Kenshoo CMO Aaron Goldman’s introduction presentation from Kenshoo’s K^2 summit on February 13th, 2014 sets the tone around the theme of infinite innovation for exponential growth.

1. #K2innovation

2. Introduction:
Aaron Goldman
#K2innovation

3. Agenda
9:00 am
Introduction – Aaron Goldman, CMO, Kenshoo
9:15 am
Keynote: “Unleashing Your Macgyver Instinct”
Navi Radjou, author, Jugaad Innovation
10:00 am
Break
10:15 am
Creating a Culture of Innovation – Yoav Izhar-Prato, CEO, Kenshoo
10:45 am
Keynote: “Using Models to Ask the Right Questions”
Doug Stone, SVP Innovation, Maddock Douglas
#K2innovation

4. Agenda
11:30 am
Lunch
12:30 pm
Kenshoo Product Innovation - Will Martin-Gill, SVP Product,
Kenshoo Fiona Gill, VP, Client Excellence, Kenshoo
1:30 pm
Breakouts, Brainstorms, And Marshmallows, Oh My!
Table Rotations Designed Around Peer-to-peer Discussion
3:15 pm
Presentation: Industry Trends – Jordan Rohan, Managing
Director, Internet and Digital Media Research, Stifel Nicolaus
4:00 pm
Break
#K2innovation

5. Agenda
4:15 pm
Game Show: The Bid Price Is Right with Audience Participation
5:15 pm
Closing Remarks - Ted Krantz, SVP Revenue, Kenshoo
5:30 pm
Innovation Lab with Happy Hour and Hors Devours
7:00 pm
Dinner
10:00 pm –
Midnight
Shuttles Back to the City
#K2innovation

6. Thank You to our Partners
#K2innovation

7. Introducing the New Kenshoo
#K2innovation

8. A Logo Tale
Kenshoo.com/LogoTale
#K2innovation

9. Why We Did it
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Too square
STOP SHOUTING!
Marketing is an art and a science…
#K2innovation

10. What We’re Going for
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Adventure, but with purpose
Unique, but not gimmicky
Premium, but approachable
Forward-thinking, but grounded
Integrity, but not humorless
Fluid, but not aimless
#K2innovation

11. Infinite Iteration
#K2innovation

12. Cutting Room Floor
#K2innovation

13. To Infinity and Beyond…
#K2innovation

14. Infinite Innovation for Exponential Growth
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graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, wei ghtings, and comments. Forrester does
not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time
and are subject to change.
#K2innovation

15. Kenshoo: “The Only Leader”
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The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available
resources. Opinions reflect judgment at the time and are subject to change.
#K2innovation