64.8 Million Americans drink over 106 Billion
dollars worth of beer a year. There are only a
handful of apps on the landscape that show this
valuable market where to get their favorite beer
and most of them are inaccurate or spotty at best
since the data is crowdsourced.
We can provide this thirsty market with the most
accurate, up to date beer location data opening up
an opportunity to sell consumption data to the
breweries while offering an automated ad platform.
When beer seekers want to drink their brand of beer
they’re guessing that the bar they’re meeting their
buddies at carries what they want. If our user wants
a micro brew it’s a real gamble.
There are crowdsourced apps that will show bar
reviews and maybe some of the beers the bar has if
the crowdsources bother to enter that data. What’s
On Tap solves this problem using big data that will
accurately show all beers available while on the go.
We provide a simple and powerful interface allowing
our users to find what they want.
1. Show all beers near you
2. Search for a certain beer near you
3. Show all beers at a barstore location
Our data is so good and accurate because it’s not
crowdsourced but is sourced straight from the
distributor. With this data feed we can show every
beer that’s sold at any location including all micro
We are a pre-revenue start-up with excellent traction
looking to monetize our app in the following ways:
1. Ad placement in the app (Google AdsBreweries)
2. Proximity alerts for users from breweries
3. Sell real-time consumption data to breweries
through our API implementation
1. Including user demographic, user proximity,
user consumption and barstore data …
4. Sell OnDemand Reports to Breweries not able to
take advantage of our API offering
Marketing & Growth
Breweries: We’ll get in front of the 3600 non-brew pub
breweries through various campaigns including, face to face
starting from the top down, trade show attendance, email
marketing, trade paper publications and association proxy
introductions. From here we’ll get their marketing dollars to
push their beers to our user base through in-app ads and
proximity alert advertising.
App Users: We’ll advertise heavily on all relevant sports
arena events while piggy backing our logo placement on
supporting brewery's advertising campaigns, web sites,
emails and customer communications.
Tim Hagerty – Founding Member CEO CTO. Tim has been creating
automated solutions for over 10 years and has 2 patents to his name
for unique automation software. Tim has most recently served as CTO
of GCC Innovative Technologies where he creates and brings to
market web based automation solutions. Tim is also a beer enthusiast
who’s looking to bring the data world and the beer consumption world
together for mutual benefit.
Oscar Andino – Founding Member Lead Marketing Executive. Oscar
is a first generation American born to Guatemalan parents and has
been in the marketing and bar industry for over 7 years. Oscar has
closed more deals and sold more beer than can be measured.
Through Oscar’s role as lead marketing executive he will bring the
same tenacity and planning to this role as he signs up both Breweries
and app users alike.
Development, office and advertising costs drive the majority of
expenses while the revenue portion reflects ad revenue and
an increasing scale of API data sales per the US based
brewery market starting at a .001% penetration ending with
15% market share for API access sales. We feel this is
FY1 FY2 FY3 FY4 FY5
Number of app users 50,000 500,000 3,000,000 4,500,000 7,500,000
Revenues $ 850,000.00 $ 7,600,000.00 $ 45,100,000.00 $ 67,600,000.00 $ 112,600,000.00
Direct Expense $ 750,000.00 $ 1,250,000.00 $ 1,450,000.00 $ 1,650,000.00 $ 2,000,000.00
Gross Profit $ 100,000.00 $ 6,350,000.00 $ 43,650,000.00 $ 65,950,000.00 $ 110,600,000.00
Gross Profit (%) 12% 84% 97% 98% 98%
Other Expenses $ 150,000.00 $ 250,000.00 $ 350,000.00 $ 500,000.00 $ 1,000,000.00
EBITDA $ (50,000.00) $ 6,100,000.00 $ 43,300,000.00 $ 65,450,000.00 $ 109,600,000.00
Depreciation $ - $ - $ - $ - $ -
Amortization $ - $ - $ - $ - $ -
Interest Expense $ - $ - $ - $ - $ -
Income Tax Expense $ - $ 2,135,000.00 $ 15,155,000.00 $ 22,907,500.00 $ 38,360,000.00
Net Income $ (50,000.00) $ 3,965,000.00 $ 28,145,000.00 $ 42,542,500.00 $ 71,240,000.00
We are an integral cog in the larger beer machinery in
that we provide a full life cycle of beer consumption
with unique value to all involved parties based on
valuable new data collected on multiple fronts.
We’re unique in that we provide a service to our end
user that no one has ever done before while providing
consumption data and an automated real-time
advertising platform. Our knowledge of big data and
automation technologies is driving this collaboration
and adding value to every party involved.
We are seeking to raise $3.5 Million dollars in
investment in exchange for 20% equity share of our
company. We would like to raise this amount by Aug
15th 2016 and being a new offering are 100% owned.
Technology / Product development/ Capital expenses /
IP patent, copy write, trademark work / Reserves $750 K
Founder salaries $400 K
Sales & Marketing / Travel / Support $1.25 MIL