other enterprises
We have…  Created 17 new jobs.  Worked with 50 long  term unemployed  people. Volunteers from - Victims of torture Recovering from addictions Major corporations
We create opportunities; The People’s Florist  The People’s Kitchen  And our latest…The People’s Delivery Service
We talk to…  Via Facebook  1 million views 7,500 followers 5,300 comments  Twitter 3 months - 3600 followers
We use simple text and hand written signage to communicate.  Everyone and anyone can make a message.
We are not …..  A Charity  We get no tax breaks  and don’t rely on  government grants or  Funds Or help on business  rates.
We did not …..  Get any help from the  Banks or venture  capitalists.  No over draft, no bank  loans, no credit card  acceptance facilities.  We were considered  too risky
We are…  Financially solvent At the front of a movement Inspiring others Making a difference
Today  is our  First  Birthday

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Kate Bull presents The People's Supermarket @ Canvas8

  • 1. The Role of Brands in Society A perspective by Kate Bull, CEO The People’s Supermarket
  • 2. Where it all began The dream The people behind the idea Why we wanted to do this
  • 3. We are… A sustainable food co-operative that responds to the needs of the local community and provides healthy, local food at reasonable prices.
  • 4. We aim to… To create a community supermarket that highlights the possibilities of consumer power and challenges the status quo.
  • 6. We aim to buy… Fresh fruit, veg from UK and Europe only Bananas are an exception! Dairy products and responsibly sourced Meat and Fish from UK and Europe.
  • 7. It’s all about the people Run by our 1000 members, all get a say in how we run the business, receive a 10% discount and commit to working for 4 hrs every 4 weeks in the store.
  • 8. We try hard to help Job creation We help people get qualifications Learn new life skills We work within the community Help other enterprises
  • 9. We have… Created 17 new jobs. Worked with 50 long term unemployed people. Volunteers from - Victims of torture Recovering from addictions Major corporations
  • 10. We create opportunities; The People’s Florist The People’s Kitchen And our latest…The People’s Delivery Service
  • 11. We talk to… Via Facebook 1 million views 7,500 followers 5,300 comments Twitter 3 months - 3600 followers
  • 12. We use simple text and hand written signage to communicate. Everyone and anyone can make a message.
  • 13. We are not ….. A Charity We get no tax breaks and don’t rely on government grants or Funds Or help on business rates.
  • 14. We did not ….. Get any help from the Banks or venture capitalists. No over draft, no bank loans, no credit card acceptance facilities. We were considered too risky
  • 15. We are… Financially solvent At the front of a movement Inspiring others Making a difference
  • 16. Today is our First Birthday

Editor's Notes

  1. For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  2. For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  3. For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  4. For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.