Gina

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HVCB Membership Overview

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Gina

  1. 1. •Private, non-profit, member-based corporation •Comprised of HVCB Central and its Island Chapters •Mission is to promote Hawai‘i to the North America Leisure and Travel Trade markets and global Corporate Meetings and Incentives (CMI) clients •Primary goal is to achieve steady growth in visitor expenditures •Acts as a catalyst for improving and expanding Hawai‘i’s wide-ranging product offerings and experiences for leisure and business travel, while creating economic opportunities through tourism.
  2. 2. •Hawai‘i state government established HTA (www.hawaiitourismauthority.org) as the lead agency in creating a vision and overseeing tourism from a statewide perspective, which includes marketing, sporting events, festivals, and product development •To market Hawai‘i globally, HTA has contracted with marketing organizations in five major market areas: North America, Japan, Asia (outside Japan), Europe, and Oceania (Australia and New Zealand) •HVCB is contracted to market the Islands of Aloha under the auspices of HTA in the North America Leisure and Travel Trade and in the global market for Corporate Meetings & Incentives, making it the largest marketing arm for the State of Hawai‘i
  3. 3. HVCB consists of specialized divisions that provide marketing management services and strategies for the U.S. and Canada, and for Corporate Meetings & Incentives globally to create sustainable, diversified, travel destination demand for the Hawaiian Islands HVCB Travel Trade Corporate Leisure (Travel Agents Meetings & (Consumers) and Wholesalers) Incentives North America North America North America & Global
  4. 4. •Would you like to increase exposure to your target markets? The Membership Program at •Are you interested in getting referrals HVCB is the solution to these questions. Members gain from other businesses in the national and international community? exposure, opening doors to new •Would you consider educating travel customers in Major Market Areas with the dedicated help of the agents and travel wholesalers to sell Leisure, Travel Trade, and your business service to their clients? Corporate Meetings & Incentives •Have you thought about offering your Divisions at HVCB. business service at a discount to small business groups that come to Hawai‘i for meetings that are not held at the Convention Center?
  5. 5. Hibiscus – Standard Business Level Online Exposure Print Exposure Additional Benefits Added-Value Services MemberNet
  6. 6. Online Exposure www.gohawaii.com • Hawai‘i’s official travel website • Approximately 400,000 unique visitors each month • HVCB Marketing Campaigns
  7. 7. The Hawai‘i Visitors and Convention Bureau, along with its industry partners in the Activities, Attractions, Retail, and Dining categories, have created the new Hawai‘i Booking Advantage program. With a definite booking of at least ten (10) rooms on peak nights, meeting planners will qualify for a complimentary product or service from one or more of our partners. They can use this during their planning stage or as a nice surprise for their VIP. To learn more, visit www.businessaloha.com and click on the Added Value Resource Center.
  8. 8. Print Exposure Islands of Aloha Official Visitors’ Guide Target Market: opt-in North American Leisure consumers Hawai‘i Travel Professional’s Guide Target Market: Travel Agents and Travel Wholesalers who specialize in selling our Islands of Aloha
  9. 9. Exposure E Komo Mai Guidebook – Personalized pre-arrival guidebook for consumers who book their Hawaiian vacation – Exclusively distributed by HVCB’s travel agents – Approximately 260 guidebooks are requested each month – Members are able to include value-added coupons
  10. 10. Online Exposure Print Exposure Example: O‘ahu Vacation Planner
  11. 11. Japanese Language Website Discover O‘ahu Travel Guide – Japanese Listing at www.visit-oahu.com Language Publication
  12. 12. • HVCB Annual Luncheon & • Keep us informed of news and Island Chapters Annual events that can be incorporated into HVCB media materials, which may Luncheon result in story ideas pitched to travel writers. Contact Darlene Morikawa at dmorikawa@hvcb.org 2008 Recipient of the Best of Show Award – Hawai‘i As Seen on TV Campaign by the Public Relations Society of American Hawai‘i
  13. 13. Kahe Wale Membership Monthly E-newsletter Distribution: Approximately 3,200 Members
  14. 14. Brochure Racking at the Waikiki Visitors Information Office – Walk-in visitor traffic – Visitor specialist available for our guests Membership Directory – Great self-marketing tool to contact other local member businesses
  15. 15. Lead Generation Services • Receive highly qualified leads generated through www.gohawaii.com. • LGS assists your company in targeting the niche market of your choice, Romance or Family, during the consumers’ planning and research stage. – Family: Currently receiving an average of 10 leads per month – Romance: Currently receiving an average of 50 leads per month
  16. 16. E-Marketing Opportunities Islands of Aloha Express (IOAX) – Sent to over 200,000 opt-in leisure consumers each month – Availability: OPEN E-Xpressly for Travel Professionals (EXTP) – Sent to 55,000 opt-in travel professionals each month, on average – Availability: OPEN Consumer E-Response (CER) Program – Advertise in this customized and automated e- mail response program through the information request process on gohawaii.com – Availability: OPEN 2009 E-Marketing Opportunities are available
  17. 17. www.MeetHawaii.com Convention Calendar Meeting Planners Guide •Online Version Trade Shows •Meetings, Incentives • IT&ME Conference – The Conventions & Motivation Show Exhibitions Publication • ASAE – Annual Meeting & -Taiwanese Exposition -Chinese -Korean -Japanese
  18. 18. Access this web-based system 24/7 to manage, update, and maintain your company’s contact information, web & print listings, and ad content.
  19. 19. Contact: From hoteliers to small Contact us to determine businesses, each your business’ annual membership@hvcb.org member contributes its fair share to supporting membership investment and (808)923-1811 the tourism industry. build a program that best fits your company’s budget www.hvcb.org/membership and marketing goals. *Not all of the benefits and services referenced above are applicable to all members. Benefits and services are subject to change.
  20. 20. Hawai‘i Tourism Authority www.hawaiitourismauthority.org Hawai‘i Visitors and Convention Bureau Membership - www.hvcb.org/membership Corporate - www.hvcb.org North America Consumer Marketing Opportunities - www.hvcb.org/coop Meetings and Conventions - www.meethawaii.com
  21. 21. The Islands of Aloha®
  22. 22. Hawai‘i Visitors & Convention Bureau Hana Pono – Honoring our commitments and ensuring customer satisfaction through distinction, honor, and integrity. Kuleana – Accepting the responsibility to provide goods and services of value and quality while obeying all applicable local, state, and federal laws and regulations. Ho‘oponopono Kūpono – Doing that which is right by resolving any and all issues or challenges that may arise in a quick and fair manner. HVCB Corporate Office 2270 Kalakaua Ave., Suite 801 Honolulu, HI 96815 Phone: (808) 923-1811 Fax: (808) 924-0294

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