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Whats on tap investor slides


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This is a our main investor presentation that conveys our platform, what we have, what we're projecting and what we're looking to raise in terms of investment dollars.

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Whats on tap investor slides

  1. 1. Investor Pitch Deck
  2. 2. Vision / Elevator Pitch We are Google Maps for Beer on Tap
  3. 3. Traction Completed In Process
  4. 4. Market Opportunity 64.8 Million Americans drink over 106 Billion dollars worth of beer a year. There are only a handful of apps on the landscape that show this valuable market where to get their favorite beer and most of them are inaccurate or spotty at best since the data is crowdsourced. We can provide this thirsty market with the most accurate, up to date beer location data opening up an opportunity to sell consumption data to the breweries while offering an automated ad platform.
  5. 5. The Problem When beer seekers want to drink their brand of beer they’re guessing that the bar they’re meeting their buddies at carries what they want. If our user wants a micro brew it’s a real gamble. Current Solutions There are crowdsourced apps that will show bar reviews and maybe some of the beers the bar has if the crowdsources bother to enter that data. What’s On Tap solves this problem using big data that will accurately show all beers available while on the go.
  6. 6. Product Service We provide a simple and powerful interface allowing our users to find what they want. 1. Show all beers near you 2. Search for a certain beer near you 3. Show all beers at a barstore location Our data is so good and accurate because it’s not crowdsourced but is sourced straight from the distributor. With this data feed we can show every beer that’s sold at any location including all micro brews automatically.
  7. 7. Revenue Model We are a pre-revenue start-up with excellent traction looking to monetize our app in the following ways: 1. Ad placement in the app (Google AdsBreweries) 2. Proximity alerts for users from breweries 3. Sell real-time consumption data to breweries through our API implementation 1. Including user demographic, user proximity, user consumption and barstore data … 4. Sell OnDemand Reports to Breweries not able to take advantage of our API offering
  8. 8. Marketing & Growth Strategy Breweries: We’ll get in front of the 3600 non-brew pub breweries through various campaigns including, face to face starting from the top down, trade show attendance, email marketing, trade paper publications and association proxy introductions. From here we’ll get their marketing dollars to push their beers to our user base through in-app ads and proximity alert advertising. App Users: We’ll advertise heavily on all relevant sports arena events while piggy backing our logo placement on supporting brewery's advertising campaigns, web sites, emails and customer communications.
  9. 9. Team Tim Hagerty – Founding Member CEO CTO. Tim has been creating automated solutions for over 10 years and has 2 patents to his name for unique automation software. Tim has most recently served as CTO of GCC Innovative Technologies where he creates and brings to market web based automation solutions. Tim is also a beer enthusiast who’s looking to bring the data world and the beer consumption world together for mutual benefit. Oscar Andino – Founding Member Lead Marketing Executive. Oscar is a first generation American born to Guatemalan parents and has been in the marketing and bar industry for over 7 years. Oscar has closed more deals and sold more beer than can be measured. Through Oscar’s role as lead marketing executive he will bring the same tenacity and planning to this role as he signs up both Breweries and app users alike.
  10. 10. Financials Development, office and advertising costs drive the majority of expenses while the revenue portion reflects ad revenue and an increasing scale of API data sales per the US based brewery market starting at a .001% penetration ending with 15% market share for API access sales. We feel this is conservative. FY1 FY2 FY3 FY4 FY5 Number of app users 50,000 500,000 3,000,000 4,500,000 7,500,000 Revenues $ 850,000.00 $ 7,600,000.00 $ 45,100,000.00 $ 67,600,000.00 $ 112,600,000.00 Direct Expense $ 750,000.00 $ 1,250,000.00 $ 1,450,000.00 $ 1,650,000.00 $ 2,000,000.00 Gross Profit $ 100,000.00 $ 6,350,000.00 $ 43,650,000.00 $ 65,950,000.00 $ 110,600,000.00 Gross Profit (%) 12% 84% 97% 98% 98% Other Expenses $ 150,000.00 $ 250,000.00 $ 350,000.00 $ 500,000.00 $ 1,000,000.00 EBITDA $ (50,000.00) $ 6,100,000.00 $ 43,300,000.00 $ 65,450,000.00 $ 109,600,000.00 Depreciation $ - $ - $ - $ - $ - Amortization $ - $ - $ - $ - $ - Interest Expense $ - $ - $ - $ - $ - Income Tax Expense $ - $ 2,135,000.00 $ 15,155,000.00 $ 22,907,500.00 $ 38,360,000.00 Net Income $ (50,000.00) $ 3,965,000.00 $ 28,145,000.00 $ 42,542,500.00 $ 71,240,000.00
  11. 11. Competition We are an integral cog in the larger beer machinery in that we provide a full life cycle of beer consumption with unique value to all involved parties based on valuable new data collected on multiple fronts. We’re unique in that we provide a service to our end user that no one has ever done before while providing consumption data and an automated real-time advertising platform. Our knowledge of big data and automation technologies is driving this collaboration and adding value to every party involved.
  12. 12. Investment We are seeking to raise $3.5 Million dollars in investment in exchange for 20% equity share of our company. We would like to raise this amount by Aug 15th 2016 and being a new offering are 100% owned. Capital outlay: Technology / Product development/ Capital expenses / equipment $1.1 MIL IP patent, copy write, trademark work / Reserves $750 K Founder salaries $400 K Sales & Marketing / Travel / Support $1.25 MIL