1. “MAKING IT EASY TO DO BUSINESS ONLINE IN HAWAI’I”
www.kamaainahawaii.com

2. What We Do
Kama’aina Hawaii provides a ‘Signup, Post and Sell’ shared-services ecommerce platform,
that enables local merchants to easily create, manage a free! virtual store and trade in an
active Hawaiian branded marketplace.
Our Core Purpose
To elevate the “Made in Hawai’i” brand, expand ‘Island Small Business’ globally,
and actively encourage ‘Buy Local’.
Meaning Of Kama’aina
Kama’aina (pronounced ka-ma-EYE-na) is the Hawaiian language word for a
long-term resident of the Hawaiian Islands. A common usage in Hawai’i is
the "Kama’aina discount," an often sizable discount given to local residents,
and is widespread throughout the Islands.
Accomplishments
R&D completed, Software platform in Beta testing, Company legal entity formed,
Obtained Partner agreement with Hawaii Tourism Authority and Hawaii Visitors
and Convention Bureau (HVCB) to utilize media and content assets on Kama’aina
Hawaii.com.

3. The Problem
4% OF LOCAL MERCHANTS
MAKE MOST SALES ONLINE
The local community need interactive online sourcing to buy instant savings
offers on latest products and services available throughout the Islands.
There are insufficient trusted local ecommerce services that connect Island
merchants to shoppers locally or worldwide, inexpensively and easily.
Savvy visitors to Hawai’i want to schedule, book and plan their Island activities
and make substantial savings before they even get here, having to browse
through a host of media publications on arrival to find the best coupon buy is
time consuming and frustrating.
Shoppers worldwide who want to experience the Aloha! lifestyle are looking
for an authoritative local ecommerce source to buy genuine Hawaiian products
made on the Islands.

4. Our Solution
Provide Hawaiian merchants cost-effective online access to an ecommerce
marketplace that allows them to manage, engage, market, post offers and receive
immediate transaction payments from a local and worldwide consumer audience.
The Company intends to create a first mover advantage in Hawai’i with our
quick-to-market ‘Signup, Post and Sell’ ecommerce service to help local
business owners become more active online and increase their acquisition of
new customers.
The Company will move strategically to capture market share in the print
media, retail, arts and craft, manufacturing, tourist and service industries in
Hawai’i by positioning our brand in a distinctive way—“Making it easy to do
business online in Hawai’i”.
25% OF LOCAL MERCHANTS
SELL ONLINE

5. Hawai’i Market Size
Total Market Size = $47 Billion
$14.5
Billion
ANNUAL TOURISM
SPENDING
RETAIL SALES
$27.8
Billion
MANUFACTURING
SECTOR
$1.3
Billion
CREATIVE ART
SECTOR
$3.8
Billion

6. The Opportunity
37% of Hawai’i small businesses maintain a web site.
25% sell products and services online.
4% make most sales through their site.
9% of Hawai’i small businesses are making at least 10% of their sales online.
A recent study by the University of Hawai’i at Manoa's College of Business
Administration and the State Department of Business, Economic Development & Tourism
released a $100,000 five-month survey which indicates low internet penetration and
tremendous potential for substantial ecommerce growth in the State of Hawai’i.

7. The Technology
Built-in Ecommerce Features:
 A Shared-Services Platform
 Self-Managed Virtual Stores
 Fully Hosted And Turnkey
 Inventory Management
 Merchandising Management
 Product Export To Ebay, Amazon
 Coupon Management
 Compare Products
 Category Management
 Mobile Device Integration
 Site Admin Back-end Control
 Responsive Site Management
 Sales Management
 City Agent Management
 Partner Management
 Ad Management
 CMS, Blog Management
 Social Media Integration
 Secure Payment Processing
 Immediate Transaction Payouts
 Shipping Management

8. Our Competitive Edge
Our service can be seen as being a combination of Ebay, Amazon and Groupon
designed to cater for the Aloha brand, our differentiation strategy seeks to expand a
niche ecommerce marketplace that is exclusively Hawaiian, with three distinct Island
specific retail sales channels:
Caters exclusively for
genuine Hawaiian
products that are
made and crafted
locally on the Islands.
MADE IN HAWAII
Showcases discounted
Island activities, tours
and attractions to
Hawai’i visitors.
TOURIST ACTIVITIES
Provides locals access
to savings on
products and services
available throughout
the Islands.
KAMA’AINA RATES
Marketplace One Marketplace ThreeMarketplace Two

9. Local Competitors
Local Discount Ecommerce
The Company sees two main players as its competition in the local ecommerce market –
(both are out of State owned and have an office in Hawaii).
Local Print Media
Print media publishers in Hawai’i have not experienced an ecommerce disruption in their
space, most have corporate websites which are not ecommerce ready. All cater to the
post-arrival visitor and their main objective is to drive business to their advertisers offline.
 Hawaiidiscount  Hotdealshawaii
 HILuxury
 101 Things To Do
 Midweek
 StreetPulse
 Honolulu Star
 Hawaii Business
 Where| Hawaii
 Traveler Hawaii
 Maui Favorites
 Spotlight Hawaii
 Drive Guides
 Pleasant Hawaii
 This Weeks
 Hana Hou!
 Hawaii Magazine
 Whalers Village
 Ala Moana Magazine
 Aloha Visitor Guides
 Honolulu Magazine
 AAA Hawaii
62 Million COMBINED TOTAL
READERSHIP

10.  Groupon – Gross Billings: $2.57 Billion  Livingsocial – Gross Billings: $400 Million
Discount Ecommerce
 eBay – Gross Billings: $16.05 Billion  Amazon – Gross Billings: $74.45 Billion
Hosted Ecommerce
The Company has four major mainland corporate entities as competitors, who touch on
the Hawaiian market but concentrate their marketing efforts primarily on the U.S.
mainland and worldwide.
Other Competitors
Presently there are many local web sites ranging from personal, community, blogs and
forums that focus specifically on information about Hawai’i, but their penetration into
the local ecommerce realm is limited. *(These are all potential future partners)
Indirect Competitors

11. We Are Different
Kama’aina Hawaii breaks the mold in Hawai’i with our quick-to-market ‘Signup, Post &
Sell” Merchant managed ecommerce platform.
Competitive Advantages
 A Local Hawaiian Company  Proprietary, Multi-Vendor Shared Services
 Authoritative Hawaiian Marketplace  Free! No Upfront Out Of Pocket Expenses
 Easy To Use Store Interface  Easy! Signup, Post & Sell - Rapid Time To Market
 Attractive Cost-savings  Results Based Marketing
 3 x Distinct Hawaiian Shopping Channels  Merchant Managed Virtual Store
 Multi Retail Sales Categories  Fully Hosted, Secure Transactional Payments
 Comparison Shopping, Price Range Selection  Immediate Transactional Payments To Merchant
 Geo-tagging, Interactive Store Map, Search  City Agent Business Opportunity
 Favourable Return & Exchange Policy  Partners Add and Manage Merchant
 Incentivized Referral Rewards Program  Social Media Integration

12. Sales & Marketing Strategy
Local Merchants
Offered exclusively to local Hawaiian merchants, retailers, manufacturers, service
and tourist industry, arts and craft artists and home-based businesses.
Media Publishers
Local media providers who will use our ecommerce platform to support their
print, television, online or mobile ecommerce operations.
Our social media, print and SEO marketing is design to draw merchants and partners to
take advantage of our ecommerce service. Kama’aina Hawaii will offer its services
through two primary sales channels, partner with Island business and non-profit groups.
Partners
Local professional trade and industry entities must constantly find ways to add
value for members to enable their success. These organizations signup their
established member audience as merchants, in return for a piece of the action.

13. A veteran with over 30 years business expertise
and practical experience as a serial entrepreneur
in various successful business ventures. Ted
oversees all aspects of the Company’s strategy,
operations, sales and business development.
Ted Van Der Merwe
CEO and Founder
Gail Van Der Merwe
COO
Meet The Team
Gail has over 15 years experience in accounts
management with Fortune 500 Company Snap-
on Tools, Inc. Gail’s major responsibilities will be
to oversee accounting, finance, admin, support
and allocate the Company’s resources effectively.
The knowledge, skill set and experience necessary to develop a long-lasting profitable
business.

14. Profit & Loss
Kama'aina Hawaii is primarily a transaction-based business that uses a simply and clean
no risk, pay-per-performance revenue generating and sharing model. The Company
receives a percentage of each successful online merchant transaction.
In the first year, Kama’aina Hawaii projects breakeven sales of $1,,080,670. In year two
projected sales of $3,555,000 and in year three $5,963,250.
3YEAR PROFIT & LOSS
PROJECTION

15. Funding Request
$40,000 will be spent on startup and
organizational expenses such as
development, legal, rent and office
equipment, etc.
The remaining $210,000 will be spent
on sales, marketing, personnel and
operating expenses.
$250,000
IN SEED FUNDING
Exit Strategy
Though there are many emerging opportunities in the ecommerce industry,
such as niche markets and social ecommerce, major players turn to acquisitions
of smaller organizations as a means of building market share. The most likely
exit for Kama’aina Hawaii will come from an acquisition by a major ecommerce
industry player, a local or international (Asian) media company entering the
ecommerce market to complement their media services.
THE ABOVE AMOUNT HAS BEEN
INCLUDED IN FINANCIALS AT
10% INTEREST OVER 36 MONTHS

16. Conclusion
Kama’aina Hawaii provides the local merchant complete control over a virtual
store in an exclusive Hawaiian branded ecommerce marketplace.
Kama’aina Hawaii is the only local ecommerce marketplace that combines three
retail sales channels specifically for ‘Made in Hawaii’ products, kama’aina (local)
offerings and Island visitor activities in Hawai’i.
Kama’aina Hawaii revenue potential is substantial with the Company projecting
revenues of $1,080,670 year one. In year two projected sales of $3,555,000 and
in year three $5,963,250 in an Hawaiian Market estimated at $47 Billion.
.
Mahalo Nui Loa