What I’ve tried and how much it makes
<ul><li>Users expect everything to be free </li></ul><ul><li>“ Oh and you don't need the ads, everything on here is freewa...
<ul><li>Develop applications: </li></ul><ul><li>Six Degrees of Separation (75k MAU) </li></ul><ul><li>Soccer Stars (11k MA...
<ul><li>Headliners – Facebook banner advertising </li></ul><ul><li>Personalised content with relevant friends </li></ul><u...
<ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual...
<ul><li>“ Dev for hire” </li></ul><ul><ul><li>Subcontract to an agency </li></ul></ul><ul><ul><li>Find independent clients...
<ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><ul><li>Prices based on user numbers: 1c ...
<ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><ul><li>Can...
<ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual...
<ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual...
<ul><li>[email_address] </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
Upcoming SlideShare
Loading in …5
×

Making Money With Facebook Applications

1,846 views

Published on

How to make money from Facebook applications, from the London Facebook Developer Garage in April 2009

Published in: Technology, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,846
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making Money With Facebook Applications

  1. 1. What I’ve tried and how much it makes
  2. 2. <ul><li>Users expect everything to be free </li></ul><ul><li>“ Oh and you don't need the ads, everything on here is freeware anyway so I doubt anyone would ever use them, they just clutter the page and annoy people.” </li></ul><ul><li>(From the Chess application wall) </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  3. 3. <ul><li>Develop applications: </li></ul><ul><li>Six Degrees of Separation (75k MAU) </li></ul><ul><li>Soccer Stars (11k MAU) </li></ul><ul><li>Which Vegetable Are You? </li></ul><ul><ul><li>Plus “Which Car…?”, “Which Biscuit…?” etc </li></ul></ul><ul><ul><li>Combined 750k installs, and then sold </li></ul></ul><ul><li>Write developer monetisation tools </li></ul><ul><li>For Social Cash </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  4. 4. <ul><li>Headliners – Facebook banner advertising </li></ul><ul><li>Personalised content with relevant friends </li></ul><ul><li>See a demo at http://socialcash.com </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  5. 5. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  6. 6. <ul><li>“ Dev for hire” </li></ul><ul><ul><li>Subcontract to an agency </li></ul></ul><ul><ul><li>Find independent clients </li></ul></ul><ul><ul><li>Earn a decent developer wage </li></ul></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  7. 7. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><ul><li>Prices based on user numbers: 1c per user </li></ul></ul><ul><ul><li>350k users for $3.5k </li></ul></ul><ul><ul><li>You have to get the users first… </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  8. 8. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><ul><li>Can be added to virtually any application </li></ul></ul><ul><ul><li>CPMs of between 1c and $10 depending on </li></ul></ul><ul><ul><ul><li>The application type </li></ul></ul></ul><ul><ul><ul><li>User demographic (especially country) </li></ul></ul></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  9. 9. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><ul><li>Needs an app with a virtual economy or gifting </li></ul></ul><ul><ul><li>Guesstimate of $50 per daily active user </li></ul></ul><ul><ul><li>10x the revenue per DAU of regular advertising </li></ul></ul><ul><li>The Freemium model </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  10. 10. <ul><li>“ Dev for hire” </li></ul><ul><li>Build an app and sell it </li></ul><ul><li>Advertising </li></ul><ul><li>Virtual currency </li></ul><ul><li>The Freemium model </li></ul><ul><ul><li>The application has to be worth paying for </li></ul></ul><ul><ul><li>Integrate direct payment providers </li></ul></ul><ul><ul><li>Charge what you like… </li></ul></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
  11. 11. <ul><li>[email_address] </li></ul>11/12/09 Confidential. Copyright (c) 2009 by SocialCash.

×