Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Oculus Rift, social media contests and pumpkin spice mania.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
SEPTEMBER 25, 2015

2. Reese’s Peanut Butter Cups Score with
College Football Fans on Social
2
Read more: http://bit.ly/1VeXkrX

3. Consumer Data Helps Kraft Foods
Cook Up Segmented Content Strategy
3
Read more: http://bit.ly/1MtRH7k

4. Drinkable Ad for Coke Zero Brings
Traditional Sampling to Digital World
4
Read more: http://bit.ly/1YFe688

5. 5
Read more: http://bit.ly/1KGEdCm
Amid Shifting Shopper Roles, Retailers Reach
Consumers with New Marketing Strategies

6. Ocean Spray Uses Oculus Rift to Make
Cranberry Harvest an Immersive Experience
6
Read more:
http://on.wsj.com/1NYmxIn

7. Doritos’ ‘Crash the Super Bowl’ Content Ends
with a Bang After 10 Years
7
Read more: http://bit.ly/1KGEjK0

8. Coca-Cola’s Mobilized Billboard Gave
Consumers in Times Square 15 Seconds
of Fame
8
Read more: http://bit.ly/1YFebc5

9. Kellogg’s and M&Ms Capitalize on
Pumpkin Spice Craze
9
Read more: http://cnn.it/1LaDPBD

10. Keurig and Campbell’s Soup Partner to Create
‘Soup-er’ Single-Serve Soup Cups
10
Read more: http://usat.ly/1OyaOjD

11. For PepsiCo, Design Is About Creating
Meaningful Experiences for Customers
11
Read more: http://bit.ly/1VeXCzd

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