The document discusses the 7 Ps of the marketing mix, which are the traditional 4 Ps of product, price, place, and promotion as well as 3 additional Ps of people, process, and physical evidence. It provides definitions and examples for each P. The 7 Ps framework aims to give businesses a comprehensive set of marketing tools to pursue their objectives in target markets. All elements of the marketing mix influence each other and must be properly balanced for business success.

1. 7 PS OFMARKETING MIX
P.USHA
BBA
DONBOCSCO COLLEGE,YELAGIRI HILLS

2. INTRODUCTION
• The term "marketing mix" is a foundation model for
businesses, historically centered around product,
price, place, and promotion. The marketing mix has
been defined as the "set of marketing tools that the
firm uses to pursue its marketing objectives in the
target market".

3. 4PS OF MARKETING MIX
1 Price
2 promotion
3 place
4 product

4. 3 PS OF MARKETING MIX
1 People
2 Process
3 physical Evidence

5. 1.Product
It is the main part of the offering,
the product itself. It is most
important aspect of the mix.
Product is something which has
some functional value and can be
used by the customer to achieve
something.

6. 2.PRICE
Price is the amount that
consumers will be willing to pay
for a product. Marketers must
link the price to the product's
real and perceived value, while
also considering supply costs,
seasonal discounts, competitors'
prices, and retail markup.
In some cases, business decision-
makers may raise the price of a
product to give it the appearance
of luxury or exclusivity.

7. 3.PLACE
The type of product sold is
important to consider when
determining areas of
distribution. Basic consumer
products, such as paper goods,
often are readily available in
many stores. Premium consumer
products, however, typically are
available only in select stores.
Another consideration is
whether to place a product in a
physical store, online, or both.

8. 4.PROMOTION
Joint marketing campaigns also
are called a promotional mix.
Activities might include
advertising, sales promotion,
personal selling, and public
relations. A key consideration
should be for the budget
assigned to the marketing mix.
Marketing professionals carefully
construct a message that often
incorporates details from the
other three Ps when trying to
reach their target audience.

9. 5.PEOPLE
People, in the marketing mix,
refers to anyone directly or
indirectly involved in the
business side of the enterprise.
That means anyone involved in
selling a product or service,
designing it, marketing,
managing teams, representing
customers, recruiting and
training.

10. 6.PROCESS
Process refers to the processes
involved in delivering your
products and services to the
customer. It is also about being
'easy to do business with'. Having
good process in place ensures
that you: repeatedly deliver the
same standard of service to your
customers. save time and money
by increasing efficiency.

11. 7.PHYSICAL
EVIDENCE
Physical evidence refers to
everything your customers see
when interacting with your
business. This includes: the
physical environment where you
provide the product or service.
the layout or interior design.
your packaging.

12. CONCLUSION
• All the elements of the marketing mix influence
each other. They make up the business plan for a
company and handled right, can give it great
success. But handled wrong and the business could
take years to recover.