IPTV delivers cable TV programming over a private network to a set-top box connected to a television, using content delivery networks to optimize quality. TV Everywhere allows cable subscribers to access cable programming on internet-connected devices but requires a cable subscription. Both aim to compete with over-the-top services and stem cord-cutting, while traditional cable and phone lines once provided separate TV and telephone services delivered over separate lines into homes.

1. What’s the
difference
between IPTV &
TV Everywhere?

2. First...
some historical context

3. Once upon a time, there was only one line
wired from the street into your home

4. It was the phone line

5. It enabled your
landline phone service

6. Then came TV

7. An antenna picked up
signals from television
towers and sent them
to your TV set

8. That worked well for a while but
eventually people wanted more

9. They wanted hundreds of channels
and better picture quality

10. Cable TV was born
And with it... a second line into your home

11. Life was simple
Phone Line
Telco network
CATV Line
Cable Company network
The phone line delivered
your landline service
The cable line delivered
your television service

12. But...
things didn’t stay simple

13. With the rise of the Internet,
phone & cable companies rushed
in to provide data services

14. The Cable versus DSL battle had begun

15. Cable operators soon rolled out the “triple play”
Cable TV High speed internet Digital voice

16. Telephone operators followed suit
TVHigh speed internet
Phone

17. Fast forward to today

18. Consumers can enjoy high quality programs over
the Internet using free or low priced OTT services

19. This has led some cable
customers to cut the cord

20. To curb defections,
cable companies have
responded with
TV Everywhere

21. TV Everywhere delivers cable programming
over the internet to all your connected devices
CATV Line
Cable Company network

22. However, to enjoy TV Everywhere you still
need to subscribe to a cable TV service

23. Telecom companies are
moving in the other direction
Meanwhile...

24. Pushing online video content to TV

25. Why?

26. Because consumers
are cutting the cord
on their landline
phone service too

27. The phone companies need to
replace that lost landline revenue

28. So they are launching IPTV services that
stream content over a private network
to a set top box connected to your television set
101010101
010101010 Phone Line
Telco network
101010101
010101010 <<

29. To be competitive, IPTV will need to
match the quality & reliability of cable TV
Buffering and other delays won’t
be tolerated on a big screen TV

30. To optimize quality, IPTV services
use content delivery networks (CDNs)

31. CDNs store content across
a network of geographically
distributed servers

32. By caching content across the
globe and distributing
it from servers near the
end customer, CDNs speed
delivery and improve quality

33. Consumers win
because their
content is delivered
more quickly and
with better quality
IPTV providers win
because they increase
customer satisfaction

34. To assure quality, IPTV providers must monitor their CDNs in
order to handle peak demand and quickly fix problems

35. That’s where Skytide comes in

36. Skytide helps IPTV operators, CDNs, ISPs and content
providers to measure every aspect of their operations
• QoS
• Capacity Planning
• Content Management
• Billing

37. Leading service providers depend on Skytide to optimize
streaming performance, reduce costs and maximize quality
Argentina

38. For more information, visit www.skytide.com
Or read these Skytide reports
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