Ralph creds jul11-PDF version


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Ralph creds jul11-PDF version

  1. 1. We have offices in London, New York and LA. Ralph is a multi-award winning digital production company that creates engaging, useful and entertaining content to build and promote brands. A for BAFT won a Charlie e even ork on W w our r’s ‘Dead Set’. Brooke
  2. 2. We write, direct, edit and then design and develop content that engages theaudience and makes them want to share. Our real passion is video eithercreating something from scratch or taking an existing concept, campaign andmaking it work online or on mobile.We’re also social media experts, which is why Facebook made us one of theirmuch sought-after and highly exclusive Preferred Developer Consultants.We’re also one of Adobe’s agency partners, which means weget to play with all the new stuff before anyone else does! 1 of only 65 in the world!
  3. 3. Exec Team Chris Hassell Iain Barrington Light Jay Armitage Founder Exec Producer Founder London New York Los Angeles
  4. 4. We have been lucky enough to work with
  5. 5. Our first real dabble in personalisedinteractive video. Dexter helped uscut our teeth and a whole lot more.Give your mates ‘The DexterTreatment’ and scare the crap out ofthem by emailing them a link to avideo news report all about them.Over 3.5 million videos createdacross the globe, masses of freepublicity and awards. Dexter
  6. 6. om tswar ning.c al www.wAward winning interactive video for theEmmy winner Breaking Bad.This was our second project for BreakingBad, having previously produced Walt’sWisdom.First person POV experience putting youright in front of the main characterWalter White, who knows all about you!The video is interactive and depending onwhere you look you get a different ending. Breaking BadBut whichever way you look it doesn’tend well for you!
  7. 7. rk om/g oodwo e.c www. youtub http://Google approached us to create acampaign to get Nonprofits and Creativeteams together.Nonprofits from around the globe canbenefit by getting a video ad to promotetheir cause.Creatives can benefit by getting theirwork showcased and if lucky enoughshown at Cannes to all the industry bighitters.It’s a win win situation for all involved.We conceived, wrote, directed, designedand developed on the YouTube platformusing their API to do some sexy stuff! YouTube - GoodWork
  8. 8. www.onest epaheadmo vie.comBBDO teamed up with us to consult onand produce the interactive part of a newcampaign they were creating for AT&T topromote the Blackberry Bold 9700.Michael Mann directed the video, we co-directed and consulted on location.We then produced the interactive versionof the campaign, users logged in throughFacebook Connect and they and theirfriends became part of the movie/videousing their Blackberry Bold to stay onestep ahead!
  9. 9. This was our first project for FXin LA and it was a big one.To promote their new show‘Lights Out’ we produced aninteractive boxing game whereyou fight against the leadcharacter from the show, thereal deal.We launched on MySpace andthen rolled out to the main FXsite, various Facebook Apps,iPad and iPhone versions.It all started with a huge 2 dayshoot in the Bronx NYC andlaunched in LA 3 months later!So far over 1.5 million players Lights Outand it’s growing everyday. .com htsou tgame igSponsored by Chrysler. www.l
  10. 10. We also produced native apps for the iPhone andiPad allowing users to interact at an even moretactile level with Lights Leary himself.
  11. 11. A four part interactive mystery toestablish your bloodline: Vampire,Werewolf or Witch!30k visits on day one with an averagetime of 3.2 mins on the site.So far over 750k uniques with anaverage time of 3.29 mins.We conceived, wrote, directed, editedand developed the experience which The Vampire Diarieswas sponsored by AT&T. tt/ tv.com/a l ines.cw http://blood
  12. 12. We produced a bespoke interactive video unit forWeiden and Kennedy and their client EA Games.As you’re watching a video about something ourZombie would lierally rip through the video andstart to attack your screen.Quickly choose your weapon and beat the Zombieinto a retreat.We directed and shot the video using live actionto match the look and feel of the game andcharacters as closely as possible and to deliver aseamless transition into game footage at the endof the video.The video can be seen here:- http://www.vimeo.com/10805921
  13. 13. We worked with Ogilvy in LA toproduce the interactive part of theirCisco Guru campaign.Users could add themselves or acolleague as the Guru in a JibJab stylevideo.A version of the interactive ran withina rich media unit, including thewebcam feature which was a first andvery exciting, we love a bit ofinnovation! Cisco - Guru
  14. 14. Fringe : DivisionsA 5 part interactive video experience,rolled out over 4 weeks in the build upto the season finale.The interactive includespersonalisation and gamesthroughout.We co-wrote and directed the piece aswell as design and development. Fringe
  15. 15. An interactive music video for White Lies ‘We are all Strangers’
  16. 16. A saucy striptease shootoutgame, targeting the fans of theDuke Nukem videogamefranchise.Total visits for 1 week:1,041,829 and currentlyachieving over 17,000 per hour.Average Time on Site: 4 mins 02seconds.The idea for the promo wassimple - it had to appeal to thecorrect audience for the newDuke Nukem game who arepredominantly males aged 18and up, so we came up with abasic yet challenging game with Duke Nudema titillating reward system! u/Complete shootout levels to see oob -tube.e www.bthe girls strip. http://
  17. 17. A simple but highly effective interactive forThe Weinstein Company.Users are driven to the interactive from abanner and asked if they want a Trick or aTreat.If they select Trick, they are asked to turntheir webcams on and then instructed to linetheir eyes up to the two red crosses movingaround the screen. This is impossible but theydon’t know that.We then hit them with a massive screamerand because their webcam was on we recordtheir reaction to seeing the screamer.The user then decides if they would like tosubmit their video to the H2 Wall of Fear. Weinstein
  18. 18. We designed and developeda social media game topromote USA Network’sshow Covert Affairs.Users have to completelevels unlock the next oneand move up through thefarm to make the team.
  19. 19. We produced SyFy’sFacebook Face OffChallenge.Users can face off withfriends by transformingthem into something youonly see in movies!
  20. 20. Share your sauciness scorewith your friends (if theydont know already) withthe Skins Facebook app.Do not be fooled - "WhatsYour Skins Score" does nottell you how great yourskin is; it tells you howtruly filthy you are…!
  21. 21. A Facebook app for HBO’smovie ‘Teenage Paparazzo’that puts you and yourfriends on the receivingend of the paps and in theceleb mags.
  22. 22. We produced the iPhone app for the movie Bruno, it reached number 2 in theApp store, very pleased, very Bruno!
  23. 23. Ralph More Information For more information about how we can produce content for you that packs some punch please contact one of our offices:- London New York Chris Hassell, Exec Producer Iain Barrington Light, Exec Producer t: 020 3006 6730 t: 212 226 2089 e: chris@ralphandco.com e: iain@ralphandco.com Unit 4.05 The Tea Building, 285 W Broadway, Suite 300, New York NY 10013 56 Shoreditch High Street, London E1 6JJ Los Angeles Jay Armitage, Exec Producer t: 310 779 6036 e: jay@ralphandco.com 2032 Broadway, Santa Monica CA 90404 You want more...