B usin ess   ud Mu sicClo
Written, Produced & Directed : MynorityWeShopSongs.com             © 2011
Topics to Cover•  What is the Cloud Music Business?•  What is the most important thing I need to know?•  How do I become t...
•  How important is technology for the music business?•  What are the best ways to sell my music online?•  How do I get a ...
•    Cloud music          •    Being able to access                                  business sells            your conten...
What is the most important thing I need to know?                 Collaboration.                                           ...
How do I Become 2morrow’s NextMusic Producer/Songwriter?"   Dont expect handouts   "   Have unique concepts"   Give away y...
How do you                                                         monetize your                                          ...
10 Reasons to Own Your Own Website•    Own your domain and site                 •    You collect data and create a•    Do ...
Alexa.com          iLike.com         Ascap.comPurevolume.com      SonicBids.com        BMI.com Rootmusic.com     Groovesha...
umbe r 1?               akean     How do I mq:                       h a lot                                 of people    ...
How do I market myself online?"   We have to get FANS before       "   In some countries its being    we get customers. We...
How do I stay informed?q  All content is moving to the      q  Google Alerts    cloud. Access to that content     q  Go...
"   Leverage Technology to your How important is        benefit by relying what ever ittechnology for the        is your t...
ique s for      cersTechn        s&P rodu   ongw riter S                    WeShopSongs.com
Techniques for Songwriters"     Whether a song is good or great, there will    "      Re-invent Words (Get WRECKLESS)     ...
Techniques for Producers"     You need to have drums. Drums alone can                that causes you to re invent your gam...
What are the Best                                  How Do I Know Who 2Ways to Sell my Music                               ...
How do I find the right                manager & attorney?§  Share the same Mission statement      §  Communication§  M...
Software I Need/Want!•  DAWs: Abelton, Logic, Pro •  Virtual Instruments: Native   Tools, Sonar, Cubase,        Instrument...
"   More shows & concerts                                 "   More movies, videos, & Tv                                   ...
How do I get a music placement?"     Look for opportunities everywhere.            "     Have your material uploaded as an...
Mobile + Streaming =  FUTURE           WeShopSongs.com
q. How do I automate my music career?a. with robots/people/emailThings you need done                 Answer1.    Time to m...
this                                                                               ke it iniving                          ...
Bye  WeShopSongs   © 2011
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Cloud Music Business

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Cloud Music Business

  1. 1. B usin ess ud Mu sicClo
  2. 2. Written, Produced & Directed : MynorityWeShopSongs.com © 2011
  3. 3. Topics to Cover•  What is the Cloud Music Business?•  What is the most important thing I need to know?•  How do I become tomorrow’s next Music Producer/Songwriter?•  How do you monetize your music career?•  10 Reasons to own your own site!•  What social networks/blogs/forums should I be on?•  How do I make a number 1 hit records?•  How do I market myself online?•  How do I stay educated/informed in my niche? WeShopSongs.com
  4. 4. •  How important is technology for the music business?•  What are the best ways to sell my music online?•  How do I get a music placement?•  How do I find an attorney & manager?•  Techniques for Songwriters & Producers•  Software I Need/Want!•  Mobile + Streaming = FUTURE•  How do I automate my music career? WeShopSongs.com
  5. 5. •  Cloud music •  Being able to access business sells your content via any streaming connected device compositions, (wifi, dsl, 4g)What is the Cloud recordings and performances of •  Record labels areMusic Business? music online. now transforming into websites. •  Collaboration has Streaming Music never been easier •  Music communities Up-Sales are where people •  Deals are being can express their Data is the New Currency brokered, with out talents/passions ever even being in Have it your Way the same room •  Being able to deliver Skype Studio Sessions your content in Online Tutoring •  Education is being multiple forms delivered via web Freemium videos & articles •  MOBILE MOBILE Mobile Apps MOBILE •  Media is being Music Creation funneled to our •  SMS Newslettter Ustream mobile phones (Think micro info) Screen-Sharing WeShopSongs.com
  6. 6. What is the most important thing I need to know? Collaboration. WeShopSongs.com
  7. 7. How do I Become 2morrow’s NextMusic Producer/Songwriter?"   Dont expect handouts "   Have unique concepts"   Give away your "   Be very risky/edgy publishing "   Stay away from the"   Be willing to ghost typical sounds/ideas produce/song write "   Contact people daily"   Adapt to Trends "   Automation"   Listen to the kids WeShopSongs.com
  8. 8. How do you monetize your music career?•  Selling HD & Premium formats of your •  Special Editions, and collectors items music •  Develop news ways to distribute your•  Selling Live Events, Webcasts, Virtual music/services (fiverr) concerts, events, clubs •  Sell your services both online and offline•  Virtual Goods (Wallpaper, Icons, Greetings (vocal coach, mixer, studio musician) etc) •  Become a Virtual Tutor: give lessons to•  Fan packages (Direct Connections to anyone n the world (Screen share, Skype) Privileges etc) •  Sell your music online (Tunecore)•  Special Products 2.0: Compilations, Audio- Video Packages, Mobile Applications etc •  Crowd funding & Kickstarter•  Next generation physical products •  Consider selling your music to online (Interactive) sample libraries•  Custom-made, on demand merchandising •  Content is KING, the more forms of content you can create the more means of selling•  Many more goods are yet to be invented •  In a network society, interaction comes before transaction. WeShopSongs.com
  9. 9. 10 Reasons to Own Your Own Website•  Own your domain and site •  You collect data and create a•  Do not redirect your domain to newsletter twitter or tumblr •  Visitors to your website have a much•  You obtain control over your online higher sales conversion ratio than 3rd brand party sites.•  What is the future of twitter, tumblr, •  You can add your own advertising rootmusic? and sponsors on your page•  You create your privacy policy & •  Building a brand is a long-term terms and conditions strategy•  Another platform to sell your goods •  Data is the new currency & services WeShopSongs.com
  10. 10. Alexa.com iLike.com Ascap.comPurevolume.com SonicBids.com BMI.com Rootmusic.com Grooveshark.com Tunecore.comReverbnation.com Pandora.com Pitchfork.com Soundclick.com Hypem.com Sweetwater.com Rocbattle.com Last.fm Hypebot.comSoundcloud.com Sterogum.com Tumblr.com Sellaband.com Billboard.com Ping.fmIndabaMusic.com Vevo.com WeShopSongs.com WeShopSongs.com
  11. 11. umbe r 1? akean How do I mq: h a lot of people a: wit WeShopSongs.com
  12. 12. How do I market myself online?"   We have to get FANS before "   In some countries its being we get customers. We are discussed to include your now in a society where we music in your utilities have to help one another to prosper through: "   You have to be transparent to collaboration your audience"   Return on Engagement w/fans "   On Point Marketing (Highly Targeted Traffic to your"   Following, Liking is the new following: Website, Social Branding. Networks, Email List)"   It all about “What do I spend "   Direct marketing on the my time on” So when I have mobile phone access to a billion movies and songs, then it becomes “What "   POWER: What you can I Pay Attention 2” unleash/create at a moments notice. WeShopSongs.com
  13. 13. How do I stay informed?q  All content is moving to the q  Google Alerts cloud. Access to that content q  Google Trends will largely be based on mobile q  RSS Feeds devices q  Blogsq  If your not Connected on a network, you will just be ignored WeShopSongs.com
  14. 14. "   Leverage Technology to your How important is benefit by relying what ever ittechnology for the is your trying to get across music business? "   Attention is the new currency: •  Marketing "   Distribute your product or •  Creating convey your message •  Communicating "   Content is King "   Attention is Godzilla "   How much attention do you command? WeShopSongs.com
  15. 15. ique s for cersTechn s&P rodu ongw riter S WeShopSongs.com
  16. 16. Techniques for Songwriters"   Whether a song is good or great, there will "   Re-invent Words (Get WRECKLESS) always be revisions. These are inevitable and changing your lyrics or melodies are just part "   Study music from other countries/eras/genres/ of the process. Number #1 Songs are language rewritten/produced/worked multiples times. "   Sing or Speak in World Accents (MY"   Hyper Collaboration: You need a Producer, FAVORITE) Songwriter, Recording Artist, Engineer, Musicians. Don’t do it all. Because 9/10 you can’t #FACT "   I need to hear something melodically creative or something that carries your energy through your voice. You’ll discover more about your"   Tools to use Rhyming Dictionary or Thesaurus abilities pushing yourself. (Get Creative) "   Human creativity, ingenuity, experiences are"   Concepts. You must stay out of the box. Dont more important than ever use the typical phrases or subjects. Being edgy/different is the number 1 thing everyone looks for. Don’t say it, describe it WeShopSongs.com
  17. 17. Techniques for Producers"   You need to have drums. Drums alone can that causes you to re invent your game. change everything. You need to have an amazing production sound. "   Concentrate on incorporating software in to your productions."   If you don’t know how to play an instrument don’t let that be an excuse for you not having it   Watch Video Tutorials on new information so " in your production you can constantly teach yourself what is happening."   Work with musicians, engineers, and other producers, songwriters, & managers, "   If you stop doing that, then you will have less skills, and be out shinned by producers that"   Make sure you develop your sound, and this know more takes years (YEARS) "   Be easily accessible"   You must be able to change with genres of music, and this usually happens 5 years "   Don’t keep your material on your computer. It (small) and 10 years (big) will not do anything for you"   Concentrate on being out of the box. Even if WeShopSongs.com
  18. 18. What are the Best How Do I Know Who 2Ways to Sell my Music Collaborate with? Online? Is this person talented and always•  People need to care about your challenging his/her creativity? music before they want to purchase Is this person determined, hard-working,•  Feel like free and in it for the long haul (No Backup Plan)?•  Free-mium Collaborate with emerging industry people.•  Pay With Attention •  Have a musical resume. As you make more•  Band website, facebook app, tunecore. Viral Youtube, Vimeo music you (lol should) get better videos. Advertising on websites that relate to your knitch. Itunes, cd baby •  Ask yourself How man people have you•  Content is Advertising (Interactive collaborated with? Advertising. Create a app of your music with a game, then give it away for free. Put links to your website. WeShopSongs.com
  19. 19. How do I find the right manager & attorney?§  Share the same Mission statement §  Communication§  Make sure they enjoy your music §  Understanding of the current cloud§  Check if they are Managing other music business artists §  Locate manager through online§  Experiences, connections, publications a& directories accomplishments §  Dedication§  Percentage of income (10-25%) §  It’s a relationship that needs constant§  Make sure you can get ahold of them attention with in a timely manner WeShopSongs.com
  20. 20. Software I Need/Want!•  DAWs: Abelton, Logic, Pro •  Virtual Instruments: Native Tools, Sonar, Cubase, Instruments, Ik Multimedia Nuendo, Fl Studio Spectrasonics, Nexus,•  Mastering: Waves, Bias, •  Pitch Correction: Autotune, iZotope, Wave labs Melodyne, Vocalign WeShopSongs.com
  21. 21. "   More shows & concerts "   More movies, videos, & Tv ShowsSell the Brand "   More branded Contentnot the Music "   More users ü  Build your audience ü  Getting Recognition "   More listeners in developing countries ü  Conversion ü  Generate Income "   The New Broadcasters: Tumblr FacebooKü  Your income is directlyrelated to the quality of your "   The New Airplay: Retweets, network Likes, Follow WeShopSongs.com
  22. 22. How do I get a music placement?"   Look for opportunities everywhere. "   Have your material uploaded as an mp3 (Websites, Blogs, Email, Mobile) and be prepared to forward that to any one’s email. (record labels, producers,"   Have your music burned, uploaded on a&r’s, blogs) email, Jump Drive, cd, DVD, website and ready to share "   Showcase all your material, everywhere, anyway (Social Networks, Websites, Video,"   Pay companies Mobile)"   Be willing to give up your publishing, as "   Produce multiple forms of material (Pics, leverage for you to close the deal. They Video, Audio, Clothing. Start a Following (Music Companies) will work with you and get CREATIVE because you are giving them a good song (which a lot of talented people can do) but "   Collaborate with the up & coming industry your making them a little extra money(off community your publishing), so it’s a win win for them to chose you "   Constantly be producing new material WeShopSongs.com
  23. 23. Mobile + Streaming = FUTURE WeShopSongs.com
  24. 24. q. How do I automate my music career?a. with robots/people/emailThings you need done Answer1.  Time to make your music 1.  Get a team2.  Time to market your new band 2.  Manager will help you market3.  Time to practise 3.  Musicias/Artists/Songwriters4.  Time for shows 4.  Manager will book show5.  Time for Learning 5.  Youtube makes it easy6.  Time for fans 6.  Pay someone to manage your social presence. WeShopSongs.com
  25. 25. this ke it iniving t to ma g y want, then your tors of all you re tha fac , but if hen you doeres always. But at the advice l like bad ckup-plan. W e. Now th to the deviworld really. sound o ba is gam rself the day is may d to have n at to play th selling youing to showg 40 times aen to Th nee u es th orite arket son ion th try, yo % and it tak , and my favent your m ar the sameo other optis industry.indus 100 ness e-inv e he mn th ay , luckiou need to r because wand give the es waves in ow some w ism y y nepot the da adio es, o mak Some h f e the r peoples facyou need t end o are. We lik get in . And o you t me if you akes waves sion wh rus T u will m nclu list en, yo In co WeShopSongs.com
  26. 26. Bye WeShopSongs © 2011

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