Adam Reynolds is an award-winning copywriter with over nine years experience working for Fortune 500 companies like Target and Marshall Field's. He specializes in strategy, branding, and team leadership. Reynolds has received numerous awards for his work and has pending patents on several Target GiftCard campaigns.

1. adam@adamreynolds.com // // 612.396.9369 adamreynolds.com
adam@adamreynolds.com 612.396.9369 // // adamreynolds.com
OBJECTIVE
OBJECTIVE
Develop clear and engaging creative direction that strengthens great companies and brands
Develop clear and engaging creative direction that strengthens great companies and brands
QUALIFICATIONS
ADAM REYNOLDS QUALIFICATIONS
Motivated, award-winning copywriter with over nine years’ experience in Fortune 500 companies.
COPYWRITER Motivated, award-winning copywriter with over ten years’ experience in Fortune 100
Strong creative vision combined with rational and logical skills. Significant success in delivering
companies. Strong creative vision combined with rational and logical skills. Significant
breakthrough results through unique executions. Passionate mentor who influences diverse, cross-
success in delivering breakthrough results through unique executions. Passionate mentor
functional teams to achieve objectives and meet critical deadlines in an ever-changing environment.
who influences diverse, cross-functional teams to achieve objectives and meet critical
deadlines in an ever-changing environment.
STRENGTHS
Strategy, broadcast, print, talent casting, presentation, branding, agency partnerships,
STRENGTHS and celebrity relationships
team building,
Strategy, broadcast, print, talent casting, presentation, branding, agency partnerships,
team building, and celebrity relationships
EMPLOYMENT
Target Corporation (Minneapolis, MN), Copywriter, 2006–Present
EMPLOYMENT lead, manage, and position Target GiftCards as the world leader in gift card
// Helped
Little & Co. (Minneapolis, MN), Copyin annual sales, numerous national awards, and US patents
design—earning over $1B Director, August 2009–May 2010
// Microsoft: Prepared Microsoft for itsagencies and production studios, including
// Developed strong partnerships with Office for Mac 2011 global launch by creating
messaging frameworks and a copy library to be used worldwide
Warner Brothers, DreamWorks, Hasbro, Radium, Wieden + Kennedy, PMH, Catalyst,
// Target: Took ownership of Target Pharmacy Little & Co., and Make Visual
Babble-on-Recording, Black Design, Knock, marketing materials, and helped the
agency win multiple Target GiftCard designs over Target’s inHouse studio
// Leveraged strategic alliances between merchants, marketing planners, in-house
// Way to Grow: Helped agency partners to hit marketing objectives that produce
creative and external lead the creative development behind a new brand identity,
brand voice, positioning statement, website redesign, and fundraising event for this
substantial results
leading early learning advocate and provider
// Repositioned Target’s B2B GiftCard business to be a leader in incentive programs
// Landscape Structures: Strengthened client/agency relationship through the
//collaboration and and brand voice asnew advertising campaign and magalog series
Created strategy development of a lead writer on Back-to-College and Club Wedd
that showcasedcampaigns, including catalog, print, in-store communications,
bridal registry Landscape Structures’ company pillars
// Le Clos des and events
broadcast, Sources: Created multi-language business cards, brochures, and website
//to attract local andin-store marketing that transformed the Hardlines division (garden,
Developed strong foreign tourists to this Tours, France, bed and breakfast
// MCAD:auto) and made shopping easierthat guests Little & Co. secure the MCAD.edu
home, Wrote an online RFP response for helped
//redesign Target’s 2009 holiday campaign through in-store marketing, product
Framed project
Target Corporation (Minneapolis, MN), Copywriter,designer branding
development and naming, and exclusive 2006–June 2009
// Helped lead, manage, and position Target GiftCards as the worldteam members.
// Initiated “Spark” inspirational speaker series for Target’s creative leader in
Past speakers: Richard Tait (Cranium), Eric Ryan (Method), John Stevenson (Kung Fu
gift card design—earning over $1B in annual sales, numerous national awards,
and US Director), Wendy Keys (Milton Glaser Documentary Director), and
Panda patents
Gardner Design.
// Developed strong partnerships with agencies and production studios, including
Marshall Field’s (Minneapolis, MN), Copywriter, 2000–2006 Wieden + Kennedy, PMH,
Warner Brothers, DreamWorks, Hasbro, Radium,
//Catalyst, Babble-on-Recording, Black Design, Knock, Little & Co., andGlamorama,
Creative consultant and lead writer on high-profile projects, including Make Visual
// Leveraged strategic alliances Paris Flea merchants, marketing planners, in-house
Day of Music, Flower Show, between Market, back-to-school, and seasonal campaigns
//creative and of all Marshall Field’s in-storehit marketing objectives that produce
Ownership external agency partners to visual campaigns
//substantial results
Creative representative for interactive, television, radio, print, in-store signage,
// Repositioned Target’s B2B GiftCard businessdirect mail
window displays, pitch kits, packaging, and to be a leader in incentive programs
// Created strategy and brand voice as lead writer on and page refreshes Club Wedd
// Lead writer for fields.com re-launch, e-mail blasts, Back-to-College and
bridal registry campaigns, including catalog, print, in-store communications,
FREELANCE broadcast, and events
PepperidgeDeveloped strong Realty, Southwestern Remodeling, Make Visual,
// Farm, Lakes Area in-store marketing that transformed the Hardlines division
Friedman’s (garden, home, auto) Strategic Fundraising,easier for guests
Home Improvement, and made shopping McDonald’s (DDB, Sydney, Australia)
// Framed Target’s 2009 holiday campaign through in-store marketing, product
EDUCATION development and naming, and exclusive designer branding
University of St. Thomas (St. inspirational speaker series for Target’s creative team members.
// Initiated “Spark” Paul, MN), B.A. Journalism–Advertising, Minor: Graphic Design
Past speakers: Richard Tait (Cranium), Eric Ryan (Method), John Stevenson
(Kung Fu Panda Director), Wendy Keys (Milton Glaser Documentary Director),
AWARDS and Gardner Design.
AIGA, Telly Awards, Minneapolis Show, Retail Advertising Conference (RAC), Pellegrene Award,
Marshall Award, (Minneapolis, MN), Copywriter, 2000–2006
Big Idea Field’s Élan Awards
// Creative consultant and lead writer on high-profile projects, including
Glamorama, Day of Music, Flower Show, Paris Flea Market, back-to-school,
RECOGNITIONseasonal campaigns
and
// Oprah: “Greatest Gifts” episode, 2007–Target GiftCards
// Ownership of all Marshall Field’s in-store visual campaigns
// How, Print, Graphic Design USA, and ID magazines, Wall Street Journal, New York Times,
// Creative representative for interactive, television, radio, print, in-store signage,
Entertainment Tonight, and WCCO radio (MPLS)
window displays, pitch kits, packaging, and direct mail
// Guinness Book of World Records: “World’s Largest Box of Chocolate”
// Pending patents: Target GiftCards re-launch, e-mail blasts, and page refreshes
// Lead writer for fields.com (9); Approved patent: Target GiftCard multi-pack
// Personal video project honored as the Top 43 comedy video on YouTube.com
FREELANCE
Pepperidge Farm, Lakes Area Realty, Southwestern Remodeling, Make Visual,
INVOLVEMENT
Friedman’sOptionsImprovement, Strategic Fundraising, McDonald’s (DDB, Sydney, Australia),
// Bolder Home youth mentor, 2007–Present
Bolder Options, Free Bikes 4 Kidz
// Target Volunteers, 2006–Present
// University of St. Thomas guest speaker, Introduction to Copywriting class
EDUCATION Northeast Condominiums board member, 2006–2008
// St. Anthony
University of St. Thomas (St. Paul, MN), B.A. Journalism–Advertising, Minor: Graphic Design

2. adam@adamreynolds.com // // 612.396.9369 adamreynolds.com
adam@adamreynolds.com 612.396.9369 // // adamreynolds.com
OBJECTIVE
Develop clear and engaging creative direction that strengthens great companies and brands
AWARDS
AIGA, Telly Awards, Minneapolis Show, Retail Advertising Conference (RAC), Pellegrene
QUALIFICATIONS
ADAM REYNOLDS Award, Big Idea Award, Élan Awards with over nine years’ experience in Fortune 500 companies.
Motivated, award-winning copywriter
COPYWRITER Strong creative vision combined with rational and logical skills. Significant success in delivering
RECOGNITION
breakthrough results through unique executions. Passionate mentor who influences diverse, cross-
// Oprah: “Greatest achieveepisode, 2007–Targetcritical deadlines in an ever-changing environment.
functional teams to Gifts” objectives and meet GiftCards
// How, Print, Graphic Design USA, CMYK, and ID magazines, Wall Street Journal,
STRENGTHSTimes, Entertainment Tonight, and WCCO radio (MPLS)
New York
// Guinness Book of World talent casting, presentation,Box of Chocolate” partnerships,
Strategy, broadcast, print, Records: “World’s Largest branding, agency
team building, and celebrity relationships
// Patents for Target GiftCards: Approved, 5; Pending, 20
// Personal video project honored as the Top 43 comedy video on YouTube.com
EMPLOYMENT
INVOLVEMENT (Minneapolis, MN), Copywriter, 2006–Present
Target Corporation
// Bolder Options youth mentor, 2007–Present Target GiftCards as the world leader in gift card
// Helped lead, manage, and position
// Target Volunteers, 2006–2009 $1B in annual sales, numerous national awards, and US patents
design—earning over
// UniversityDeveloped strong partnerships Introduction to Copywriting class
// of St. Thomas guest speaker, with agencies and production studios, including
// St. Anthony Northeast Condominiums board member, 2006–2008+ Kennedy, PMH, Catalyst,
Warner Brothers, DreamWorks, Hasbro, Radium, Wieden
Babble-on-Recording, Black Design, Knock, Little & Co., and Make Visual
// Leveraged strategic alliances between merchants, marketing planners, in-house
creative and external agency partners to hit marketing objectives that produce
substantial results
// Repositioned Target’s B2B GiftCard business to be a leader in incentive programs
// Created strategy and brand voice as lead writer on Back-to-College and Club Wedd
bridal registry campaigns, including catalog, print, in-store communications,
broadcast, and events
// Developed strong in-store marketing that transformed the Hardlines division (garden,
home, auto) and made shopping easier for guests
// Framed Target’s 2009 holiday campaign through in-store marketing, product
development and naming, and exclusive designer branding
// Initiated “Spark” inspirational speaker series for Target’s creative team members.
Past speakers: Richard Tait (Cranium), Eric Ryan (Method), John Stevenson (Kung Fu
Panda Director), Wendy Keys (Milton Glaser Documentary Director), and
Gardner Design.
Marshall Field’s (Minneapolis, MN), Copywriter, 2000–2006
// Creative consultant and lead writer on high-profile projects, including Glamorama,
Day of Music, Flower Show, Paris Flea Market, back-to-school, and seasonal campaigns
// Ownership of all Marshall Field’s in-store visual campaigns
// Creative representative for interactive, television, radio, print, in-store signage,
window displays, pitch kits, packaging, and direct mail
// Lead writer for fields.com re-launch, e-mail blasts, and page refreshes
FREELANCE
Pepperidge Farm, Lakes Area Realty, Southwestern Remodeling, Make Visual,
Friedman’s Home Improvement, Strategic Fundraising, McDonald’s (DDB, Sydney, Australia)
EDUCATION
University of St. Thomas (St. Paul, MN), B.A. Journalism–Advertising, Minor: Graphic Design
AWARDS
AIGA, Telly Awards, Minneapolis Show, Retail Advertising Conference (RAC), Pellegrene Award,
Big Idea Award, Élan Awards
RECOGNITION
// Oprah: “Greatest Gifts” episode, 2007–Target GiftCards
// How, Print, Graphic Design USA, and ID magazines, Wall Street Journal, New York Times,
Entertainment Tonight, and WCCO radio (MPLS)
// Guinness Book of World Records: “World’s Largest Box of Chocolate”
// Pending patents: Target GiftCards (9); Approved patent: Target GiftCard multi-pack
// Personal video project honored as the Top 43 comedy video on YouTube.com
INVOLVEMENT
// Bolder Options youth mentor, 2007–Present
// Target Volunteers, 2006–Present
// University of St. Thomas guest speaker, Introduction to Copywriting class
// St. Anthony Northeast Condominiums board member, 2006–2008