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Mobile for property developer
           July 2010
The brief


  Find ways to communicate with a young target group

  digitally
  d     ll

  Maximise the viewership of the...
presentation outline


  Sms promotion to push the video

  Digital showroom

  Social media

  Mobile-friendly website

 ...
Locality Sms promotion
promotion




  Watch the video and answer a simple
  question to go into a draw to win designer
  couch. One given away w...
Pushing the video




           Instead of paying
              media fees,          Targeted- we track
         we rewar...
How it works
                                       Watch the viral
                                       video for the c...
Promote the video through several channels


                           Publish on other sites




                       ...
Locality based sms


 Hit a cold db of 40,000
 between ages of 25-35


                                      Edms to exist...
Digital Showroom
How digital showroom works




                     Not convenient




                  Maps, video and audio
           ...
No cd media required


                     Not convenient




                         Expensive to print




       Rare...
How digital salesroom works



                                       1.   Activate the bluetooth function on your
Install...
Maps and video




                 Show nearby
                 amenities
Iphone audio walk through




 Key in a number and
 listen to audio.

                                          #100
     ...
Iphone audio walk through


   Bring the experience to life without a sales rep

   Let visitors experience the condo at t...
Social media engagment
Facebook fan page




            video




                    Include pictures, a wall
                    paper, map, i...
Mobile friendly website
More important than desktop



              Mobile provides enormous
              efficiency for consumers
             ...
Perfect integrator




Properties which
are mobile
friendly have an
edge in the
market
                      Device integr...
Mobile pentration singapore
3g penetration
The concepts, ideas, strategies, information, materials, artwork, plans and copy

   contained in this document are presen...
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Property developers and mobile applications

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Real estate sales is about location, timing and events. Mobile provides the perfect platform to harness these three variables. The arrival of 3G phones and cheap data plans by telcos is making this a reality.

Published in: Real Estate, Technology, Business
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Property developers and mobile applications

  1. 1. Mobile for property developer July 2010
  2. 2. The brief Find ways to communicate with a young target group digitally d ll Maximise the viewership of the property video
  3. 3. presentation outline Sms promotion to push the video Digital showroom Social media Mobile-friendly website Pay-per-click Pay per click ads
  4. 4. Locality Sms promotion
  5. 5. promotion Watch the video and answer a simple question to go into a draw to win designer couch. One given away weekly. g y y Incentivise the audience to watch the video and find a clue.
  6. 6. Pushing the video Instead of paying media fees, Targeted- we track we reward consumers and reward only those who participate. directly at a fraction of the cost
  7. 7. How it works Watch the viral video for the clue Prospect exposed to promo message Register your age + mobile # to enter. Tell your friends on facebook or twitter
  8. 8. Promote the video through several channels Publish on other sites Facebook fan pages Mobile M bil website b it newspaper Locality based showroom h sms
  9. 9. Locality based sms Hit a cold db of 40,000 between ages of 25-35 Edms to existing client db <adv>Win a designer lounge for f your new home. Visit Watch the video and answer a simple question to go into a draw to win designer www.property.m couch. One given away weekly. obile.sg and answer a simple question.
  10. 10. Digital Showroom
  11. 11. How digital showroom works Not convenient Maps, video and audio they th can watch anytime t h ti
  12. 12. No cd media required Not convenient Expensive to print Rarely used Better delivery platform. Once downloaded, accessible anytime, anywhere.
  13. 13. How digital salesroom works 1. Activate the bluetooth function on your Install at showroom entrance mobile phone. 2. Position your mobile phone within 3cm Bluetooth this of the logo property to your phone. 3. Accept the download (you may then move your phone away from the logo) h f th l ) 4. Once you have received the file, open it in 'videos' or 'received files' videos received files
  14. 14. Maps and video Show nearby amenities
  15. 15. Iphone audio walk through Key in a number and listen to audio. #100 #103 #104 #108
  16. 16. Iphone audio walk through Bring the experience to life without a sales rep Let visitors experience the condo at their own pace Choose a language you are comfortable with Be a creative as we choose to
  17. 17. Social media engagment
  18. 18. Facebook fan page video Include pictures, a wall paper, map, ideo paper map video
  19. 19. Mobile friendly website
  20. 20. More important than desktop Mobile provides enormous efficiency for consumers house hunting with time constraints Desktops play a re smaller role in the communication For more information visit Primary point of contact www.mobile.xxx.sg
  21. 21. Perfect integrator Properties which are mobile friendly have an edge in the market Device integrates all aspects of a house hunt in real time
  22. 22. Mobile pentration singapore
  23. 23. 3g penetration
  24. 24. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2010 www.firestarter.com.sg

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