The document outlines the marketing responsibilities of an individual including developing annual strategic marketing plans, re-positioning footwear brands through new branding and messaging, designing consumer environments like retail stores and displays, developing advertising programs across various media, directing collateral materials, managing public relations efforts, maintaining trade relations, and planning grass roots promotional events and sponsorships.

1. STRATEGIC PLANNING
Developed annual marketing
plans addressing product
launches, consumer
outreach, trade relations and
marketing budgets.
BRAND
DEVELOPMENT
Led the re-positioning of
multiple footwear brands,
establishing new visual
branding, brand language,
standards, essence, imagery
and core values.

2. CONSUMER
ENVIRONMENTS
Directed the design and
development of visual
marketing programs,
including branded retail
stores, custom shop-in-
shops and P.O.P. displays.

3. ADVERTISING
Developed advertising
programs for print,
broadcast and online
placement. Directed the
creative concepts, ad
content and media selection
for multiple brands.
COLLATERAL
Directed the seasonal
development of sell-in
materials, catalogs, technical
manuals and brand
positioning brochures.

4. PUBLIC RELATIONS
Assembled annual PR plans,
wrote press releases,
managed media tours and
product placement.
TRADE RELATIONS
Spoke at industry events,
provided interviews and
directed seasonal booth
design.
EVENTS &
SPONSORSHIPS
Planned annual schedules
for 70 national grass roots
promotions.