GENBAND Intelligent IPX Solution
              May 2012
GENBAND Intelligent IPX Solution




IPX at a Glance                                                           Provided they follow commonly agreed upon technical speci-
As more fixed and mobile carriers and service providers                   fication and use consistent commercial models, a variety of
increasingly move to IP-based networks, the complexity                    carriers, including wholesale International Long Distance (ILD)
required to interconnect these networks grows dramatically.               operators, IP transit carriers, or GRX operators, can offer IPX
Strategies for interconnecting IP networks, including those               services. The GSMA IPX architecture was granted additional
based on heterogeneous access technologies, have been ad                  legitimacy in late 2010, when it was adopted as a baseline
hoc to date, resulting in solutions that do not provide well-             for an interconnect specification composed by the I3 Forum,
defined IP connection models, guaranteed Quality of Service               a consortium of nearly 40 predominantly fixed telecommuni-
(QoS) and Service Level Agreements (SLAs), or a standard-                 cations providers.
ized economic model for interconnect compensation.
                                                                          While the consensus forming around the IPX specification for
The GSMA-defined IP eXchange (IPX) solution was created to                next-generation IP voice and data interconnection has helped
address these issues. IPX is a standards-based, secure and quality-       to jumpstart the fledging market, several industry trends and
enabled managed IP network for delivering interactive multimedia          technological advances are now creating additional demand
services across any type of service provider’s network, including         for the secure and guaranteed exchange of multimedia ser-
fixed, mobile, cable, ISPs, ASPs, and Over the Top (OTT).                 vices. The rapid build-up of LTE-based mobile networks, many
                                                                          to be underlined by an IP Multimedia Subsystem (IMS)-based
                                                                          infrastructure, for example, is expected by industry observers
                                                                          to incentivize mobile operators to form partnerships with IPX
                                                                          providers, potentially accelerating the growth and develop-
                                                                          ment of IPX services.


                                                                          Benefits of IPX
                                                                          A key advantage telecom service providers hold over OTT
                                                                          players is service quality. Quality is paramount to the success
                                                                          of mobile service providers in particular. Achieving end-to-
                                                                          end service quality is not a trivial endeavor, however, as mo-
                                                                          bile operators are challenged by over-the-air packet loss and
                                                                          propagation delay. An IPX-based transit route, accordingly,
                                                                          is viewed by many operators as the only acceptable intercon-
                                                                          nection option that can guarantee service quality.


                                                                          Potential costs reductions is another benefit. The steady
The IPX specification provides a blueprint for the construc-              erosion of per-minute long distance charges and the wide
tion of a next-generation interconnect solution that conforms             penetration of alternate IP termination options offered by OTT
to four key principles (see below), which the GSMA has                    providers, threatens the sustainability and growth of carri-
deemed vital for a successful IP Interworking solution.                   ers, such as Wholesale ILD providers, whose business model
                                                                          heavily relies on high-volume origination and termination
1.	 Openness to connect all types of service providers                    of voice minutes. IPX offers these carriers the opportunity to
2.	 Guaranteed quality                                                    create new monetization opportunities, such as charging for
3.	 Cascading payments                                                    guaranteed quality of services or new interconnection op-
4.	 Extremely efficient connectivity regime – one contract,               tions, including transit only interconnection and service-based
     many connections.                                                    bilateral and multi-lateral interconnections. To GRX operators,
                                                                          the opportunity exists to create new revenue on top of exist-
                                                                          ing volume-based data interconnection by evolving toward
                                                                          IPX compliance.


                                                                      2
GENBAND Intelligent IPX Solution




Additional IPX benefits are summarized in the following chart:         IPX Challenges
                                                                       Interconnecting disparate TDM networks is far simpler than
 Benefits to IPX Providers        Benefits to Service Providers        the interworking of IP-based networks because much of the
 Provides value-added             Enables competitive differ-          complexity of TDM interconnect has been worked out over
 services, such as interwork-     entiation by delivering new          recent decades. Moreover, TDM communication is governed
 ing between mobile and           interactive IP services, such        largely by a single control protocol and media type (voice).
 fixed operators, by enabling     as voice, video and mes-             Accordingly, the interworking of IP traffic, which involves
 signaling normalization and      saging, over an end-to-end           multiple control protocols and media types, poses significant
 media transcoding                IP network                           challenges. The IPX, therefore, is tasked with overcoming
 The ability to increase          Allows service providers to          multiple barriers that are not associated with TDM interwork-
 revenue by charging for          effectively compete with OTT         ing. To overcome these barriers, an IPX provider must have
 guaranteed-quality VoIP ser-     players by delivering guar-          the ability to offer service providers the following:
 vices across fixed, mobile,      anteed quality of service
 and OTT service providers                                             •	   Awareness and deep visibility into services being
 Provides differentiated multi-   Obtain both technical and                 exchanged
 service, multi-lateral intercon- commercial interoperability          •	   Enforcement of quality of service at each interconnect
 nect over the same intercon-     assurance                                 hand-off
 nection backed up by SLA                                              •	   Ability to assure end-to-end security and quality
 and quality assurance                                                 •	   Mitigation of interoperability risks
 Enable secure and seamless       Ease technical, commercial,          •	   Ability to maintain per-service, per-connectivity-based
 interconnections between         and administrative burden                 SLAs
 service providers and appli-     to maintain multiple bilateral       •	   Correlation of session records for accurate billing and
 cation/ content providers        agreements by having single               mediation
                                  contract with IPX provider
                                  for multiple interconnections        The IPX Proxy
 Provides new services such       Reduces CAPEX and OPEX               The critical element in an IPX network is the IPX proxy.
 as VoLTE roaming across          to maintain multiple tech-           Located at the borders of an IPX network, the IPX proxy’s
 IMS networks and RCS-e           nologies to interconnect with        main functions are to provide security and interoperability,
 interconnects across islands     peering partners                     enforce quality and commercial policies, account for all sessions
 of mobile networks                                                    that traverse the IPX provider’s network and provide advanced

 Offers new session-based         Extends service reachability         policy-based routing. To provide these functions in an IPX setting,

 rather than minute based         by interconnecting with a            a market-ready IPX proxy solution should feature strict compli-

 services, by providing inter-    large community of service           ance with the requirements of the GSMA IPX specification, as

 connects for rich IP-based       providers across the globe           well as offer a resume of extensive deployment in major IPX

 multimedia services such as                                           networks around the globe.

 VoIP, video telephony, IM,
 presence, image transfers,                                            GENBAND Intelligent IPX Solution
 and video transfers, etc.                                             GENBAND is a market-leading supplier of next-generation
                                                                       voice and multimedia infrastructure equipment. The GENBAND
                                  Improve their time-to-market
                                                                       Intelligent IPX solution enables secure and seamless IP intercon-
                                  to deliver new services
                                                                       nection of fixed and mobile voice and multi-media traffic. Unlike
                                  backed up with QoS and
                                                                       solutions that address only a portion of IP interconnect require-
                                  SLAs
                                                                       ments, GENBAND’s Intelligent IPX solution is a standards-based,
                                                                       single-vendor solution that enables the interworking of traffic
                                                                       from GSM and non-GSM operator networks, TDM-based fixed and
                                                                       mobile networks, and SIP-based VoIP and multimedia networks.


                                                                   3
GENBAND Intelligent IPX Solution




GENBAND Intelligent IPX Solution Architecture




GENBAND’s standards-compliant, secure, simple and modu-               diversity ensures broad global coverage and service extendibil-
lar architecture enables IPX providers to offer predictable           ity to any service provider, including TDM, IP, Cable, OTT, ASP
interconnection services with robust security and seamless            or ISP , irrespective of the mobile or fixed origin or destination
interworking between myriad devices, protocols and net-               of traffic. A complete list of protocol and specification support is
works. The scalable commercial offering assists operators in          contained in the following chart.
launching new revenue-generating services that are backed
up by service level agreements (SLAs) that can be matched             GENBAND IP Solution Offers Market-Leading
against each diverse service flow.                                    Protocol Diversity


GENBAND’s IPX solution provides unmatched capabilities:


Robust security: Security features include topology hiding,
B2BUA, IP rate limiting, TLS, IPSec, SRTP, access control list,
dynamic blacklisting, authentication, media filtering, traffic
policing, deep packet inspection, logging and auditing.


Any-to-Any Interconnection: Supports interfaces such as
C7/SS7, Bearer Independent Call Control (BICC) for legacy
mobile interconnects, SIP, SIP-I (with large number of national
and international ISUP variants), SIP-T, H.323 and Nb/Nc. This


                                                                  4
GENBAND Intelligent IPX Solution



Seamless interworking: The GENBAND IPX solution en-                      Intuitive routing: To further improve the quality of inter-
ables seamless interworking between adjacent networks owned              connects, GENBAND’s IPX solution ensures route quality,
by multiple operators for the delivery of voice and multimedia           performance, and profitability through global addressing
services. It provides a wide range of flexible policies to seam-         and routing based on criteria such as cost Least Cost Routing
lessly interoperate multi-vendor and multi-protocol environments         (LCR), profitability, percentage distribution, network analytics
utilizing different network addressing technologies, whether             and service quality and route availability. The GENBAND
IPv4, IPv6 or variations of SIP. It provides IP-to-IP media trans-       solution supports standard interfaces to query external route
coding and trans-rating with extensive codec support for fixed           servers using ENUM or SIP Redirect (RFC 4904), enabling
and wireless interconnects.                                              the blending of on-board route policies with external route
                                                                         databases.
SMART interconnects: In addition to supporting basic
QoS assurance mechanisms, such as traffic classification using           Simple and sensible operations: A major require-
DSCP marking and CLID transparency, GENBAND’s IPX solu-                  ment of network operators is that new platforms can easily
tion provides Session Management Analytics and Reporting                 integrate into existing infrastructure and back-office systems,
(SMART) Management. SMART Management is designed to                      ensuring that Operations, Administration, Maintenance, and
monitor, analyze, report and enforce network-wide quality and            Provisioning (OAM&P) costs are minimized. GENBAND’s IPX
performance at interconnection points on IPX proxies. It pro-            proxy simplifies operations by providing easy-to-use menu-
vides extensive service visibility with built-in Key Performance         driven controls to centrally manage, provision, and administer
Indicators (KPIs) to monitor network- and service-level quality          the quality and performance of all interconnection points
at each interconnect hand-off and enforces policies to assure            across the entire network.
SLAs.
                                                                         Detailed billing and settlement: Ensuring the traffic
While a properly designed IPX proxy ensures a secure, robust             traversing an IPX provider’s network is properly monetized
and interoperable IP border, the SMART management solution               is a paramount concern. The GENBAND solution produces
provides visibility into the traffic that traverses the network          authoritative session detail records (SDR) for every session
edge, adding the analytical capabilities to dynamically modify           type -- (voice, video and IM) – providing more than 100 fields
the call routing behavior based on a combination of business             of information that can be utilized for billing, settlement,
policies, network QoS and interconnect performance. The                  performance measurement, and troubleshooting.
result is a network that is not only robust and secure, but one
that provides the business flexibility needed to deliver high            Lower total cost of ownership (TCO): The GENBAND
quality services.                                                        IPX proxy delivers several unique capabilities designed
                                                                         to drive costs out of the overall IPX solution. The solution’s
GENBAND SMART Management Solution                                        architecture enables operators to build new services without
                                                                         adding new hardware, a critical cost element for operators.
                                                                         GENBAND’s IPX is complemented by a common manage-
                                                                         ment system that further enables operational costs reduc-
                                                                         tion. By delivering the solution on commercial off-the-shelf
                                                                         hardware, with common sparing and inventory for multiple
                                                                         applications functions, the GENBAND IPX proxy offers excel-
                                                                         lent investment protection. Another TCO-reduction feature of
                                                                         GENBAND’s IPX proxy is a media transcoding solution with
                                                                         a centralized pool of DSP resources that can be shared by
                                                                         multiple IPX proxies. This further enables cost reductions by
                                                                         optimizing the utilization of expensive DSP resources.




                                                                     5
GENBAND Intelligent IPX Solution




Turn-key solution deployment: GENBAND’s state-                         into the IPX network. Virtualization also enables a unique op-
of-art professional services capabilities complement its IPX           portunity for IPX providers to generate new revenue streams
solution with skilled personnel to assist IPX providers at every       by offering managed and hosted SBC services to service
step in the adoption process -- from design through deploy-            providers and other international wholesale carriers.
ment and service management. GENBAND leverages best
practices and years of experience in migrating more than 40            GENBAND IPX Solution Elements
million TDM lines to IP to provide turn-key implementation of          GENBAND’s end-to-end, standards-based IPX solution utilizes
an IPX solution with end-to-end accountability.                        GENBAND’s S3 Intelligent Session Border Control-
                                                                       ler, G-Series media gateways, C-Series call control
Delivery of new revenue opportunities: GENBAND’s                       and GENView RSM. The S3 SBC provides advanced
IPX solution creates new opportunities for growth and                  IP In¬terconnect and IPX proxy functions, such as session
ex¬pansion by enabling operators to expand their network               management, security, policy enforcement, IP signaling and
capabilities and offer new types of services. These new                media protocol interworking and advanced real-time session
service opportunities, which are highlighted in the following          monitoring and management. The market-leading G-Series me-
chart, are intuitively segmented into four classes.                    dia gateways provide interworking and transcoding of voice
                                                                       and multimedia across IP, TDM, fixed and mobile networks.
Opening up New Revenue Opportunities                                   GENBAND’s C-Series call control solutions provide media
                                                                       resource and gateway control, as well as IP-to-TDM signaling
                                                                       interworking (SIGTRAN, SS7, BICC) and advanced voice and
                                                                       multimedia services. Common management is provided by the
                                                                       GenView™ network management system with built in SMART
                                                                       Management solution.


                                                                       GENBAND’s IPX solution is further differentiated from com-
                                                                       peting platforms when delivered on the GENBAND GE-
                                                                              TM
                                                                       NiUS        platform, the industry’s only unified IP switching and
                                                                       networking platform supporting multi-purpose IP solutions.
                                                                       The GENiUS platform integrates all the components – secu-
                                                                       rity, interworking, call control, routing, media handling, and
                                                                       management – in a scalable IPX offering. The ATCA-based
                                                                       GENiUS platform includes and advanced middleware layer
                                                                       (GENWare) and an integrated common management layer
Virtualized SBC: Built on the market-leading GENBAND                   (GENView) that enables operational simplicity.
S3TM SBC, the GENBAND IPX proxy solution is unique in sup-
porting a virtualized environment, allowing a single system to
be segmented into multiple, virtual ones. Each partition can
be managed and branded individually, allowing operators
to construct a “cloud-based” offering. This capability also
removes the requirements for IPX operators to deploy SBCs as
dedicated hardware for each service provider interconnect




                                                                   6
GENBAND Intelligent IPX Solution




Extend Your Network without Limits with
GENBAND Intelligent IPX Solution
With the communications industry continuing to evolve at a
rapid pace, operators require solutions that can solve today’s
requirements and adapt to meet tomorrow’s challenges.
Operators pursuing opportunity in the IPX environment
require solutions that can assure complex services integrate
and operate across multiple technological ecosystems and
do so while providing a higher level of service quality than
ever before. GENBAND’s Intelligent IPX solution has been
designed to meet the needs of IPX providers, enabling the
secure, simple, and scalable support of multimedia session
connectivity between diverse IP networks.



About GENBAND
GENBAND is a global leader of IP infrastructure solutions,
enabling enterprise, service and content providers around the
world to evolve communications networks through IP innova-
tion. The Company offers market-leading Switching, Ap-
plications, Networking and Service solutions, with products
deployed in over 600 customer networks spanning more than
80 countries. GENBAND is headquartered in Frisco, Texas,
and has vast resources in R&D, sales and support spanning
more than 50 countries. To learn more, visit us on the web at
www.GENBAND.com.




                                                                 7

IPX Solution

  • 1.
    GENBAND Intelligent IPXSolution May 2012
  • 2.
    GENBAND Intelligent IPXSolution IPX at a Glance Provided they follow commonly agreed upon technical speci- As more fixed and mobile carriers and service providers fication and use consistent commercial models, a variety of increasingly move to IP-based networks, the complexity carriers, including wholesale International Long Distance (ILD) required to interconnect these networks grows dramatically. operators, IP transit carriers, or GRX operators, can offer IPX Strategies for interconnecting IP networks, including those services. The GSMA IPX architecture was granted additional based on heterogeneous access technologies, have been ad legitimacy in late 2010, when it was adopted as a baseline hoc to date, resulting in solutions that do not provide well- for an interconnect specification composed by the I3 Forum, defined IP connection models, guaranteed Quality of Service a consortium of nearly 40 predominantly fixed telecommuni- (QoS) and Service Level Agreements (SLAs), or a standard- cations providers. ized economic model for interconnect compensation. While the consensus forming around the IPX specification for The GSMA-defined IP eXchange (IPX) solution was created to next-generation IP voice and data interconnection has helped address these issues. IPX is a standards-based, secure and quality- to jumpstart the fledging market, several industry trends and enabled managed IP network for delivering interactive multimedia technological advances are now creating additional demand services across any type of service provider’s network, including for the secure and guaranteed exchange of multimedia ser- fixed, mobile, cable, ISPs, ASPs, and Over the Top (OTT). vices. The rapid build-up of LTE-based mobile networks, many to be underlined by an IP Multimedia Subsystem (IMS)-based infrastructure, for example, is expected by industry observers to incentivize mobile operators to form partnerships with IPX providers, potentially accelerating the growth and develop- ment of IPX services. Benefits of IPX A key advantage telecom service providers hold over OTT players is service quality. Quality is paramount to the success of mobile service providers in particular. Achieving end-to- end service quality is not a trivial endeavor, however, as mo- bile operators are challenged by over-the-air packet loss and propagation delay. An IPX-based transit route, accordingly, is viewed by many operators as the only acceptable intercon- nection option that can guarantee service quality. Potential costs reductions is another benefit. The steady The IPX specification provides a blueprint for the construc- erosion of per-minute long distance charges and the wide tion of a next-generation interconnect solution that conforms penetration of alternate IP termination options offered by OTT to four key principles (see below), which the GSMA has providers, threatens the sustainability and growth of carri- deemed vital for a successful IP Interworking solution. ers, such as Wholesale ILD providers, whose business model heavily relies on high-volume origination and termination 1. Openness to connect all types of service providers of voice minutes. IPX offers these carriers the opportunity to 2. Guaranteed quality create new monetization opportunities, such as charging for 3. Cascading payments guaranteed quality of services or new interconnection op- 4. Extremely efficient connectivity regime – one contract, tions, including transit only interconnection and service-based many connections. bilateral and multi-lateral interconnections. To GRX operators, the opportunity exists to create new revenue on top of exist- ing volume-based data interconnection by evolving toward IPX compliance. 2
  • 3.
    GENBAND Intelligent IPXSolution Additional IPX benefits are summarized in the following chart: IPX Challenges Interconnecting disparate TDM networks is far simpler than Benefits to IPX Providers Benefits to Service Providers the interworking of IP-based networks because much of the Provides value-added Enables competitive differ- complexity of TDM interconnect has been worked out over services, such as interwork- entiation by delivering new recent decades. Moreover, TDM communication is governed ing between mobile and interactive IP services, such largely by a single control protocol and media type (voice). fixed operators, by enabling as voice, video and mes- Accordingly, the interworking of IP traffic, which involves signaling normalization and saging, over an end-to-end multiple control protocols and media types, poses significant media transcoding IP network challenges. The IPX, therefore, is tasked with overcoming The ability to increase Allows service providers to multiple barriers that are not associated with TDM interwork- revenue by charging for effectively compete with OTT ing. To overcome these barriers, an IPX provider must have guaranteed-quality VoIP ser- players by delivering guar- the ability to offer service providers the following: vices across fixed, mobile, anteed quality of service and OTT service providers • Awareness and deep visibility into services being Provides differentiated multi- Obtain both technical and exchanged service, multi-lateral intercon- commercial interoperability • Enforcement of quality of service at each interconnect nect over the same intercon- assurance hand-off nection backed up by SLA • Ability to assure end-to-end security and quality and quality assurance • Mitigation of interoperability risks Enable secure and seamless Ease technical, commercial, • Ability to maintain per-service, per-connectivity-based interconnections between and administrative burden SLAs service providers and appli- to maintain multiple bilateral • Correlation of session records for accurate billing and cation/ content providers agreements by having single mediation contract with IPX provider for multiple interconnections The IPX Proxy Provides new services such Reduces CAPEX and OPEX The critical element in an IPX network is the IPX proxy. as VoLTE roaming across to maintain multiple tech- Located at the borders of an IPX network, the IPX proxy’s IMS networks and RCS-e nologies to interconnect with main functions are to provide security and interoperability, interconnects across islands peering partners enforce quality and commercial policies, account for all sessions of mobile networks that traverse the IPX provider’s network and provide advanced Offers new session-based Extends service reachability policy-based routing. To provide these functions in an IPX setting, rather than minute based by interconnecting with a a market-ready IPX proxy solution should feature strict compli- services, by providing inter- large community of service ance with the requirements of the GSMA IPX specification, as connects for rich IP-based providers across the globe well as offer a resume of extensive deployment in major IPX multimedia services such as networks around the globe. VoIP, video telephony, IM, presence, image transfers, GENBAND Intelligent IPX Solution and video transfers, etc. GENBAND is a market-leading supplier of next-generation voice and multimedia infrastructure equipment. The GENBAND Improve their time-to-market Intelligent IPX solution enables secure and seamless IP intercon- to deliver new services nection of fixed and mobile voice and multi-media traffic. Unlike backed up with QoS and solutions that address only a portion of IP interconnect require- SLAs ments, GENBAND’s Intelligent IPX solution is a standards-based, single-vendor solution that enables the interworking of traffic from GSM and non-GSM operator networks, TDM-based fixed and mobile networks, and SIP-based VoIP and multimedia networks. 3
  • 4.
    GENBAND Intelligent IPXSolution GENBAND Intelligent IPX Solution Architecture GENBAND’s standards-compliant, secure, simple and modu- diversity ensures broad global coverage and service extendibil- lar architecture enables IPX providers to offer predictable ity to any service provider, including TDM, IP, Cable, OTT, ASP interconnection services with robust security and seamless or ISP , irrespective of the mobile or fixed origin or destination interworking between myriad devices, protocols and net- of traffic. A complete list of protocol and specification support is works. The scalable commercial offering assists operators in contained in the following chart. launching new revenue-generating services that are backed up by service level agreements (SLAs) that can be matched GENBAND IP Solution Offers Market-Leading against each diverse service flow. Protocol Diversity GENBAND’s IPX solution provides unmatched capabilities: Robust security: Security features include topology hiding, B2BUA, IP rate limiting, TLS, IPSec, SRTP, access control list, dynamic blacklisting, authentication, media filtering, traffic policing, deep packet inspection, logging and auditing. Any-to-Any Interconnection: Supports interfaces such as C7/SS7, Bearer Independent Call Control (BICC) for legacy mobile interconnects, SIP, SIP-I (with large number of national and international ISUP variants), SIP-T, H.323 and Nb/Nc. This 4
  • 5.
    GENBAND Intelligent IPXSolution Seamless interworking: The GENBAND IPX solution en- Intuitive routing: To further improve the quality of inter- ables seamless interworking between adjacent networks owned connects, GENBAND’s IPX solution ensures route quality, by multiple operators for the delivery of voice and multimedia performance, and profitability through global addressing services. It provides a wide range of flexible policies to seam- and routing based on criteria such as cost Least Cost Routing lessly interoperate multi-vendor and multi-protocol environments (LCR), profitability, percentage distribution, network analytics utilizing different network addressing technologies, whether and service quality and route availability. The GENBAND IPv4, IPv6 or variations of SIP. It provides IP-to-IP media trans- solution supports standard interfaces to query external route coding and trans-rating with extensive codec support for fixed servers using ENUM or SIP Redirect (RFC 4904), enabling and wireless interconnects. the blending of on-board route policies with external route databases. SMART interconnects: In addition to supporting basic QoS assurance mechanisms, such as traffic classification using Simple and sensible operations: A major require- DSCP marking and CLID transparency, GENBAND’s IPX solu- ment of network operators is that new platforms can easily tion provides Session Management Analytics and Reporting integrate into existing infrastructure and back-office systems, (SMART) Management. SMART Management is designed to ensuring that Operations, Administration, Maintenance, and monitor, analyze, report and enforce network-wide quality and Provisioning (OAM&P) costs are minimized. GENBAND’s IPX performance at interconnection points on IPX proxies. It pro- proxy simplifies operations by providing easy-to-use menu- vides extensive service visibility with built-in Key Performance driven controls to centrally manage, provision, and administer Indicators (KPIs) to monitor network- and service-level quality the quality and performance of all interconnection points at each interconnect hand-off and enforces policies to assure across the entire network. SLAs. Detailed billing and settlement: Ensuring the traffic While a properly designed IPX proxy ensures a secure, robust traversing an IPX provider’s network is properly monetized and interoperable IP border, the SMART management solution is a paramount concern. The GENBAND solution produces provides visibility into the traffic that traverses the network authoritative session detail records (SDR) for every session edge, adding the analytical capabilities to dynamically modify type -- (voice, video and IM) – providing more than 100 fields the call routing behavior based on a combination of business of information that can be utilized for billing, settlement, policies, network QoS and interconnect performance. The performance measurement, and troubleshooting. result is a network that is not only robust and secure, but one that provides the business flexibility needed to deliver high Lower total cost of ownership (TCO): The GENBAND quality services. IPX proxy delivers several unique capabilities designed to drive costs out of the overall IPX solution. The solution’s GENBAND SMART Management Solution architecture enables operators to build new services without adding new hardware, a critical cost element for operators. GENBAND’s IPX is complemented by a common manage- ment system that further enables operational costs reduc- tion. By delivering the solution on commercial off-the-shelf hardware, with common sparing and inventory for multiple applications functions, the GENBAND IPX proxy offers excel- lent investment protection. Another TCO-reduction feature of GENBAND’s IPX proxy is a media transcoding solution with a centralized pool of DSP resources that can be shared by multiple IPX proxies. This further enables cost reductions by optimizing the utilization of expensive DSP resources. 5
  • 6.
    GENBAND Intelligent IPXSolution Turn-key solution deployment: GENBAND’s state- into the IPX network. Virtualization also enables a unique op- of-art professional services capabilities complement its IPX portunity for IPX providers to generate new revenue streams solution with skilled personnel to assist IPX providers at every by offering managed and hosted SBC services to service step in the adoption process -- from design through deploy- providers and other international wholesale carriers. ment and service management. GENBAND leverages best practices and years of experience in migrating more than 40 GENBAND IPX Solution Elements million TDM lines to IP to provide turn-key implementation of GENBAND’s end-to-end, standards-based IPX solution utilizes an IPX solution with end-to-end accountability. GENBAND’s S3 Intelligent Session Border Control- ler, G-Series media gateways, C-Series call control Delivery of new revenue opportunities: GENBAND’s and GENView RSM. The S3 SBC provides advanced IPX solution creates new opportunities for growth and IP In¬terconnect and IPX proxy functions, such as session ex¬pansion by enabling operators to expand their network management, security, policy enforcement, IP signaling and capabilities and offer new types of services. These new media protocol interworking and advanced real-time session service opportunities, which are highlighted in the following monitoring and management. The market-leading G-Series me- chart, are intuitively segmented into four classes. dia gateways provide interworking and transcoding of voice and multimedia across IP, TDM, fixed and mobile networks. Opening up New Revenue Opportunities GENBAND’s C-Series call control solutions provide media resource and gateway control, as well as IP-to-TDM signaling interworking (SIGTRAN, SS7, BICC) and advanced voice and multimedia services. Common management is provided by the GenView™ network management system with built in SMART Management solution. GENBAND’s IPX solution is further differentiated from com- peting platforms when delivered on the GENBAND GE- TM NiUS platform, the industry’s only unified IP switching and networking platform supporting multi-purpose IP solutions. The GENiUS platform integrates all the components – secu- rity, interworking, call control, routing, media handling, and management – in a scalable IPX offering. The ATCA-based GENiUS platform includes and advanced middleware layer (GENWare) and an integrated common management layer Virtualized SBC: Built on the market-leading GENBAND (GENView) that enables operational simplicity. S3TM SBC, the GENBAND IPX proxy solution is unique in sup- porting a virtualized environment, allowing a single system to be segmented into multiple, virtual ones. Each partition can be managed and branded individually, allowing operators to construct a “cloud-based” offering. This capability also removes the requirements for IPX operators to deploy SBCs as dedicated hardware for each service provider interconnect 6
  • 7.
    GENBAND Intelligent IPXSolution Extend Your Network without Limits with GENBAND Intelligent IPX Solution With the communications industry continuing to evolve at a rapid pace, operators require solutions that can solve today’s requirements and adapt to meet tomorrow’s challenges. Operators pursuing opportunity in the IPX environment require solutions that can assure complex services integrate and operate across multiple technological ecosystems and do so while providing a higher level of service quality than ever before. GENBAND’s Intelligent IPX solution has been designed to meet the needs of IPX providers, enabling the secure, simple, and scalable support of multimedia session connectivity between diverse IP networks. About GENBAND GENBAND is a global leader of IP infrastructure solutions, enabling enterprise, service and content providers around the world to evolve communications networks through IP innova- tion. The Company offers market-leading Switching, Ap- plications, Networking and Service solutions, with products deployed in over 600 customer networks spanning more than 80 countries. GENBAND is headquartered in Frisco, Texas, and has vast resources in R&D, sales and support spanning more than 50 countries. To learn more, visit us on the web at www.GENBAND.com. 7