Kago-Corporate-Profile_rev4

THE BRAND
Copyright © Kago Events & Communications cc t/a Kago the Brand Reg: 2010/03918/23
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CON T EN TS
1. Who We Are
2. Our Values
3. What We Do
4. Some of Our Work
5. Our Business Model
6. Leadership
7. Team
8. People We Have Worked With
9. Speak to Us
Section Content

THE BRAND
WHO WE ARE
Subsequent to their involvement in a series of brand engagement initiatives two driven individuals,
driven, self-disciplined experienced individuals came together to form a creative brand building
institution.
A Setswana word “Kago” meaning the act of building was the basis on which Kago the Brand was
formed. Kago the Brand is an experiential marketing organisation that leverages on the power of
staged occurrences to build brands. Registered as Kago Events and Communications registration no:
2010/039128/23 under the companies acts of South Africa.
We are committed to developing strategic plans, creative and experiential programs, which connect
brands to their main market targets through engaging experiences and content ensuring value for
money, uniqueness and added value to the brand and the customer.
We aim to develop fresh and original concepts and communication solutions that enable brands to
communicate effectively with the main and student markets.
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THE BRAND
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At Kago the Brand we believe that for meaningful creative expression of any brand the brand
needs to form part of the life force of any individual that comes into contact with the brand.
We value inspiration that allows us to create responsible meaning. We take pride in assisting
the brands we come into contact with to create and emotional, meaningful connection with niche
markets.
OUR VALUES

THE BRAND
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Brand Design
• Digital Design
• Corporate Identities
• Branding and Signage
• Promotional Materials
• Brand Positioning
Brand Activations
We provide concepts,
content and logistics to
implement:
• Events
• Mall Activations
• In-store Promotions
• Roadshow
• Exhibitions
• Industrial Theatre
• Campus Activations
Sponsorship
Brand Publicity
Through campus and
community media
relationships we
are able to provide
the following Public
Relations services:
• Stakeholder Relations
Programmes
• Campaign Management
• Media Relations
• Content Development
Brand Sales
• Sales Outsourcing/Rep
Services
WHAT WE DO

THE BRAND
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Client: Lesedi Technology Solutions (PTY) LTD
The Brief: Launch Lesedi Technology Solutions, a B2B brand into the market as the “flawless
workspaces” company.
SOME OF OUR WORK
We developed a steadfast brand that has its hallmarks in excellent customer
service we then interpreted it into corporate identity and go-to-market strategy
that saw Lesedi adding astronomical value in the launch month.
Time Frame: March 2014 Execution: Corporate Identity

THE BRAND
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Client: MM Baloyi Attorneys
The Brief: Develop a brand a brand that is in line with the firms desire to move from a small
firm to an ambitious ever-growing entity.
SOME OF OUR WORK
We developed a brand new legal brand for the firm which represent
professionalism, more pronounced and regal in character.
Time Frame: July 2011 Execution: New Corporate Identity

THE BRAND
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Client: Brand South Africa / Indigo Marketing
The Brief: Engage the public on the positive cultural aspects of South Africa
SOME OF OUR WORK
We collaborated with Indigo Marketing on conceptualising the campaign
activities. The people’s bus was a bus that travelled around the country
teaching tourists and the public about the positive aspects of South Africa.
Time Frame: June 2010 Execution: Peoples Bus/Activation

THE BRAND
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Client: African National Congress- Chief Albert Luthuli Branch
The Brief: Raise Funding and Execute a Memorial Lecture in Line with the organisations
Centenary Celebrations of 2012
SOME OF OUR WORK
The brief was given to us nine days before the event was supposed to take place
we then used several directories to reach business people and senior political
figures known to be benevolent towards the African National Congress.
The promotion of the event was done simultaneously with the fundraising. The event
ultimately went ahead and the then Deputy Minister in the Presidency gave an
informative lecture on the life of Oliver Reginald Tambo.
Time Frame: May 2012 Execution: Memorial Lecture in Klipfontein View Midrand

THE BRAND
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Client: South African Tourism/Ogilvy Johannesburg
The Brief: Engage Students To Participate In The Diski Challenge/Project Management
SOME OF OUR WORK
We collaborated with Kasietainment Events & Projects we managed the
performers booking schedule and activation materials(e.g. costume, backing tracks).
The 2010 Diski Dance was advance that was meant to showcase the Rhythm of
South Africa during the world cup as part of the Fly the Flag campaign South
African Tourism-Diski Challenge.
Time Frame: May to June 2010 Execution: The Diski Challenge/Road show

THE BRAND
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Client: Government Employees Pension Fund (GEPF)
The Brief: Engage Students To Participate In The Diski Challenge/Project Management
SOME OF OUR WORK
We distributed a total of 100 poster invitations to 100 sites which included
schools, hospitals, police stations and government buildings throughout the West
Rand District. With a footprint in Kagiso, Randfontein, Roodepoort, Krugersdorp
and surrounding areas over a period of 3 days.
Time Frame: May 2010 Execution: Stakeholder engagement

THE BRAND
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OUR BUSIN ESS MO D E L
Our Business Model is centered on assisting companies, brand owners to DEFINE, CREATE and
INTERPRET meaning into deployable strategies. We:
• We define through a combination of research
• We Create through innovation and a team of seasoned creative thinks
• We Interpret into creative content with a focus on three facets of communication:
◦◦ Brand Design
◦◦ Brand Activation
◦◦ Brand Publicity
◦◦ Brand Sales

THE BRAND
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LEADERSHIP
Chief Executive Officer: Obakeng Seageng: Obakeng has had a very fruitful and dynamic career
in the Higher Education, Information Technology and eventually Marketing Communication &
Public Relations which eventually led him to entrepreneurship. Throughout his journey Obakeng
has managed to acquire leadership, communication, creative concept development and project
management skills.
He initially started his career as a student advisor at Boston City Campus and Business College
then moved on to a Systems Support Analyst role at Xerox. Obakeng then contemplated running
for President but the brand building bug bit. He then moved on to work on projects that include
the 2010 Diski Dance, 2010 Diski Road show and the Telkom Charity Cup. Obakeng holds a
Diploma in Information Technology and has also completed the Common Purpose International
Navigator course for emerging leaders.
The turning point in Obakeng’s career came when during a career transition he was invited to
apply his relationship management skills as Project Manager of the 2010 Diski Dance and co-
ordinator in the Telkom Charity Cup 2009 & 2010 by the late Wendy Ramokgadi. It in this that
he gained extensive understanding of Tourism Marketing, events management, financial management,
brand activation and PR. Obakeng has amongst other things worked on or been part of the
following projects:

THE BRAND
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1. 2010 Diski Dance (2009-2010)
2. Telkom Charity Cup (2009,2010)
3. Airports Company of South Africa Rhythm Campaign 2010
4. Standard Bank Feel it, it’s here Campaign- 2010
5. Mpumalanga Provincial Government-Mass Mobilisation Campaign -2010
6. North West Provincial Government- Mass Mobilisation Campaign-2010
7. Launch of South Africa’s Pavilion in Shanghai, China
8. Promotion of the Standard Bank Joy of Jazz-2010
9. Invitation tour Hong Kong-2010
10. Brand SA peoples Bus Roadshow
11. Diski Challenge Roadshow-2010
12. Magnificent Fridays – 2011

THE BRAND
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Visual Communication & Design: Kagiso J. Mogaole: Kagiso holds a Graphic and Web Development
Diploma from College Campus. He has worked for a numerous companies. He was a member at
Profound World IT & Business Solution CC and is currently a director at Profound World Design
(Pty) Ltd, Kanel Supplies (Pty) Ltd, was a nonexecutive member at Nvelaphanda Supplies CC.
Due to the responsibilities (these included the switchboard, design studio work, factory work and the
whole IT work of from the last 2 companies, apart from the ones he is managing) he was faced
with while working for these companies, he also acquired business and leadership skills and the
Business Skills Development programme he is currently studying with Dimension Data and Africa
Vukani also adds value to the company.

THE BRAND
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T EAM
Cheif Executive
Officer
Finance Administration
Campaigns/Events
Manager
Graphic Artist
Public Relations
Manager
Strategic
Planner

THE BRAND
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Company: Indigo Marketing
Name: Zandile Skhonsana
Cell: 083 288 9153
Company: MM Baloyi Attorneys
Name: Moses Baloyi
Cell: 082 684 6801
Company: Government Employee Pension
Fund
Name: Lethukthula Marcia Makkhunga
Cell: 0788472972
Company: United Spirits Limited
Name: Trevor Masondo
Cell: 0827176478
Company: Ogilvy JHB
Name: Lara Shepherd
Cell: 082 499 4519
Company: African National Congress
Name: Sipho Cetswayo
Cell: 082 684 6801
Company: Department of Sports &
Recreation
Name: Kelly Mkhonto
Cell: 079899 3608
PEOPLE WE HAVE WORKED WITH

THE BRAND
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SPEAK TO US
Address:
P.O Box 4519
Halfway House
1685
Telephone:
+ 27 11 021 2468
Web:
www.kagothebrand.co.za
E-mail:
info@kagothebrand.co.za

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