5. NEW INFORMATION
EVERYONE LIKES THEIR COFFEE JUST SO
VARIED MARKET, BUT ALL VALUE FEELING UNDERSTOOD
“REAL” PEOPLE BREED LOYALTY THROUGH AUTHENTICITY
6. CREATIVE MESSAGING
“HOW DO YOU LIKE YOUR COFFEE?”
“I LIKE IT INTERNATIONAL AND I EXPECT TO BE DELIGHTED.”
WE LIKE HOW YOU PARTY.
7. STYLES
REPEATED COLOR PALETTE
PRODUCT PROPS
CINEMATOGRAPHY
SOUND/LIGHTING
LOGO/BRANDMARK ALWAYS PRESENT
PACE OF DELIVERY OF MESSAGE, CAMERA
CLEAN, SIMPLE, DIRECT- BUT NOT TOO SERIOUS. QUALITY.
8. WORKS CITED
Fallon. 20 July 2017. www.fallon.com/case/international-delight-presents/.
International Delight. 20 July 2017. www.internationaldelight.com/faq.