K. Pandiyarajan is an Indian entrepreneur who founded Ma Foi Management Consultants in 1992. He has over 30 years of experience in human resources and staffing. Under his leadership, Ma Foi grew to become the largest staffing firm in India with over 1,600 professionals and 55 offices before merging with Randstad. Pandiyarajan also founded the Sornammal Educational Trust which supports education for underprivileged children. Currently, he serves as the chairman of Randstad India and is focusing his new venture Ma Foi Strategic Consultants on education, market research, and strategic consulting.

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Born on 26 April 1959 in Villampatti, a little village near Sivakasi
in Virudhunagar district
Graduated in Engineering from PSG College of Technology with
honors
Completed his masters from XLRI in Industrial relations in 1984
Worked for many international companies, such as BOC and
Deutsche Babcock
Cofounded Ma Foi Management Consultants Ltd in 1992 along
with his wife
Member of The Indus Entrepreneurs
Author of “You are Appointed” and “Ayirathil Oruvan”,career
guidance books in Tamil for Youth
Member of Governing Council in Kalasalingam University, Ethiraj
College, Al Institute of Management, ADM College for Women,
and Centre for Social Initiatives and Management
Founder-Trustee of Sornammal Educational Trust (SET) that runs
a school in Chennai for the underprivileged and has adopted
over 4,000 children in Chennai, Virudhunagar and Madurai.
Head of political party DMDK‟s think tank

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Old Venture: Built Ma Foi Randstad, staffing and
consultancy company(1992), into a Rs 1000 cr in 20 years,
before merging with its international partner to become
Randstad India
Ma Foi Management Consultants Ltd-the first public
limited HR service provider in India with about 1,600
professionals in 55 offices
Generated career opportunities for above 3.3 lakh
professionals in 36 countries over the last 18 years
New Venture: Ma Foi Strategic Consultants will focus on
3 areas: education, market research and strategy. First off,
management schools for entrepreneurs

4. FIRM DETAILS
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Industry
Predecessor(s)
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Founded
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Initial capital
Headquarters
Key people
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Products
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Revenue
Gross Profit
Current growth rate
Owner(s)
Recruitment
Ma Foi Management
Consultants
2012 (as Randstad India)
15 August 1992 (as Ma Foi
Management Consultants)
Rs. 60,000
Chennai, India
K. Pandiyarajan (Chairman)
E Balaji (MD & CEO)
Employment agencies
HR services
€ 16.22 Billion(2011)
€ 2.94 Billion(2011)
70%
Randstad Holding NV

5. History & milestones : Randstad India
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2012
2010
2009
2008
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2007
2006
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2005
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2004
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2003
2002
2001
1998
1996
1992
Ma Foi Randstad becomes Randstad India
Introduction of Ma Foi Randstad brand in India
Emmay HR integrates with Ma Foi
Ma Foi becomes a part of Randstad, the 2nd largest HR Company in
the world
Takes over the management responsibilities of Team4U, a staffing
company
Entry in new markets - China, Thailand and Hong Kong
Strategic diversification into IT, through a wholly owned subsidiary Minvesta Infotech Ltd.
Merger of consulting & outsourcing businesses & formation of a
separate subsidiary - Ma Foi Consulting Solutions Ltd.
Spin-off of the executive search Business - Ma Foi Global Search
Services Ltd. is launched
Ma Foi becomes a part of Vedior - World's largest specialist staffing
major.
Launch of Ma Foi Academy - the career training business
Ma Foi emerges as the leader in flexi staffing with 10,000 deputee
strength
Further expansion within India through Franchisee network
Flexi staff grows over 5000
Foray into the international market
Introduction of HR outsourcing & Executive Search first Bonus Issue
Turnover of INR 0.1 Billion & expansion to multiple locations in India
Inception of Ma Foi with a starting capital of INR 60,000

6. Innovations Till Now
 First Public Limited HR Services Company
 First to launch Flexi–Staffing
 First to take recruitment outside the metrosthrough Business Partner Model
 First to launch career training (Ma Foi Academy)
as a backward integration
 First to get into HR automation, outsourcing and
executive search
 First Multinational Indian HR company
 First HR Company to set up an R&D division
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Award: In 2007, Ma Foi won the prestigious
certificate for „Strong Commitment to Excellence‟
from CII-EXIM Business Excellence Award.

7. THEORY
MICRO LEVEL
MESO LEVEL
MACRO LEVEL
ECONOMIC
THEORY
Identified
opportunities
arising out of
the 1991
economic
liberalization
policy in India
The concept of
human
resources
staffing
companies was
new then
Founded Ma Foi
in 1992, with a
seed capital of
just about Rs
60,000 and just
eight years of
working
experience.
SOCIOCULTURAL
THEORY
Favorable
conditions like
economic
liberalization in
1991
In 1994 a no. of
MNCs entered
India
As a part of its
strategic
alliance
partnered with
Vedior and later
on Randstad
At the beginning
of the new
millennium, Ma
Foi faced some
tough
challenges;
which were
strategically
solved through
international
alliances