Take a deep dive in to the social media metrics behind Allianz' social media efforts on Facebook and Twitter

1. Allianz
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Allianz FB

2. Allianz: Social Media Report
This report looks at how
Allianz
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Allianz
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
32,342 5,485 20.42% Germany
Allianz

6. Engagement Score Total Fan Posts
956 454
Total Posts Brand Response Rate
21 7.93%
Total Likes Avg. Reply Time
5,068 20 hrs, 29 mins
Total Comments General Sentiment
179 Neutral
Total Shares
1,903
BRAND POSTS FAN POSTS
Brand Overview

7. 0K
5K
10K
15K
20K
25K
30K
35K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
32,342
New Fans
5,485

8. Engagement
0
250
500
750
1,000
1,250
Allianz had an average engagement score of 956 and a highest of 1000.

9. Community Analysis
Allianz fans are largely from Brazil followed by Germany.
Distribution of Fans
0K 1K 2K 3K 4K 5K 6K 7K 8K 9K
Brazil
Germany
Egypt
United States
United Kingdom
Italy
Algeria
Indonesia
Morocco
New Zealand

10. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Allianz 10
COP21 4
Allianz Global Wealth
report
3
Oliver Bäte 3
http://bit.ly/1jlfTi2 2

11. 5%
95%
Brand Participation Brand Non Participation
76%
0%
24%
Posititve Negative Neutral
Brand Posts - Engagement
Allianz responded to 1 conversations generated by the 21
Posts they published.
Allianz receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
14-NOV-15, SAT 8:59AM
Allianz updated their profile picture.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 3,192 59 1,416 Positive
14-NOV-15, SAT5:47AM
Oliver Bäte: “Our thoughts and prayers are with
the French people at this difficult time.”
#NousSom ..
20-NOV-15, FRI 2:15PM
Allianz updated their profile picture.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
997 530 6 159 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
915 455 24 38 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Allianz 225
insurance 91
der Allianz 43
poddają się nawet
wtedy
42
których myśli 42
User Posts
0
5
10
15
20
25
30
35
40
45
50
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Allianz responded to 36 conversations generated by the 454
Posts fans published.
Allianz appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
14%
8%
78%
Posititve Negative Neutral

16. In Allianz Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2
0 100 200 300 400 500 600 700 800
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. Analysis of
Allianz Deutschland
Twitter Account
Oct 01, 2015 - Dec 31, 2015

18. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
16,960 2,024 13.55% Germany
Allianz Deutschland
@Allianz

19. Engagement Score
395
Total Proactive Tweets
39
Retweets Total
10
Favorites Total
317
Total Mention
2,115
Total Retweets
374
Response Rate (%)
0.08%
Average Reply Time (mins)
205
BRAND TWEETS USER TWEETS
Brand Overview

20. 14K
14K
15K
15K
16K
16K
17K
17K
18K
2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13-
Nov
20-
Nov
27-
Nov
4-Dec 11-
Dec
18-
Dec
25-
Dec
Follower Growth
Total Followers
16,960
New Followers
2,024

21. 0K
0K
0K
0K
0K
0K
0K
0K
0K
2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13-
Nov
20-
Nov
27-
Nov
4-Dec 11-
Dec
18-
Dec
25-
Dec
Followee Growth
Total Followees
280

22. Engagement
0
250
500
750
1,000
1,250
Allianz Deutschland had an average engagement score of 395 and a highest of 979.

23. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
39 10

24. Oliver Bäte: “Our thoughts and prayers
are with the French people at this
difficult time.”
#NousSom..
14-Nov-15, Sat 05:49AM
ENGMT. FAV. REPLIES RETWEETS
979 71 2 82
Top Engaging Tweets
Allianz ranks 54th of top global brands.
Download the press release:
http://t.co/77DjfV2IbN #BGB20..
12-Oct-15, Mon 05:45AM
ENGMT. FAV. REPLIES RETWEETS
703 13 2 25
NO IMAGE NO IMAGE

25. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 5 10 15 20 25 30 35 40
0 50 100 150 200 250 300 350 400 450 500
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

26. 0 1 2 3 4 5 6
0 50 100 150 200 250 300
#f1*
#cop21*
#insuranskampungku
#coal*
#awphack*
#mexicogp*
#thewon*
#parlimenkemaman
#orangkemaman
#insurance*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

27. 0
50
100
150
200
250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
f1 cop21 insuranskampungku coal awphack
Spread of Hashtags by day

28. 0 100 200 300 400 500 600 700 800 900 1000
#insurance*
#thewon*
#parlimenkemaman
#awphack*
#coal*
#mexicogp*
#insuranskampungku
#f1*
#orangkemaman
#cop21*
Engagement Score
Hashtags - Engagement

29. Average Reply Time : 3 hours 25 minutes
0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

30. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
0.5
1
1.5
2
2.5
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

31. 0
100
200
300
400
500
600
700
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

32. 0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

33. Total number of Retweets : 374
-20
-10
0
10
20
30
40
50
60
70
80
90
2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

34. Total number of Mentions: 2,115
-20
0
20
40
60
80
100
120
140
160
180
200
2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec 31-Dec
Mentions Brand Tweets
Mentions

35. Influencers
Name Followers Tweets
Joaquín López-Dóriga 6,191,736 1
World Economic Forum 2,840,926 3
S. E. Palmeiras 1,940,546 1
MERCEDES AMG F1 1,345,596 8
ZEIT ONLINE 1,088,222 1
TOP 5 INFLUENCERS

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