The document provides a summary of recent food and beverage marketing trends and tips from September 2014. It highlights Dairy Queen's use of social media marketing through a "Blizzard Battle" promotion. It also discusses new ad campaigns from Coca-Cola and Mondelēz encouraging the use of social media and marketing of pumpkin-flavored products. The document concludes by inviting the reader to follow the monthly marketing updates on Twitter or by checking the site in the future.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
September 29, 2014

2. Dairy Queen Starts Blizzard Battle on Social
Media
2
Read more: http://bit.ly/1twlWlN

3. New Coca-Cola Ad Encourages Consumers to
Put a Name to a Familiar Face
3
Read more: http://bit.ly/1u6CToo

4. Brands Like Mondelēz’s Oreo Are Pumped
About Pumpkin
4
Read more: http://bit.ly/1p3Fbh7

5. 5
Amid Kale and Quinoa, Pop-Tarts Keep
Hanging On
Read more:
http://on.wsj.com/XQuozT

6. Social Media Marketing Is Leveling the Food
Field
6
Read more: http://bit.ly/1sawJ6v

7. Content Marketing Is More Effective than
Advertising, Says Kraft
7
Read more: http://bit.ly/Xupmsk

8. Affinova Beverage Study Reveals How
Packaging Affects Consumers
8
Read more: http://bit.ly/1mlLEs5

9. How Pinnacle Is Reinvigorating
Key Brands
9
Read more: http://bit.ly/1mkPAto

10. How Kraft Foods Innovated the Original “Fast
Food”: Cheese and Crackers
10
Read more: http://bit.ly/1sUOAZy

11. How Cinnabon Uses Social Media to Promote
Its Cinnamon Treats
11
Read more: http://bit.ly/Zu0HFS

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